Social Media Analysis

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Social Media has become a part of life for most people. Researchers say that the average American checks their phone 46 times a day. It has been reported that those between the ages of 18-24 check their phones 74 times a day. (Eadicicco, 2015) As modern-day people we have become accustomed to the near-constant display of information and interactions. Which is what social media is, interaction. Whether its between people or companies it has become a constant in our lives. Phones are constantly chirping with notifications from emails, websites, apps, and messages. While this can be seen as good or bad, for the purpose of interactions between customer and consumer this is a good thing. Radio and Television stations now have the opportunity to …show more content…

(Chicago, 2018) Advertising with radio or even television gives has an advantage of including not only an auditory aspect but also a visual one thanks to websites, and social media pages. Social media can not only improve the quality of your stations brand and website, but also provide a stronger and farther reach in advertising. One of the main goals of having a successful station website is having one that potential advertisers are impressed with. They need to be to willingly pay you to place their content on your site. Stephanie Theisen defined the key characteristics of effective radio advertising as dramatization, differentiation, consistency and frequency. (Theisen, 2017) Effective radio advertising is advertising your good or service in such a way that boost their sales so they will continue using your influence to help each those sales goals. Station managers have the ability to use listening trends paired with online trends to appeal to their chosen demographic on multiple platforms. (Chicago, 2018) You can link radio contest to information on your website, or vice versa. While advertising food on air, they can find coupons on your site. When telling listeners about the next parade, you can post maps on your site. Listeners and viewers have multiple opportunities to receive your information, regardless of time. People retain information differently but with radio, television, and social media you have different ways of giving it to

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