English 1000C
Dr. Collin Craig
Visual Rhetoric Analysis
December 15, 2013
The Perfect Woman; Playing on Social Insecurities of Women
Does anyone know what the perfect woman is supposed to look like? Is the perfect woman tall, thin, short or fat? Why are the images of women plastered all over the place? Believe it or not advertisement plays a significant role in people’s lives. One could say the biggest is what the perfect woman should look like. The Barbie doll image seems to be the socially accepted image of the perfect woman.
Maybelline’s new ad campaign for its dream liquid mousse allows women to acknowledge that one cannot be beautiful unless they are wearing a Maybelline cosmetic product. The ad also states that if you use this new foundation you will look like you’ve been airbrushed (Maybelline 2012). Most women if not every woman wants to look and feel beautiful and the cosmetic industry has taken advantage of this fact. In their commercial they show Adrianna Liam, who is socially accepted as beautiful and send the message that she is beautiful because she used their products; hence to look beautiful women would have to use their products too.
We live in a society where the actual appearance of women is determined by people’s perception and idea of beauty one that is made available through advertisement and commercials, it is almost like women are being told what to look like to make them feel good about themselves, it seems women have been targeted as the focus of such subliminal attacks on self image. Conventional femininity in our generation has taken a whole new life of its own a life were more is more, one which portrays that nothing is good enough as opposed to what the older media and in ...
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Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Today in modern society, we are driven by social forces. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the negative effects it has had on the female physique, but not as much has been said on behalf of men. What negative effects do the media have on male body image? When confronted with appearance based advertisements, men are more likely to experience both physical insecurities and emotional issues related to body image. This paper will address these facets of the media’s negative
There are three variables that affect the body image one perceives about themselves, the first according to Thompson and Stice is “internalization if the thin-deal, that is, the endorsement of the media-prescribed ideal as part of one’s own personal belief system” (Thompson & Stice qtd. in Ashikali et al. 143). (Alvarez 4)
In a world where many are led to believe that they fall short of what society depicts as “perfect”, it is still true that everyone is beautiful in their own way. There are even more demands on girls now a days than there has ever been before. Some may think they need to fit in, so they become someone they are not or they begin to act like a totally different person. “Barbie Doll” by Marge Piercy, illustrates society’s high and unrealistic expectations on the physical appearance of women, while failing to see that a woman’s self-esteem is at risk of being diminished.
Like a blueprint or instruction manual, the objective of a rhetorical analysis is to dissect a written argument, identify its many parts, and explain how all of them come together to achieve a desired effect. Susan Bordo, a professor of Gender and Women’s Studies at the University of Kentucky, wrote “The Empire of Images in Our World of Bodies”, published in 2003 in The Chronicle of Higher Education. Her essay examines how the media plays a pervasive role in how women view their bodies to the point where we live in an empire of images and there are no protective borders. In “The Empire of Images in Our World of Bodies”, Bordo not only effectively incorporates numerous facts and statistics from her own research and the research of others; she also appeals to emotional realities of anxiety and inadequacy felt by women all over the world in regards to their body image. Ultimately, her intent is to critique the influence of the media on self-confidence and body image, and to remind her audience of the overt as well as subconscious messages they are receiving on a daily basis.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
It has recently been brought up that media influences girls in pre-adolescence, which is highly likely since most young girls idolize Barbie (Rintala & Mustajoki, 1992). “Were Barbie a flesh-and-blood woman, her waist would be 39% smaller than that of anorexic patients, and her body weight would be so low that she would not be able to menstruate” (Rintala & Mustajoki, 1992). Most young girls wish that they could look like Barbie when they grew up, but if they knew the reality of having her measurements, their perceptions would probably change. Children frequently fantasize about who they will be, what they will do, and how they will look when they grow into adulthood. Advertisers use women that are abnormally thin, and even airbrush them to make them appear thinner.
The sociocultural approach to the issue of body image among women states that women receive harmful and negative cultural messages about their bodies. These messages can come from the media as well as from family and peer influences (Swami, 2015). By promoting the thin ideal for attractiveness, the media contributes to women rating their bodies more negatively and thus increases their likelihood of developing eating disorder symptoms (Spitzer, Henderson & Zivian, 1999). In a meta-analysis studying the effects of media images on female body image, Groesz and Levine (2002) found that women’s body image was significantly more negative after viewing thin media images than after viewing average or plus size models. Harmful body messages from family can be direct, such as verbal criticism or teasing, or in...
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.
Dittmar, Helga. "How Do "body Perfect" Ideals in the Media Have a Negative Impact on Body Image and Behaviors? Factors and Processes Related to Self and Identity." : Sussex Research Online. N.p, 6 Feb. 2012. Web. 27 Mar. 2014.
Researchers have used various abstract foundations for examining the relationship between media and body image ( Holmstrom, 2004). Here I review the theory that has been used by researcher in the area. Bandura’s Social cognitive theory (1994) assumed that “people learn and model the behaviors of attractive others”. The supporters of this theory suggest that young women find slim models in the media attractive and try to imitate them through dieting which leads them to eating disorders.
Yamamiya, Y., Cash, T. F., Melnyk, S. E., Posavac, H. D., & Posavac, S. S. (2005). Women's exposure to thin-and-beautiful media images: Body image effects of media-ideal internalization and impact-reduction interventions. Body image, 2(1), 74-80.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
Women and girls seem to be more affected by the mass media than do men and boys. Females frequently compare themselves to others, finding the negative rather than looking at the positive aspects of their own body. The media’s portrayal of the ideal body type impacts the female population far more than males, however, it is not only the mass media that affects women, but also influence of male population has on the female silhouette too.