Social Communication Theory: The Limitation Of Social Learning Theory

Limitation Social learning theory also has its own limitation. As we know that, nothing is perfect in the world. One of the limitations of social learning theory is the children who watch violent TV shows and some video games that convey bad meaning yet they never imitate it. When a person recognizes that the message is more towards their attitudes, the message take greater possibility to influence the learning behavior of that particular person (Cohen, Shumate, & Gold, 2007). Children are still young and they do not have the ability to differentiate which content of the TV shows are good and which are bad. They think that everyone in the TV shows act like this, so they can also act like what the actors did. The theory emphasis on what is happening with the children rather than how the children interpret the information that is given to them. Simply exposing them to model does not in itself ensure that they will attend closely to them (Bandura, 1971). Not every single child has the attention to concentrate on a single thing. Maybe there are some other things that distracted them from what is happening. Models who possess interesting and winsome qualities are sought out, whereas those who lack of pleasing characteristics tend to be ignored or rejected (Bandura,

This campaign was hold in September 2006. It aims to change the teenage girl’s and women’s definition of beauty. This campaign for real beauty use social learning theory to teach the females to have self-esteem and more confidence so that can lead to a healthy lifestyle. Dove has taken many steps to achieve their mission in changing the definition of beauty. Dove helps girls to learn more and more positive behavior through this campaign. For example, a girl who studied in primary school has curly hair. But all of her classmates laugh at her because of her hair as it is not same as others’ hair. Her classmates labeled her as