Rhetorical Analysis Of Kennedy's Inaugural Speech

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John Fitzgerald Kennedy – the 35th president of the United States is said to have delivered one of the most inspiring inaugural addresses in American history, often times compared to that of Abraham Lincoln’s second inaugural address. Kennedy’s speech is described as having further invoked the American dream and extending its promise to the rest of the world. Alas, it is also a speech that is riddled with propaganda techniques incorporated into its very roots, hence giving it the ability to stand the test of time. Kennedy’s speech came in a very tumultuous time of American history. The height of the Cold War, the arms race to build nuclear bombs (for fear of nuclear war), and the Big Red Scare of communism had severely damaged the ties between …show more content…

The speech had a plethora of glittering generalities with the more emphasised and powerful ones being “our ancient heritage,” “rights of man,” “peace,” “liberty,” and “national loyalty.” These words created a false sense of connection amongst the people because the concept of peace and liberty was something that every American held dear to. It was the very idea of America being the “Land of the free” that spurred sentimental feelings for the people and motivated them to take the message of the speech to heart. But these words don’t actually hold any actual meaning, in fact, only a handful of people could actually define the concepts behind these words. This is because the terms used hold a very connotative meaning that can be severely biased based on a person’s perspective, giving way to huge disparities in …show more content…

In fact, the greatest emphasis of this technique is incorporated into the very beginning and end of his speech. The first being “For I have sworn before you and Almighty God…” this statement is used to transfer the status of the citizens to the same level as God himself. This is a very effective technique used to patronize the citizens and make them believe that their importance is just as equal as that of God for the American government. However, the very last words of his speech exemplify this technique. His statement, “here on earth God’s work must truly be our own,” makes the American people believe that by working for the government they are doing what God is advocating. The technique links two unrelated topics that hold little to no practical meaning. How can following the government’s message or being a good citizen be God’s message? This technique relies on the fact that a positive image, in this case God’s shadow, is projected at the linked concept to lure the audience into ‘religiously’ following the

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