Sears Swot Analysis Essay

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SWOT Matrix
Below SWOT analysis lists some internal strengths and weaknesses and also compares with the external opportunities and threats. The SWOT analysis of Sears Holdings Corporation is as follows:
Strengths
• Brand equity
• Strong retail network
• Diverse & multicultural customers
• Strong management team
• Customer loyalty program
• Strong technical infrastructure
• Broad product offering Weaknesses
• Customer Service
• Old look and feel
• Domestic markets are saturated
• Store popularity
• Poorly maintained and staffed stores
• Uninspiring merchandise
• Low Inventory turnover
• Slack quality control
Opportunities
• Emerging markets
• Increase brand awareness
• Strong e-commerce backbone gives Sears the chance to offer a wide array …show more content…

In 2015 Sears globally ranked 99 in fortune 500 companies. They own brands like Kenmore, Craftsman, Diehard, Joe Boxer, Jaclyn Smith and Alpha line labels that generates high revenues. With more than 14 million service and installation per year Sears is one of the largest home service providers in the US for many decades. Sears has great customer service and bargaining powers since they supply most of their products themselves. All the retail stores are well designed based on merchandise and they seamlessly connect the digital and physical shopping experience that hugely benefits the customers. Sears Holdings has great Innovative customer loyalty program with “Shop Your …show more content…

Competitor like Wal-Mart is expanding their business operations to the emerging markets of China, India. These emerging markets show great potential of growth and success in long term. If Sears Holdings carefully studies environment and creates partnership with Local Corporation so it can success in these markets. There is a growing trend in the American markets for the retailing entering into food and groceries. Sears can think of entering into this segment to expand its branding move stores closer to customers. This can increase its market share to many folds. Sears Holdings needs to rebrand as lot of it private labels in the markets to maximize their impact in the current

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