Social Media's Influence In Social Movements

1020 Words3 Pages

Social movements come and go; they represent all manner of political aspirations, and aim to achieve their political objectives by influencing a particular target group’s opinion. Some groups reach out directly to just a few key decision makers or constituencies, while others act more indirectly by broadcasting their message to as wide an audience as possible. Popular forms of social media have played a significant influence in social movements throughout the last few years. Two prominent examples are Ai Weiwei’s use of the social platform: Twitter, and the use of Yik Yak at the University of Missouri. Social movements rely on the media for the mobilization of political support, validation in the mainstreams discourse, and opportunity to broaden …show more content…

The provocative messages in his feed support his campaign for a free and civilized Chinese society. In China, Weiwei has spent time in jail, and was not allowed by the government to leave Beijing for a year. He now cannot travel without official permission; however, Weiwei is able to use the Internet to a certain degree to circumvent authorities. As a result, he has become a symbol of the struggle for human rights in China. He uses any medium – sculpture, ready-mades, photography, performance, architecture, blogs, and especially tweets – to deliver his message. He utilizes the Internet to open up the doors to his audiences. Weiwei tweets messages in regards to the brutal treatment enforced by Chinese officers. His tweets prompt his following activists to engage in this revolutionary dialogue. These followers pledge their allegiance to the cultural movement via Twitter. Such massive feedback turned into a social media flood, causing the controversy over Chinese law officials to become viral. In this context, entertainment can serve as a unifying force to pull together social media users around a particular issue or ideal. Moreover, the identity work involved in social media activity can incentivize associations with positive political causes. In Weiwei’s example, the audience can observe that social psychological needs are met. When the followers pledged their allegiance, they engaged in identity management, …show more content…

Anonymity can bring out the worst in people – people may become bullies, openly racist or sexist, or may even threaten or provoke others. The latest example of this behavior comes from student protests at this campus where racial tension recently led to the resignation of Mizzou’s university president. As evidence for racism in the campus community, the student body president had screenshots from this anonymous social platform. Launched in 2013, Yik Yak spread quickly enough to become a core mode of interaction among students in many universities and colleges because of its features of anonymity and transience of identity. As a social network, it is the perfect platform to provide a glimpse into the culture of a local community where people are free to not hold back any discrepancies. As is often with the case of anonymity, sometimes what people see is bullying, hate speech, and threats; however, the content like the hate speech and threats from Missouri are actually largely the exception for Yik Yak culture. Yik Yak feed usually contains typical sexual jokes and complaints about classes and weather, along with strains with positive messages of

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