Rhetorical Analysis Of Tinder And The Dawn Of The Dating Apocalypse

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Journalist, Nancy Jo Sales, in her expository article, “Tinder and the Dawn of the ‘Dating Apocalypse’,” destroys the appearance of today’s young adults, specifically men, because of the method they use the dating application Tinder. The audience Sales is informing consist of people pertaining to the upper class as seen as evidence of the expensive brands, such as Ralph Lauren, Louis Vuitton, and Michael Kors, advertise in the 2015 August issue of Vanity Fair. Sales message is that today’s youth use of Tinder is to promote various types of sexual behavior, which in effect causes the decay of commitment to relationships. In order to get her message across to her audience, Sales uses rhetorical appeals of both ethos & pathos in addition to imagery …show more content…

During the interview with Amanda from Boston College Sale’s writes, “‘There is no dating. There’s no relationships (in online dating),’ says Amanda, the tall elegant one. ‘They’re rare . . . you could never actually call someone your ‘boyfriend. [Hooking up] is a lot easier. No one gets hurt—well, not on the surface’” to display the emptiness of relationships now which arises sadness (5). Sales pathos in this testimony serves to display on how the decay of serious relationships has occurred for women and as well prove her ethos mentioned earlier on how Tinder is promoting sex among people who do not even have a relationship. Additionally, Sales’ pathos of sadness is emphasized at the end of the phrase, “They give a wary laugh” to point out that men are just out on Tinder looking sex and nothing more (5). The reader may have now derived lost hope from the pathos initially given from Sales for all youngsters and their future of building a strong and long lasting relationship & future marriage. The emotions felt from this article can bring a harder impact to those unfamiliar with this conflict thanks to the ethos of the majority of information presented being factual, or real, primary sources. As well, the rhetorical appeals of ethos and pathos can also be felt when imagery is presented in quotations from other young women. Sale now makes …show more content…

The sorority girls from the University of Delaware State stated, “‘A lot of guys are lacking in that department,’ says Courtney with a sigh. ‘What’s a real orgasm like? I wouldn’t know.” They all laugh knowingly. I know how to give one to myself,” says Courtney.” (10). Sales does not intend for this to be interpreted as a form of pathos to produce a disguised or mixed feeling towards the idea of an orgasm. But this in reality, Sales’ want this too connate as the cry of women who are not accepting the current norms of men on Tinder. In which the pathos of the connotation purpose serves to redirect the audience towards idea of sadness of the reality for women to date men for sex and not a real relationship. An additional connotation can be picked up at the last fragment of when Jessica stated, “Yeah, but men don’t know what to do” (10). In reality, men do know what to do but the women are not satisfied because it is not how women want things. For say, these young ladies may want to be with a man but not just for quick and easy sex as mentioned previously. They want something that will last a bit longer and actually have meaning. In total, not everyone is happy with the change of stigma of online dating Sales connotation

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