Semiotic Analysis Of Frank Rippingille's Patent Cooking Stoves

The following semiotic analysis 1 of the summer at the Cape of Good Hope-Afternoon Tea on the Stoep. Reinhardt 1882 poster and semiotic analysis 2 of Frank Rippingille’s Patent Cooking Stoves advertisement proceeds by describing the denotative meaning of the image and offering an interpretation of the connotative meaning of the image by drawing on the knowledge of the Victorian values (Walvin, J. 1987).

Semiotic analysis 1 Figure 1 Charles Stanley Reinhardt 24x16 inches, (summer at the Cape of Good hope-Afternoon Tea on the Stoep. Reinhardt: [sp]).

Denotation

The above printed poster “summer at the cape of good hope-afternoon tea on the stoep”. The signifiers include a poster that tries to sell tea to the reader. Men and women seated outside

Signifiers include an advertisement for patent cooking stoves disposed to all nations by Queen Victoria seated on her throne under golden and reddish decorated ornaments dressed in white and maroon gown and a blue pageant with neck lace on her bosom. Long curly hair contains a golden crown on her right hand side there’s plenty of stoves , smiling at the African men being blessed with a cooking stove dressed in animal skin wearing African chains, dreadlocks, rings around his arm on the right has animal fair around his ankle and have bare feet.

Japanese women combed hair and put on makeup, dressed in black and yellow the other in white, one of them is carrying an umbrella behind them a group of three English people, two men aside and a woman in the middle , woman dressed in white covering her hair and a man wearing a hat white collar shirt, tie and jacket. The other man is looking directly communicating with the man and woman wearing a hat

The throne and golden crown connotes her as being comfortable living a luxury life and patriotic. She values cleanliness and the stoves aside connotes capital plus religion.

The link between British colonialism and imperialism was to influence Africa hence these two black men at the center of the image are firstly given the stoves as a sign that Africa was the first colonised continent because of the race personal character and elsewhere. Raw materials were exported from nations to Britain. The advertisement shows civilization by blessing nations with patent stoves the long queue signifies law- abiding nation’s destitution by moral weakness. The lady from the bottom right is cooking outside near the stream a male and female sitting on the grass this signifies overpopulation in industrialised countries and led to Europeans immigrating to colonies. The man from the bottom right holding a handwritten board displayed at his back lacks confidence doesn’t value education and is