Sears Core Competencies

High-Moderate Uncertainty- Sears environmental uncertainty is due to not having a strategic intent or plan around its identity. Sear’s has defined themselves as integrated retailer. Having many focuses from merchandising, automotive, home improvement and specialty retail; Sears has allowed itself to be subject to many uncertainties within the retail market. This is largely due to the rapid changes that has been made to the Sears business model and strategic focus over the years. This has created uncertainty in its consumer and employee cultures. Although Sears has few external elements; they are difficult to predict due to changing retail and customer interests.

Competitive Advantage

Fromm a competitive advantage standpoint; it’s hard

However, Sears does have an advantage to focus on quality, low cost, and customer responsiveness and satisfaction. However, even with this strategic focus; Sears still lacks a value promise to the customer. When a customer thinks of Sears, what comes to mind? What would I as a customer use Sears for? This is the major threat to Sears not yet defined competitive advantage. By not having a defined customer value promise, competitive products and services that provide unique experiences, and overall organizational strategic focus and definition; foundationally Sears will not be able to stand on its

Sears as an organization is in its defining stages; given that the current market has saturated what the retail department store once was. Sears is the example of a company that is in need of stronger leadership and a clear direction and strategic intent. However, Sears does have aspects of a company that has formal procedures and specialties; its lack of focus on its identity and value promise to the customer; has allowed them to