Shopping Bag Case Study

o Article 1: Prendergast, G., Wai Ng, S., & Lee Leung, L. (2001). Consumer perceptions of shopping bags. Marketing Intelligence & Planning, 19(7), 475-48
• Fill the utilitarian need of giving transportation and assurance to stock purchased in retail foundations of numerous types.
• Results acquired from focus group, a poll was produced.
• Around 70 per cent of the interviewees had a monthly income of over $10k.
• Recommend that purchasers get a kick out of the chance to utilize mark named and appealing shopping sacks.
• Built up an underlying understanding towards buyers' view of shopping sacks. o Article 2: Muthu, S. S., Li, Y., Hu, J. Y., Mok, P. Y., Mao, Y. F., Li, Q. H., & Wu, X. X. (2013). Assessment of eco-functional properties of shopping

• RFID technology can improve customer service though better operational efficiency in baggage handling.
• Proven accuracy and effectiveness of RFID‐enabled baggage tracking. o Article 12: Hes, L. (2004). The effective thermal resistance of fibrous layers in sleeping bags. Research Journal of Textile and Apparel, 8(1), 14-19.
• Thermal insulation capacity of fibrous layers in sleeping bags.
• Volumetric characteristics of the tested fibrous layers.
• Thickness layer at 75% of the thickness when the sleeping bag is in free state.
• First results also differ from those achieved under common testing procedures.
• Tested layers are subjected to constant pressure between two plates of different temperature. o Article 13: Chan, R. Y., Wong, Y. H., & Leung, T. K. (2008). Applying ethical concepts to the study of “green” consumer behavior: An analysis of Chinese consumers’ intentions to bring their own shopping bags. Journal of Business Ethics, 79(4), 469.
• Intentions to bring their own shopping bags when visiting a supermarket.
• Survey of 250 Chinese consumers.
• Hypothesized direct influence of teleological evaluation and habit on