Samsung Smartphone Service Innovation

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Recommended: Product development of Samsung Electronics

1. INTRODUCTION

The entire companies always endeavor to get large amount of profit, this is achieved by conducting large-scale production, marketing management, and certainly on product innovation (Sundbo,1997). Providing new services for existing customers can create value, and magnetize new customers, are basic to enlarge the competitiveness of successful the organizations (Edvardsson et al,2010). Product innovation can attract the customer that implicated to companies benefits. In S-D logic perspective the firm cannot make value but only offer the value through value proposition (Vargo & Lusch, 2008). Value proposition seeing that reason why the customer have to buy product from companies not buy from its competitor.

This assignment aims to describe or analyze innovation by companies (Samsung) in the development of products that preserve compete in the global economy. Samsung as one of the giants company, initially encouraged almost in all fields such as food, textile, insurance, security and expanded the shipbuilding field and electronic since 1960s (Wikipedia,2013). Not only in the expansion of the company, moreover developing its products, i.e. Samsung has always put out different elements in each product release like “Samsung galaxy S4 instead S3”(the-marketers,2013). Samsung is well-known as a company with relentless innovation ( hargakomputertablet,2013).
Literature that used in relation to innovation, especially the model of innovations ( Gallouj & Weinstein, 1997), management innovation (Sundbo,1997) and correlated literature that has been selected to analyze the improvement of Samsungs products as the key success in the world of business.

Writing structure of this paper as follows. First of all, the introduction t...

... middle of paper ...

...ters.(2013). Ini Dia Rahasia Kesuksesan Inovasi Samsung. http://www.the-marketeers.com/archives/ini-dia-rahasia-kesuksesan-inovasi-samsung.html#.UoNc1CdjIqM
Michel, S., Brown, S. W., & Gallan, A. S. (2008). An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic. Journal of the Academy of Marketing Science, 36(1), 54-66.
Republika.(2012).Sst, Ini Aneka Inovasi Tersembunyi Samsung Galaxy S4 http://www.republika.co.id/berita/trendtek/gadget/13/04/20/mlj9f4-sst-ini-aneka-inovasi-tersembunyi-samsung-galaxy-s4
Sundbo, J. (1997). Management Of Innovation In Services. The Service Industries Journal, Vol.17, No.3 pp.432-455.
Vargo, S.L. and Lusch, R.F. (2008), “Service-dominant logic: continuing the evolution”, Journal of the Academy of Marketing Science, 36 (1) 1-10.
Wikipedia. (2013). Samsung. http://en.wikipedia.org/wiki/Samsung

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