S-Vertical Integration

Determine what and when we need to improve:

S- Vertical integration

W- Low sales could impact available capital

O- Global expansion to Asian region

T- High end knock off brands that are made by competitors

1. Analyze how often organizations achieve high performance level. They are producing high end knock off replicas at a low cost.

2. How can that information be used to improve performances? They can expand to a global market with current products, but design them to fit the regions’ culture their deciding to market.

If they do not have enough capital to cross over into global market, they will need to look mainly at how much it will cost. How much would it be to finance operations and R & D productions? What would be the main products that could be used to enter into that market? What region would be looking at to enter into that particular market?

From our previous research the Asia region would be a better choice for expansion, due to the opening boarders to other cities. This could help with cutting back or cost because of the low labor and material cost. The only set back they will incur is Presidential changes and efforts of the U.S.

The Asian market has had a large increase in a diverse marketing, and it is the best market for growth entry (). The internet has taken over in sales and product marketing this can get their message out faster about the new products, and new expansion. It also can help to benchmark customers’ needs and wants, and how many people have visited the website; the more traffic the better. They can also offer loyal customers a discount to promote sales in the U.S., as well as, offering web exclusive sales only. This can also help to save cost; they can also use blogs or social media to reach potential customers (Delaney,