Situation Analysis Of Korean Drama

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Chapter 1

INTRODUCTION

Situation Analysis
The world has a lot to offer, too many choices, too many genres to choose from. The world accommodates the greatest avenue for exchanging information, bargaining different products that giving us way to adopt other cultures, perspectives, ideas and information. As various things passes by on earth, the humanity learns to adopt what those things could offer. Humanity could easily be influence by different factors that come along their way. The world that we live in today is slowly infected by Korean dramas. The influences of it are quiet unstoppable and significantly reaching the shore of every sea across the world. It is undeniably shading the perspectives of its viewer, bridging the culture and people of two different races. The wave of Korean drama reaches the shore of Filipino awareness. K drama is influencing the thoughts, emotions and even the tangible aspects of the Filipino who watches K drama. K drama or Korean drama is the part of the phenomenon known as “Hallyu” or the Korean wave, in which all Korean things from television dramas to popular music to fashion are consumed by audiences all over the …show more content…

Viewers from various countries and different backgrounds are drawn to k dramas for various reasons. For Americans, k dramas are relaxing and cheerful while Europeans says that, the appeal lay on uncomplicated and romantic plots. Middle East and Muslim audiences are drawn to subtle inhibition of emotions and intense passion without overt sexuality (Korean culture and Information service, 2011). For Asian people, the appeal of k dramas lay on its so-called emotional power which comes from the aggregated themes of family, romance, friendship, mystery, war, and business as well as the way the characters face issues on the love in a tender, emotional and significant than sensual

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