The SEO Game: Search Engine Optimization is an effective process of pleasing the search engine crawlers or bots. Different strategies, tactics and techniques deployed to attract the search engines to index and rank the web pages well. The prime goal of doing SEO for a website is to increase the traffic to a website through better exposure in search engine results page (SERP). White hat and black hat are the two basic kinds of SEO techniques. Black hat SEO is now dead; according to different research data and industry experts. The trending white hat SEO system comprises three modules, i.e. Inbound links, Content and Technical side. All of these three sections of an effective SEO strategy prefixes the term “Quality” after the search engine algorithm updates like Google Panda, Penguin and Hummingbird. Also the introduction of Web 2.0 prioritized the user views for excelling in internet. SEO and PHP: According to BuilthWith.com data, PHP is the most popular programming language used for developing websites with over 65.51% usage of the Top Million websites. This foremost website programming language is a framework itself and lets the website developers create user friendly web pages easily. The trending responsive web design and making it interactive are the added features of the PHP language. The PHP developers who are familiar with SEO prospects can easily extend their PHP codes to make the web pages search engine friendly. Moreover the SEO ignorant PHP developers will start building SE friendly websites after going through this article. How to Code a Search Engine Friendly Website with PHP? 1. Use dynamic Using a dynamic header.php file via an include statement eliminates the need of typing the same codes repeatedly... ... middle of paper ... ...anking. 5. Make it cross browser compatible Cross browser compatible websites are more favorable by both visitors and spiders. The trend of responsive web design also added more interest in web browsing. So, making the website responsive and cross browser compatible enhances the SEO value. Over-optimization of the webpage and targeting only the search engines with excessive use of keywords, i.e. keyword stuffing has negative impacts on the SEO value of the website. Using duplicate or spun content on Meta or web content leads to rank-fall. So, spamming is not preferred by both search engines as well as the visitors. The appropriate use of anchor texts for interlinking and defining nofollow or dofollow attributes also has a great significance in managing link juice. Use of these SEO tips will surely help the PHP developers to build a search engine friendly website.
I’m sure if we did some statistical sampling of the web industry search engine optimization techniques would be understood by a minority of webmasters and implemented well by even fewer. Search engine optimization is becoming mainstream and no doubt as the web continues to mature more and more people will study, test and build better websites, but it’s definitely still early days.
Identify practices, tactics and strategies to increase the number of visitors to websites and acquire a high-ranking placement in the search results pages of search engines. This role involves developing content to include phrases or keywords so as to gain traffic to websites.
This section briefly describes the technical terms regarding online marketing and SEO, which will be encountered in later chapters.
Currently, the SEO clients are strictly advising the SEO firms to avoid using Blackhat SEO-techniques and automating the complete process. Following list of SEO tools for the Keyword research or analysis are the best answers to these clients.
The chosen subject of choice is programming. The main reason for choosing programming is because ultimately I would like to be able to extend my knowledge on website development. I will learn the programming language php and incorporate it into web pages.
In a way, search engine optimization is like the Force – once you choose your techniques, there is no going back! Your clients want the results, but you what you are doing doesn’t provide those results fast enough. Will you uphold the righteous values of quality content and serve the Light Side of SEO, or do you long to be a master of deception on the Dark Side of SEO?
Moving from Computers to Mobile Devices There are millions of people browsing on the internet and 50% of that uses their mobile devices or tablet. That is why it is important to stress your online properties mobile friendly. For instance, I opened 4 home for sale and I closed down 3 cause it is not mobile friendly. 4. Online Reputation Management Clients and customers rely very much on your reputation online.
According to Eccher (2015, p. 169), before a designer begins to build a website, he/she must understand the infrastructure of a web page. As affirmed, a good website is aesthetically pleasing, is usable, and is functional. Web designers seek to have a mortised website. Having a good layout where content is easy to find and to follow achieves the usability aspect of web design. To achieve functionality and aesthetics, one needs good content layout. There exist two types of website design layouts: fixed layout and fluid layout.
Now is the technology era for in the world, many people live with technologies in their daily life. In general, technology meant knowledge of tools improve a pre-existing solution to a problem. There were so many habits of using technologies, like using computer to do documentation works, using social network to chat with friend in other country, until now using mobile devices to view web sites. Growth in mobile devices and smartphones had eased many people access Web pages. Normally, we use the computer or desktop to open a browser and visit to some websites. The content of websites is same when you use personal computer and desktop to visits it, caused by the size of screen is almost same. To build a more user friendly website that allow user to view the exactly same content of the Web pages regardless of the device’s screen size, a web pages with responsive web design is introduced. Responsive web design is ways to design web pages that work consistently across different screen size, platform, and user interface by using the same codebase (Pilon, 2013). The issues we always focus is the elements, pros, and cons. Hence, this report will discuss about the main components, advantages, and disadvantages of responsive web design.
Many different types of programming languages are used to write programs for computers. The languages are called "codes". Some of the languages include C++, Visual Basic, Java, XML, Perl, HTML, and COBOL. Each of the languages differs from each other, and each is used for specific program jobs. HTML and JAVA are languages used to build web pages for the Internet. Perl and XML can produce codes that block students from getting on certain inappropriate web pages on their school server. One of the most prominent programming languages of the day would have to be C++.
PHP is a scripting language that executes scripts on a server, which allows it to create dynamic web pages. To create a dynamic web page, PHP interprets the code on the web server with a Hypertext Preprocessor Module. As an open source language, PHP is functional across multiple platforms. According to Free Servers, it can be run on Linux, Mac OS, Microsoft Windows and many variations of the Unix system. (Free Servers. “What is PHP”). A Hypertext Preprocessor Module is the PHP’s CGI. A Common Gateway Interface is the standard method that Web Servers utilise when passing a Web User Request to an application program and returning data. As it was developed for the web, it has the capability to be embedded into HTML code.
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
Having a website is a necessity nowadays, especially for people who are in business. Having a website helps promote your company’s services, for consumers to view and research your products easily, and also because internet is universal, people worldwide could purchase your products. Aside from business purposes, a website could also be built for personal use. If you’re into blogging, you can have your own site to express everything you want or feel; a website could also be used to inform people. Due to technology’s fast evolution, creating a website is now a very simple task even for those who have no background in web designing, all you need is a working computer and an internet connection and you’re ready to create your very own site!
The development and design of a basic web page can be a fun yet tricky task. Whether it’s a large commercial web page for business purposes, or a small personal web page about your hobby or family; the process of development is the same. The three major steps leading to the development and design of a basic web page include: information gathering, site layout and design, and HTML (hyper text markup language) conversion.