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The effect on weight loss advertisements
Fast food and childhood obesity
How advertising affects the obesity rate in the us
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Ann Cooper’s speech about, “What’s Wrong With The School Lunches?” was recorded on December 2007 at EG 2007 conference in Los Angeles, California. She claims that if we do not change the way we feed our kids, they could be the first generation in US history to die at a younger age than their parents. Ann Cooper audience is the parents, governmental systems, and public-private partnerships, because she does not agree with the way the government commodifies food. Also, she understands the importance parents play in the obesity epidemic.
She is trying to persuade her audience to feed their kids with more healthier foods by spending more money for their school lunches in order to make changes in their eating habits. Most of her speech, she uses
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She starts with what she has seen in recent years. She says, “We, as a nation, have to start thinking about consuming, growing, and feeding our children food that is not chock-full of chemicals. We cannot keep feeding our kids pesticides and herbicides and antibiotics and hormones”. With that statement, she is trying to trigger the audience’s emotion in order to put them in action for the change that we have to make in our eating habits. Furthermore, she touches on an important matter with saying that “Well, CDC has gone further to say that those children who born in the year 2000 could be the first generation in US history to die at a younger age than their parents”. She gives us this important matter in order to push her audience more and more to think about what they are doing. To be more persuasive, she continues to bomb audience’s emotion by mentioning, “We cannot keep serving kids processed crap full of chemicals, and expect these are going to be heatlhy citizens”. Finally, she say, “We as a country, should be ashamed at that. The richest country. In our country, it’s the kids that need it the most, who get this really, really lousy food… And those are the same kids who are going to be getting sick, and we should be taking care of”. She uses these sentences to make the audience feel ashamed and sorry for their kids. To appeal to the audience emotion. Ann Cooper uses these samples of …show more content…
She says, “There are some of my kids with a salad bar”. Cooper displays a picture of kids that seem to be festive for eating healthy food such as salads, in hopes that the image will persuade the audience to change the children’s eating habits. She continues with one of the main reasons that prevents our kids from doing that by giving statistical data: “We see big businesses, Monsanto and DuPont, who bought out Agent Orange and strain-resistant carpet. They control 90 percent of the commercially produced seed in our country. These are – 10 companies that control much of what’s in our grocery stores, much of what people eat”. She supports her claim by giving statistic facts about what today’s kids eat: “One of my big soapboxes right now is antibiotoics70 percent of all antibiotics consumed in America is consumsed in animal husbandry”. She gives this information to draw attention on animal husbandry, which we all are eating. Then, she goes on the reason that forces us to eat those unhealthy foods: “In less than 200 years, you know, just a few generations, we’ve gone fro being 200 – being 100 percent, 95 percent farmers to less than 2 percent of farmers”. Lastly, she uses the statictorcal studies about how much money des that National School Lunch Program and we spend for our children’s lunch: “The National School Lunch Program spends 8 billion dollars feeding 30 million
The western diet consists of foods high in sugar and fat, as well as a large consumption of red meats and refined grains. As a result, people who consume a western diet face problems with their weight and often have many diseases related to poor dieting. Pollan believes that the food industry and medical community take advantage of this. Pollan claims that the food industry will change their processed food and sell it back to the consumer rather than removing the process food all together. The medical community will treat people’s diseases instead of helping to prevent theses disease by educating people on how to make healthier life style choices. Mary Maxfield believes that these points made by Michael Pollan are hypocritical. She states that Michael Pollan is taking advantage of the consumer the same way he claims that the food industry and medical community are. Pollan would criticize the food industry and medical community but at the same time publish and sell his theories on how to eat
Kingsolver asserts that this lack of a food culture is the cause of America’s obesity epidemic, supporting her assertion with statistics that state that we produce twice as many calories as we need. Kingsolver also describes the process by which almost all of the produce, such as corn and soy, are turned into oils or fed to livestock in factory farms. Those high calorie oils make their way into all of our foods, especially into junk foods. Junk food ads specifically target children, and yet when the children become obese, it is portrayed as a “failure of personal resolve”, leaving the companies producing the
...g statistics about the public’s health and make the future seem bleak, “the lifespan is shortening for new American children” (Pastor) and “ one in three children born after the year 2010 will develop type II diabetes” (Pastor). Pastor says that he is shocked by the impact and wants to break away from the cycle created. In his closing statements he convinces the audience to break away from the cycle away as well, by drawing on the seeds he planted with pathos, ethos, and logos. The film was well made and addressed all the issues of “organic” food and well informed the audience of what is occurring. Next time, an audience member goes to the supermarket to buy food they will probably remember what their children will look like in twenty years if they don’t take a more “organic” approach to their lives.
The American diet is becoming extremely harmful to the health of especially children. The new generation has different trends in regard to health compared to those of perhaps their parents. In the documentary Fed Up, Soechtig uses data and statistics, as well as narratives of emotional events to highlight the long run issues with American’s poor diet and also to criticize the food industry. By doing this, the director hopes to spark a change in diet.
Moss uses more real-life examples and understands how to appeal to readers to prove his point and figures out the perfect combination of ethos, pathos, and logos in the stories to build his case, a great example of this being Jeffrey Dunn’s story. Dunn worked as an executive for Coca-Cola in 2001 whose main goal was to drive Coca-Cola into poor areas and convince “heavy drinkers” of the soda to drink more. On a business trip to Brazil, Dunn realized that “these people need a lot of things, but they don’t need a Coke” and decided to push the company in a healthier direction. This choice led to Dunn’s eventual firing, and the tale ends with Dunn marketing baby carrots as a snack food (Moss, 491-494). This story not only appeals to pathos by getting to readers’ emotions, but also to ethos and logos because Dunn is a credible source and gives an authentic experience that adds to the credible feel of the article. Pollan’s article has a very different connotation than Moss’s article, and reads as an appeal to authority right from the start. Pollan’s primary occupation is described as an author of food and eating books, not food scientist, however, Pollan’s entire article is based off of his opinion of how Americans should eat (Pollan, 420). Pollan’s rules, “Eat food. Not too much. Mostly plants.” might be a fine setup for a fad diet, but these rules don’t necessarily provide a reasonable solution for America’s obesity problem. Escape from the Western Diet is littered with logical fallacies that stunt its credibility, such as the False Dichotomy, Begging the Question, and the Hasty Generalization. In Pollan’s quote, “people eating a Western diet are prone to a complex of chronic diseases that seldom strike people eating more traditional diets” (Pollan, 421), the Hasty Generalization fallacy is apparent, as not every person who eats a Western diet is prone to chronic diseases. The quote, “the health care industry...stands to
This documentary takes a look at how our school’s lunch programs and government play a role in the spread of obesity across the nation. The film really attempts to drive home the idea that our children are being immorally brainwashed into wanting unhealthy foods. At some points of the film, it appears that the director uses big companies and school lunches as a scapegoat for our nations crisis. It is a valid point that our nation’s children are being
Children are waiting endlessly to leave paternal cares and use their man-given freedom. After leaving the nest, we often come to find diverging roads that don’t have clear answers. It’s all about making the “adult choice.” Whatever that is. David Zinczenko, a health aficionado, argues that the fast-food industry is to blame for America’s obesity epidemic.
In Ted Talk, according to Ann Cooper, we have to change school lunches and educate children about a food by creating farming class, so they can verify what foods are benefit for themselves, and they are able to avoid unhealthy foods. There are two types of foods: healthy foods and unhealthy foods. Healthy foods equal to organic foods which are fresh as an element of healthy foods. In contrast, unhealthy foods equal to processed foods that contain chemicals. The USDA allows all of processed foods that are harmful to our children. According to the USDA, the USDA stands for United States Department of Agriculture that controls our food system. Cooper stated that we have to be ashamed for our food system as the richest country. The U.S. spends
The film presents this set of facts, “Eighty percent of American high schools have contracts with soft drink companies, with fifty percent of school cafeterias serving fast food” Fed Up (Soechtig, 2014). The Center for Consumer Freedom criticizes Fed Up, warning that people should equate calories in with calories out and the media helps by promoting the lack of exercise and over-eating as the cause of obesity. The film counteracts this to a degree with Maggie Valentine. She is the twelve-year-old in the film who weighs 212 pounds. She swims four days a week, runs, walks her dogs, and at the end is seen learning how to kayak. Her mother attempts to feed her a good diet at home, of low fat products, and Maggie tries to make good choices at school, but is hindered by what is offered in the cafeteria. She exercises, eats what the food companies tell her is good and still fails, so who then is to blame? The movie hypothesis it is the food companies, advertising and lack of government regulations concerning children and how they are exposed to junk food brainwashing everywhere they
As obesity and medical problems due to diet become a larger issue within society, it is imperative to educate humans on the importance of maintaining a healthy diet. This is exactly what Hungry for Change does. One of the key points made in the documentary is that humans no longer eat a natural diet like their ancestors did; when humans first began to inhabit the Earth they lived off a diet of fresh fruits, vegetables, grains, and meats. During these periods famine and disease was rampant, so humans adapted to store nutrition more productively. Now that humans live in a more developed society, they have a (practically) unlimited supply of food. However, much of this food is processed and manipulated to have a better flavour and a longer shelf life, and though this sounds like a positive situation, it has become a huge problem. According to best-selling women’s health author Dr. Christine Northrup, “We’ve lived on Earth for a millennium where there was a food shortage. You’re programmed to put on fat whenever there is food available. Now there’s a lot of food available, but it’s the wrong kind.” (Northrup, as cited in Colquhoun et al., 2012). This is a logical and widely accepted theory as to why humans continue to overindulge on foods despi...
When we think of our national health we wonder why Americans end up obese, heart disease filled, and diabetic. Michael Pollan’s “ Escape from the Western Diet” suggest that everything we eat has been processed some food to the point where most of could not tell what went into what we ate. Pollan thinks that if America thought more about our “Western diets” of constantly modified foods and begin to shift away from it to a more home grown of mostly plant based diet it could create a more pleasing eating culture. He calls for us to “Eat food, Not too much, Mostly plants.” However, Mary Maxfield’s “Food as Thought: Resisting the Moralization of Eating”, argues differently she has the point of view that people simply eat in the wrong amounts. She recommends for others to “Trust yourself. Trust your body. Meet your needs.” The skewed perception of eating will cause you all kinds of health issues, while not eating at all and going skinny will mean that you will remain healthy rather than be anorexic. Then, as Maxfield points out, “We hear go out and Cram your face with Twinkies!”(Maxfield 446) when all that was said was eating as much as you need.
At first Leslie does not know what to do, but then she decides to stick to her gut and go with the bill. This relates to the obesity problem in the United States. The US ranks among the top obese countries in the world, and a single person can only accomplish so much. Michelle Obama attempted to create a healthier country during the Obama administration. School food got replaced with healthier options, as well as cutting down on the portion size.
This concedes that now America is creating health issues from consuming unhealthy foods. According to, “The battle against fast food beings in the home”, by Daniel Weintraub, “Kids eat unhealthy food and sit in front of the television or computer for hours at a time”. The article states that now obesity has affected many kids in America. Due to obesity affecting many kids in America the argument here is that, parents are not thinking about their child’s health and how it affects their body. Their main worry if the food is cheap and that it’s reasonable to buy for their family; which is understandable. Thus, many kids health are in danger from the lack of a nutritious diet. At the same time, fast food companies believe that it’s not their fault. According to Daniels Weintraub’s article, it states that “ It’s the parents, not the government, not the fast food companies who are responsible for teaching kids unhealthy habits” (Weintraub 1). The argument here is that parents need to try to feed their kids much healthier diets such as vegetables. Feeding them fast food is going to wreck their health. For this reason, fast food companies should try to sell healthier food for a reasonable price. Having produce companies sell more affordable fruits and vegetables will clear this problem. This will allow people who don’t have much money be able to provide a healthy dish
The first element of the rhetorical structure and possibly the strongest in this documentary is pathos. Pathos refers to the emotion exhibited throughout the documentary. Food, Inc. is filled with an array of colors, sounds, stories, and images that all appeal to emotion. Miserable images of cows being slaughtered with dark music in the background, pictures of industrial factories with no sun and unhappy workers, and even a depressing and eye-opening home video of a young boy who was killed by the disease as a result of bad food were all portrayed throughout Food, Inc. Barbara Kowalcyk, mother of the late Kevin, is an advocate for establishing food standards with companies throughout the nation. When asked about her sons death, she replied, “To watch this beautiful child go from being perfectly healthy to dead in 12 days-- it was just unbelievable that this could happen from eating food.” (Food, Inc.) Obviously very devastated and still heartbroken over her loss, Kowalcyk fought
According to the Centers for Disease Control, “Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years,” meaning that America’s children need to start eating healthier, including healthier school lunches. The National School Lunch Act is a fairly recent addition to American society. For, as the world waged war a second time, the United States began to worry about the strength and health of the country’s soldiers. However, in the beginning, selling excess agricultural goods was more important than building a healthy, well-balanced meal for students. Unfortunately, many children coming from poorer families could not afford well-balanced school lunches, so in order to compensate, the School Lunch Program changed its focus to help these students. This program, however, decreased schools’ lunch budgets, and schools had a hard time keeping up with the amount of free meals they had to provide, so they came up with some extra ways to increase revenue. However, in a small town in Massachusetts, one chef makes a difference in the health of the school lunch students eat each day, and proves that hiring a trained chef to cook real, healthy meals can increase profit. Unfortunately, that is not the case in most schools across the nation. The quality of health of the food being served in school lunches is extremely poor and was allowed to decline even more with a new set of rule changes. However, there are some improvements currently being made to increase the quality of health of the food being served to students, including teaching them all about food and its nutritional information, both good and bad. In order for students to eat healthier lunches at school, the USDA needs to implement healthier ...