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The importance of marketing
Advantages and disadvantages of political advertising
The importance of marketing
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With the ongoing growth in social media usage and other technological advances, the need for marketing and financial strategies in business endeavors is more important than ever before. These endeavors also carry over to political office campaigns. While the purposes of financing and marketing have greatly changed over time, their importance is at an all time high for these campaigns. In order to run a successful political office campaign, one must also have a successful marking and financing campaign as well. As already mentioned, with the advancements made in social media and technology in todays society, marketing and financing for campaigns are at an all time high in importance. In order to have a successful campaign, both business …show more content…
Marking strategies are implemented for these various intentions during campaigns. Campaigns have volunteers meet with voters to try to persuade people to support a certain candidate. The volunteers also get supporters to register as voters to allow themselves to vote if they were not already registered. As campaigns progress, other platforms are used to support campaigns. Some examples include television, radio, and mail aimed to get voters to support a certain candidate. Many different strategies go into these supporting platforms, including bashing other candidates and promoting the good things their candidate has done. Just from these examples alone, it s clear that marketing plays a large role in political campaigns. However, in order to have a successful marketing campaign, there must be adequate financing. Campaign finance applies to all campaigns at the federal, state, and local levels. At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency. Although most campaign spending is privately financed, public financing is available for qualifying candidates for President of the United States for primaries and the general …show more content…
In the 2012 republican Primary, many analysts consider Gingrich's drop in polls caused by negative advertising against him. Negative messages are more likely to be remembered than positive ones and they are being more commonly used because of this. In other words, staying away from reasons for competitors to target negative advertising at you may be the best way to stay competitive in an election, rather than well planned out marketing and financing
Campaign finance refers to all funds raised to help increase candidates, political parties, or policy attempts and public votes. When it comes to political parties, generous organizations, and political action groups in the United States are used to collect money toward keep campaigns alive. Campaign finance always has problems when it comes to these involvements. These involvements include donating to candidate, parties and other political organization. Matthew J. Streb stated “instead of placing further restrictions on campaign donations to candidates, parties, and other political organizations, we should consider eliminating contribution restrictions entirely (Rethinking American Electoral Democracy)”. In other words, instead of allowing
Voters’ pick as to who they feel is the best candidate leans heavily towards the candidate whose face they have seen most often on television. Politician commercials are created solely to get the candidate’s face out to the public. Commercials are also geared towards making the voter feel valuable. Influenced by capitalism,
Campaign finance reform has a broad history in America. In particular, campaign finance has developed extensively in the past forty years, as the courts have attempted to create federal elections that best sustain the ideals of a representative democracy. In the most recent Supreme Court decision concerning campaign finance, Citizens United v. Federal Election Commission, the Court essentially decided to treat corporations like individuals by allowing corporations to spend money on federal elections through unlimited independent expenditures. In order to understand how the Supreme Court justified this decision, however, the history of campaign finance in regards to individuals must be examined. At the crux of these campaign finance laws is the balancing of two democratic ideals: the ability of individuals to exercise their right to free speech, and the avoidance of corrupt practices by contributors and candidates. An examination of these ideals, as well as the effectiveness of the current campaign finance system in upholding these ideas, will provide a basic framework for the decision of Citizens United v. FEC.
Flanagan, Thomas. “Campaign Strategy: Triage and Concentration of Resources”. In Elections, Edited by Heather MacIvor, Toronto: Emond Montgomery Publications, 2010.
A candidate cannot legitimately compete in modern American elections without being able to finance a huge television advertising campaign. Commercials have become an integral part of our...
There have been laws put into place to reform the campaign finance system in the United States. It is apparent that money greatly influences American elections and it has massive effects upon the outcome of recent elections. The laws encourage citizens to participate in elections. Although it may be unknown to many, money greatly influenced the outcome of the 2012 presidential election.
At the basis of the campaign finance reform movement is the belief that everyone should have an equal say in the government, and that wealthy individuals or special interest groups should not be able to manipulate the system through excessive contributions to unduly influence elections. The more expensive it becomes to finance a campaign, the more important the money becomes, and subsequently the less involved the candidate becomes in listening to the "voices of the average Americans." The Federal Election Commission, established in 1974, was the first independent institution created to monitor and enforce the campaign finance reforms that were designed to limit [individual or corporate] contributions that would disproportionately influence a federal election. The Commission also tries to ensure that the campaign finance information is accessible to the public, because "disclosure…is the single greatest check on the excesses of campaign finance," (Sabato).
Throughout the twentieth century events have occurred that indicate that campaign spending in some instances factored in on the results of elections.
For over 60 years, presidential campaigns have used television ads to communicate ideas and campaign plans to the American people. With hopes of influencing people to vote, politicians have used various tactics and strategies to persuade. After observing television campaign ads throughout the years, a few themes are observed.
Campaigns are a significant part of the democratic process in American politics. Individuals who make decisions individually and interdependently characterize the democratic process. It aids decision making for the citizens and enables them come up with a summary political judgment based on how they view the different candidates. Campaigns are the primary strategy used by candidates and parties to make political communication to the citizens. US political campaigns are informative and provide a chance for candidates to notify their electorate about their ideologies and policies. Through political campaigns, the citizens are able to assess the policies that the...
The first main attempt to regulate campaign financing occurred in 1971 with the Federal Election Campaign Act (FECA). The act set requirements for disclosure of contributions to federal campaigns, both presidential and congressional. The main regulation to financing occurred though after its amendment in 1974. After reports of big financial abuses in the 1972 presidential election and the Watergate scandal, people wanted more constraints on financing particularly those from special interest groups. The act required strict disclosure of campaign donations. Candidates had to name all contributors who donated more than $200 a year. They also set up contribution limits and expenditure limits. Individuals could not contribute more than $1,000 to a candidate and political action committees (PACs) could not contribute more than $5,000. There were also limits on expenditures from a candidate’s personal fund and on total campaign expenditures (The FEC, 2011).
Being corporate lobbying and campaign finance the main characters in outlining the choices that politicians decides; this is because corporations as well those moneyed individuals are the major contributors and campaigns funding for elected officials. Corporations benefit from elected officials once in office as they incline to pass policies that are favorable to the corporations and the wealthy. Nichols noted that with the Supreme Court’s decision in the case of Citizens United v. FEC, an estimated of ten billion dollars was spent in the 2012 election, as people are permitted to donate limitless campaign donations. High percentage of this money is used in negative political advertising, as a tactic to drive voters to vote for other party, mainly between Democrats and Republicans being the most prominent parties. Since the negative attack ads causes citizens not to vote, it provokes self-governance to be more present in society. Nichols suggested the creation of reforms to battle and disassemble the “money-and-media election” that unfortunately is shifting the United States into a Dollarocracy. Nichols mentions possible reforms such a “Constitutional amendment” which secures the right to vote for all citizens over eighteen-years-old, better communication and
The issue of campaign financing has been discussed for a long time. Running for office especially a higher office is not a cheap event. Candidates must spend much for hiring staff, renting office space, buying ads etc. Where does the money come from? It cannot officially come from corporations or national banks because that has been forbidden since 1907 by Congress. So if the candidate is not extremely rich himself the funding must come from donations from individuals, party committees, and PACs. PACs are political action committees, which raise funds from different sources and can be set up by corporations, labor unions or other organizations. In 1974, the Federal Election Campaign Act (FECA) requires full disclosure of any federal campaign contributions and expenditures and limits contributions to all federal candidates and political committees influencing federal elections. In 1976 the case Buckley v. Valeo upheld the contribution limits as a measure against bribery. But the Court did not rule against limits on independent expenditures, support which is not coordinated with the candidate. In the newest development, the McCutcheon v. Federal Election Commission ruling from April 2014 the supreme court struck down the aggregate limits on the amount an individual may contribute during a two-year period to all federal candidates, parties and political action committees combined. Striking down the restrictions on campaign funding creates a shift in influence and power in politics and therefore endangers democracy. Unlimited campaign funding increases the influence of few rich people on election and politics. On the other side it diminishes the influence of the majority, ordinary (poor) people, the people.
Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...