Spirit Airlines Essay

Spirit Airlines, is a Madrid low-cost airline headquartered in Spain. The airline operates an extensive domestic network as well as regional and international services from its main base at Adolfo Suárez Madrid–Barajas International Airport. The airline was established in 2003 as a low-cost domestic subsidiary.
Revenue
Spirit Airlines revenue decline includes a $55 million loss from the company's technical outage that led to scramble the carrier's flights for several days and led to the cancellation of 500 flights. "Either demand needs to improve or supply needs to come in better alignment."

Challenges
• Infrastructure design in waiting lounge for Business class.
• Security of the passengers both in airport and while flying.
• Use of gadgets

Implementation
• To overcome this difficulties, the company decided to improve the information system and implement cutting edge technologies to improve the profitability.
• Hence, Spirit Airlines implemented CRM system that resulted in fundamental structural changes which open up substantial opportunities.
• Throughout these developments, Spirit airlines have so far concentrated on providing the agreed service.
• Secondly, they have to offer additional services which significantly improve their margin such as seat reservations, improved in-flight catering or transport services. Customers tend to be most receptive for these services 48 hours before departure
• CRM helped for automation of basic business purposes such as marketing, sales and service of airlines.
• It also play a key role in analysis of customer data and behaviors using business intelligence.
• Prove to be collaborative for communication among the clients.

It helped to create touch points with all the important operations and provide superior features to the customers.