Running A Successful Political Office Campaign

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With the ongoing growth in social media usage and other technological advances, the need for marketing and financial strategies in business endeavors is more important than ever before. These endeavors also carry over to political office campaigns. While the purposes of financing and marketing have greatly changed over time, their importance is at an all time high for these campaigns. In order to run a successful political office campaign, one must also have a successful marking and financing campaign as well. As already mentioned, with the advancements made in social media and technology in todays society, marketing and financing for campaigns are at an all time high in importance. In order to have a successful campaign, both business …show more content…

Marking strategies are implemented for these various intentions during campaigns. Campaigns have volunteers meet with voters to try to persuade people to support a certain candidate. The volunteers also get supporters to register as voters to allow themselves to vote if they were not already registered. As campaigns progress, other platforms are used to support campaigns. Some examples include television, radio, and mail aimed to get voters to support a certain candidate. Many different strategies go into these supporting platforms, including bashing other candidates and promoting the good things their candidate has done. Just from these examples alone, it s clear that marketing plays a large role in political campaigns. However, in order to have a successful marketing campaign, there must be adequate financing. Campaign finance applies to all campaigns at the federal, state, and local levels. At the federal level, campaign finance law is enacted by Congress and enforced by the Federal Election Commission (FEC), an independent federal agency. Although most campaign spending is privately financed, public financing is available for qualifying candidates for President of the United States for primaries and the general …show more content…

In the 2012 republican Primary, many analysts consider Gingrich's drop in polls caused by negative advertising against him. Negative messages are more likely to be remembered than positive ones and they are being more commonly used because of this. In other words, staying away from reasons for competitors to target negative advertising at you may be the best way to stay competitive in an election, rather than well planned out marketing and financing

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