Southwest Airlines Essay

There so many different strategic alternatives Southwest Airlines can follow, we feel that the Porter's would be helpful for Southwest Airlines to continue being successful. The three Porter rules for them continue success are as follows: cost leadership, differentiation, and focus, which will improve the company’s awareness of the structures within different competitive environments. Because Southwest Airlines is always under pressure from other airlines and to make sure they are on a competitive level, sometimes it can become hard to maintain the edge, nevertheless Southwest Airlines should always modify changes that are happening around them in the business world. The first is the cost leadership, which it supports the company’s proficiency.

“In April 2006, Southwest went where no other airline had gone to the blogosphere. Playing the role of maverick once again, it launched its blog, Nuts About Southwest, “which allows customers to take a peek inside the culture and operations of Southwest Airlines.” The corporate blog has employee bloggers representing a mix of frontline and behind-the-scenes employees, flight attendants, pilots, schedule planners, mechanics, and more. The blog offers customers a great venue for open dialogue. Southwest Air’s now-retired president, Colleen Barrett, said, “When we first started the blog, I often told folks that I considered it to be a great customer service laboratory, if you will, but it has evolved into much more than that.” Check it out at [www.blogsouthwest.com]. Southwest also has been tweeting since July 2007 and was recently named one of the Top 10 Best Twitter Brands. The company’s social media specialist says that success in the micro-blogging arena requires being “honest, real, quick, and FUN.” (Coulter) By doing this allows Southwest Airlines to stay ahead of the game of other airlines and also allows them to improve on the quality of their