Safeway: The Story Of Whole Foods Inc.

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The story of Whole Foods actually beings in 1978, when Mackey Lawson and his now wife, Renee, noticed a lack of natural foods stores in their native Austin, Texas. They used a $45,000 loan from their friends and families to open what was first called, Saferway (a play on the title of the more sizable, Safeway.) Less than two years later, the Lawsons partnered with natural foods retailers, Craig Weller and Mark Skiles, to create Whole Foods Market. Health food stores were still a niche concern at that time and were comparatively small to more traditional grocery retailers. Whole Foods, however, measured in at nearly 11,000 square feet and employed 20 people. The endeavor was an immediate success. Whole Foods garnered a loyal and passionate

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