Rhetorical Analysis Of Nicholas Carr's 'Is Google Making USupid?'

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Nicholas Carr is an American writer who focuses most of his writing on technology and culture. Carr uses a substantial amount of rhetorical appeals to help him win the view of his readers. There is no denying the abundance of rhetorical appeals in his writings, but the one that he seems to use most effectively is pathos. Pathos appeals to a reader’s emotion, value, and needs. “Is Google Making Us Stupid?” makes use of the rhetorical appeal pathos, to effectively deliver Nicholas Carr’s personal beliefs and concerns to the reader. “I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory” (Carr). Lines such as this is used by Nicholas Carr to appeals to readers emotions. The …show more content…

Nicholas uses this to his advantage in his appeal to pathos. “Google’s headquarters, in Mountain View, California-the Googleplex-is the Internet’s high church, and the religion practiced inside its walls is Taylorism” (Carr). To the everyday reader, Carr suggest that Google is a cult of sorts. The idea of a cult breeds ideas of frightening and malicious intent. The thought that Google, an everyday tool and a trusted source for a world of information, could be a cult is unnerving.
Carr uses what society relies and trust the most to construct thought against what we have always been comfortable thinking. That the internet and Google may actually have an adverse affect on society and personal thought. It takes a great deal of rhetorical appeal to break out of human’s comfortable ideology and really think about what is actually going on. Pathos is a cleaver way to appeal to an audience and Carr does an amazing job using it. “Is Google Making Us Stupid?” makes use of the rhetorical appeal pathos, to effectively deliver Nicholas Carr’s personal beliefs and concerns to the

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