Rhetorical Analysis Of Obama's Victory Presidential Speech

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"Yes We Can" Rhetorical Analysis Of Obama's Victory Presidential Speech In 2008. Ahmed Negmeldin Abdeltawwab University Of Science And Technology, Zewail City. "Our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand."(EternalMedia, 2008) Those words are from Obama's aspiring, and emotional speech. Following the victory establishing trust and gathering all the factions of the citizens around the president was a necessity. In his home city Chicago Obama gave his victory speech that was a great sign to express his loyalty to his people and to the Americans as a metaphor. (240,000 pack Grant Park for election rally, 2008 ) Winning the election was the big event and the main reason His goal was to stimulate the feeling of loving the country in order to let people unite and act according to Obama's vision of change. He established strong feeling of honor of being American through telling short stories about troubles that United States managed to overcome. His language was specific and served the pathos appeal. For instance using "thriving" and "suffering" as two opposite words to describe the last financial crisis. Obama also used the story of Ann Nixon Cooper to create an image of the changing history that can touch people's heart. He started with detailed description of the obstacles she faced through her life. Actually he used the term "color of her skin" instead of "black" that show how carful Obama was to choose his words. Speaking about the history that Ann lived through "The heartache and the hope; the struggle and the progress; the times we were told that we can't, and the people who pressed on with that American creed: Yes we can." He used again opposites to correlate between hard times and the need of change. The story of Ann inspired him to talk about his daughter and the new generation; he used every small detail to push the audience emotionally towards believing in his There were 21 months for Obama to convince Americans and he succeeded at that night. The victory night was absolutely not the right time to give a speech that appeal to logos and that what Obama done. The only claim he made came in the beginning and he even didn't support it with evidences "we know the government can't solve every problem." When did the public agree on that? However, Obama was clever to hide that claim in the next sentence by expressing his intention to be honest and share the challenges with the public. Obama mentioned some historical facts for the sake of gaining people sympathy then he could state his vision. For instance the Lincoln quote that Obama used he didn’t build an argument based on it. He wanted to prove that United States could change so he told the anecdote of Ann Nixon. Obama used that anecdote without falling into the cherry picking fallacy as he told by relating to the case of all Americans at that time. The whole speech was almost empty of any rational thinking triggers and that was the perfect case for a victory

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