Samsung's Cultural Influence

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Samsung’s Cultural Influence
Samsung’s mission is “to inspire the world with innovative technologies, products, and designs that enrich peoples lives and contribute to a socially responsible, sustainable future” (Seth, 2013). Expanding its Korean roots throughout the rest of the world not only allowed the company to survive, but has made it possible for them to grow rapidly into industry leaders in technology and be internationally recognized as a top 10 global brand. This success did not come without a whirlwind of managerial challenges and controversy. The objective is to provide information on Samsung’s decision to expand internationally, describe the managerial challenges faced through cultural differences, organizational structure, human resource function, organizational environment, and corporate level strategy. With managerial challenges controversy seems to follow and “throughout 2012, Samsung was harshly criticized for poor conditions at its supplier factories, links to child labor, violations of national legislation and anti-competitive practice”(www.reprisk.com, 2012, p.7). Samsung’s consistent approach and effectiveness when faced with extreme challenges and controversy has been crucial to its global success. Specific control systems have been implemented that have made transitioning corporate structure, overcoming cultural differences, and driving growth unparalleled to its competitors. Finally, with the company battling through controversy recommendations will be made on how Samsung can prepare itself and handle the issues in a more efficient manner to prevent the international conflict and controversy in the future.
Company Culture and Reason For Expansion
Samsung, founded by chairman Byung-Chull Lee in 1938 origi...

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Kwon, O. (2013). Global harmony with people society & environment. Retrieved from

www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreprots/download/

2013/2013_Sustainability_Report.pdf

Reuters, T. (2012). Samsung says it will fix outsourcing issues, but keep most production in

house. Retrieved from www.profit.ndtv.com/news/international-business/article-samsung-

says-it-will-fix-outsourcing-issues-but-keep-most-production-inhouse-314077

Seth, P. (2013). Samsung Electronics Structure. Retrieved from www.prezi.com/oxpwmnbrhbms

/Samsung-electronics-structure

www.planetpdf.com. (2010). Company Overview. Retrieved from www.planetpdf.com/planetpdf

/pdfs/Samsung_presskit2_duffj.pdf

www.wenku.baidu.com. (2014). 2105 Projection Report: Samsung. Retrieved from

www.wenku.baidu.com/view/cc68cd878762caaedd33d4e7.html

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