Samsung Stakeholders Essay

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Justification Technology has always been an area of interest for me, even from a young age I was fascinated with the products and devices that used various forms of technology. I can still remember the time my parents brought home the first cell phone that they ever purchased. It was a Motorola phone and was about the size of a brick, but it was one of the most interesting pieces of technology that I had ever seen. My parents had not purchased it for the technology alone, as it was meant to be a line of communication for my sister and me to get in contact with our mother in case of emergencies. My parents still have that cell phone and, one year I used it as part of a Halloween costume to the amazement and entertainment of my friends. It is …show more content…

The stakeholders are directly affected by Samsung’s actions, objectives and policies (Business Dictionary). The primary stakeholder will be the Senior VP of the cell phone division who reports directly to the CEO. He will serve as the executive sponsor of the new product launch. The Senior VP of the cell phone division will receive weekly status reports from all cross-functional teams and monitor key milestones on an ongoing basis before, during, and after introduction of the new product. Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone. Cross-Functional …show more content…

This quality assurance system does not slow down production, but instead allows quality controllers to evaluate and determine quality needs or process improvements. Having appropriate testing and performance evaluations of the production cycle ensures that a high quality product is delivered to consumers and minimizes the risk of defects. Samsung will focus on improving their quality assurance process in light of the issues they had with the Note 7 battery and implement these quality controls as part of the production cycle of this new

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