Rhetorical Analysis Ads

1103 Words3 Pages

Too little or too much: Rhetorical analysis of beer ads STOP, Think twice before getting drunk at that friend’s party, who’s driving you home? Have a plan and drink responsibly, wasn’t that in a Guinness ad? How effective alcoholic beverage ads? Whether it be to drink responsibly or having fun while drinking, the Guinness and Heineken ads both aim at drinkers. They call into question their perspectives on alcohol are, to party hard or to observe the aftermath of the event. Drinkers that view both ads will constantly be reevaluating their decisions because the approach to both ads are significantly different. Both ads are similar in many ways and different in other, but only one is more effective, because it appeals to the consumer’s logic and emotion. …show more content…

Guinness takes a subtle approach in numerous ads and this particular one mimicked a shaving cream ad called Burma- Shave. Burma –Shave was popular from 1927- 1963. The company used road- signs consecutively, that appear to have a fragment of a message on them that focus the reader’s attention to the message of the ad. Heineken is very direct and to the point with many of their ads, displaying their product as a fun and enjoyable beverage, a beer mostly seen at parties. This Heineken ad is straight forward with their message stating that Heineken was made to entertain like many of their ads. Heineken is very popular and has been around since the 1940s, so this brand does not necessarily have to focus on presenting their

Show More
Related

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.

    Read More

  • Effects of Alcohol and Fetal Alcohol Syndrome

    1695 Words  | 4 Pages

    Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or

    Read More

  • Belvedere Ad Analysis

    757 Words  | 2 Pages

    It’s shows that drinking liquor is easier to go down then a woman that they are trying to assault. The ad reinforces traditional gender norms because it is agreeing that rape culture is okay. It is agreeing that men should be able to have their way with women. It is showing how men, under the influence, feel as if they are more dominant than usual over women. Men are seen as predators that the women have to get away from. It shows how women are victims to the overpowering dominance of men.I do not feel as if the ad successfully challenged the traditional gender norms, mainly because it encourages men to drink this liquor which may lead to the sexual assault of women. They may feel that this liquor may help them be able to take their victim down. They are basically putting women is danger to the point that they no longer feel safe around men under the influence of Belvedere vodka. Advertisements like this one is actually advertised in magazines and everywhere on the internet now and days. Many advertisements that use women in sexually abusive manners have become accepted by

    Read More

  • Advertisement: Typical Male Mindsets of Society

    1009 Words  | 3 Pages

    The world around us is full of advertisements for anything and everything under the sun. Alcohol advertisements are quite possibly the most noted. Everyone sees, watches them and reads them, the old-enough-to-drink crowd and the too-young-to-drink crowd. Advertisements are everywhere; they are inescapable and unavoidable. Each one aimed at a specific target, and the bulls eye is the sold product. This particular advertisement for Smirnoff Vodka is interesting in numerous ways. The first noticeable way is a bit of whipped cream on a woman’s slender finger with her finger dangerously close to her mouth. Her lips are all dolled up with lipstick and her lips are parted in a seductive manner.

    Read More

  • Comparing Two Beer Advertising: The Stereotypes Of Two Beer Advertisings

    517 Words  | 2 Pages

    Everywhere we go we are told what to wear, what to drink, how to look, and so on. Be it by billboards, newspaper, television, magazines, it’s everywhere. That being said, advertisements have a great influence on our lives. While researching ads for a similar products from two different American time periods, I came across two beer advertisements – one from the 1950s and one in the 1990s. In the 1950s, beer advertisements focused their attention on family, specifically how a mother and a father, supporting and maintaining a household, should enjoy beer. Yet, in the 1990s, beer advertisements main focus was on the male consumer. What do men like more than beer? Yes, women. The advertisement industry utilized attractive women to be associated in the ads but have no necessarily affiliation with the product. The difference between these two ads show about American culture is that back then it was about gender roles and nowadays is about sexism. Beer advertisements should not be in local advertisements because the message exhibits stereotypes. Since the early days of time the stereotype o...

    Read More

  • The Effects Of Underage Drinking On Underage Drinkers

    1560 Words  | 4 Pages

    Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...

    Read More

  • Rhetorical Analysis

    309 Words  | 1 Pages

    Being someone who did not people could get married through skype, I thought this article was very interesting to read. For me, I considered this an informative essay because it talks a lot about what skype weddings can lead to and the process on how to do it. When I first read the title of the article “Revealed: How immigrants are gaining U.S. citizenship by getting married on Skype - to people thousands of miles away” I thought that maybe there wasn’t a process through the government and all you needed was a spouse and a priest. According to the article though to become an American citizen you must first be interviewed by Homeland Security or State Department officials, so they can check for fraud or human trafficking. At that point, I started

    Read More

  • Visual analysis

    1001 Words  | 3 Pages

    The first ad picture of set one “Think”shows a picture of a glass cup that has alcohol in it. This picture wants us to understand that people should think of what they are doing before making a decision to drive while they are drunk. It is also trying to advise people who drink to moderate their drinking, especially when they want to drive. We need to control ourselves so that we will not become a victim of drunk driving. Even though this picture shows people that driving under the influence of alcohol is bad, it is not convining enough. The last thing the creator of this picture wants is for people to be tempted to drink. Some people like alcoholics might find this picture attractive and they could be tempted by this picture to get drunk.

    Read More

  • A Gene for Alcoholism

    569 Words  | 2 Pages

    Kilbourne, Jean. "Deadly Persuasion: 7 Myths Alcohol Advertisers Want You to Believe." Center for Media Literacy. N.p., n.d. Web. Nov. 2013. .

    Read More

  • Rhetorical Analysis

    1084 Words  | 3 Pages

    To silence the hate does not make it go away it causes it fester in the shadows. In Ma’s recent work she places the opinion of critical theorist “like Lawrence have long argued from perspective victims. How can we diagnose the disease and prescribe a cure without listing to the patient? (Ma 702). The critical theorist such as Lawrence think that hate must be heard and then addressed. This listening Lawrence puts forward allows for the pulse of racism in America opposing views must be heard no matter how horrible their thoughts are. A result of opening up the speech is that it is these men will find a way to be heard. Men such as Milo know how to get attention this is because he is “A self-described troll, Yiannopoulos has drawn criticism

    Read More

  • Alcohol Advertising

    1139 Words  | 3 Pages

    The main idea against alcohol beverage ads on television is that they seem to "normalize" drinking in the minds of young viewers. To the extent the ads may be performing a positive role. (Hanson, 1997). The nature of alcohol ads on...

    Read More

  • Alcohol Advertising

    587 Words  | 2 Pages

    In controlled experiments, exposure to alcohol imagery in movies and alcohol commercials has led to increased drinking volume. (Bruijin) So that means that because of the...

    Read More

  • Heineken Case Study

    770 Words  | 2 Pages

    Turning Heineken into a global brand is needed to provide a unique and similar to experience to people across different countries and in different societies. To create and foster global brand development we must take into account the current stage of development in each region and country. In developing markets such as Africa and Eastern Europe a pushing strategy is desired. In established markets such as North and Central Europe, North A...

    Read More

  • Binge Drinking Issues

    1071 Words  | 3 Pages

    Change4Life is a campaign in England warns drinkers that there is an increased risk of serious illness caused by exceed alcohol consumptions. It gave some tips to people to follow such as having alcohol-free days of a week, consuming some low-alcohol or alcohol free drinks instead, and using smaller glasses (Department of Health and The Rt Hon Andrew Lansley CBE,2012). As this campaign is highly exposed to people, it may be helpful to encourage people cut down their alcohol consumption and also to prevent binge drinking (Alcohol Research UK,2016). Apart from this, the campaign introduced a new online calculator to check how much alcohol they are consuming and work out whether they need to cut down (Alcohol Research UK,2016). This in some way solve the problem that the guidelines have which is the unclear definition of units (Boniface et al.,2013:978). However, the influence of this campaign can still be doubted. First of all, the campaign utilize people’s intention to binge drinking rather than behaviours (Hendriks et al.,2012:850). To efficiently prevent binge drinking, developing successful interventions are strongly needed (Hendriks at el.,2012:849). Apart from that, there was no direct effect of the campaigns detected on the intention to refrain from binge drinking (Hendriks at el.,2012:849). Thus, more researches should

    Read More

  • Beer Ad Analysis

    841 Words  | 2 Pages

    For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.

    Read More

More about Rhetorical Analysis Ads

Open Document