Sex And The City Feminism

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The TV series Sex and The City is a romantic comedy created by Darren Starr, which is produced by HBO, broadcasted from 1998 until 2004. (Star et al., 2017). Set and filmed in New York altered from Candace Bushnell’s Chick lit novel also Named Sex and the city. The TV series is an example of post feminism, as the series follows the lives of four single women in there mid thirties providing discussion about contemporary relationships and traditional views of woman (Star et al., 2017). The episodes follows the protagonist Carrie Bradshaw as she looks to find true love however, providing a post feminist twist to this fairy tale. Sex and The City reinforces the Hegemony of pest feminism in the 21st Century. McRobbie displays this hegemony of …show more content…

According to Adriaens (2009), “Post feminism is defined as the backlash against 60’s and 70’s feminism, and recognises the diversity of woman and the empowerment and celebration of feminity”. With the emergence of post feminist popular culture allowed for the replacing of modern serotypes associated with ‘true love’ and ‘happily ever after’ to change with new standards emerging around the transformation of woman and the concentration of self, female empowerment and self realization. This text will analyse three episodes of the Sex and the city series, which confronts these ideals in relation to post feminism and the modern day woman. The first episode I will explore is Season 6, episode One “To Market, to market” and Season 4, episode ‘‘The Real Me’’, which looks at the consumer culture which is directly related to the post feminism tradition. The first episode I will explore is Season 6, episode One “To Market, to market” and Season 4, episode ‘‘The Real Me’’, which looks at the consumer culture which is directly related to the post feminism tradition. This text will also be analysing the ongoing portrayal of men throughout the series being presented as a “commodification” a consumption of goods for woman to buy, which is demonstrated in Season 1, ‘‘Bay of the Married Pigs’’. Sex and the City provides the audience with a tool to analyse modern feminity in the 21st century and how it is feminism is slowly rejected by society. McRobbie (2004) looks at this same idea and takes it into account within her article, “feminism is slowly recognised and is simultaneously understood and repudiated in the modern public sphere”. This text will use Hall’s encoding and decoding concept to analyse how the audience responds to SATC (Kellner, D&H Chap 1). According to Hall “the audience can have three positions concerning the

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