Sainsbury's Case Study

Sainsbury’s is a British retail corporation that operates supermarkets and convenience stores in the United Kingdom; the company was founded by John James Sainsbury’s in 1869. He set up his first shop in Drury Lane in Holborn, London, which became headquarters this day. The company has over 1,200 supermarkets and convenience stores around the UK and employs over 161,000 employees. Sainsbury’s used to be the largest grocery retailer in the UK in 1922, until the arrival of Tesco and Asda in 1995 and 2003 respectively, displacing Sainsbury’s to the third place.

In 1999 Sainsbury 's procured an 80.1% share of Egyptian Distribution Group SAE, a retailer in Egypt with 100 shops and 2,000 workers. However, low profitability is a cause of selling of

One of the most sensitive touchstones to any culture is its unstable social and political. The misunderstanding of conflict can damage a company 's image with those customers. During the 1999, Sainsbury’s paid £100m for an 80% share of local retailer Egyptian Distribution Group. After that, it had faced country (political) problems in 2000, a rumour was spreading out that Sainsbury’s had Jewish connections. Therefore, some of the Palestinian revolution had thrown stones at some stores and Muslim missionaries had told people that shopping at Sainsbury 's was

Although, Walmart was one of the first foreign retailers who entering to take advantages from the second largest economy in the world, it was never dominant in China market. Walmart’s strategy, which is effective around the globe, is “everyday low price” seems to be unsuccessful in China market. The customers in china are likely to purchase products by authenticity and quality more than price. Thus, Walmart has not gained significant customer confidence, despite its efforts to arrange itself to the local preference and compensate for that fact that it is not a Chinese