Revamping the Mary Kay Incentive Program
Executive Summary
This proposal will attempt to revamp the Mary Kay incentive program. The three problems I am going to address are: the morale of consultants, motivational/stagnation of sales, and poor or weak directors and consultants. In addressing these issues I am going to be referencing other business that have used different motivational techniques in these situations. At the end of my proposal I hope to have at least 3-4 viable options that could be implemented in the Mary Kay Company to fix the problems mentioned above.
Introduction: The Problem
The problem facing Mary Kay Inc. today is that their incentive program is not working. Based on the data used in Mary Kay Cosmetics: Sales Force Incentives, the company introduced the VIP car program to motivate their consultants to sell their cosmetics. The top sellers would be awarded a step program of cars. Initially you would receive a red Grand Am and then a pink Cadillac. However, in doing this program they have ran into problems they had not thought of. This program was initially created to keep up morale as well as give incentive for sales growth. In reality it has caused the company to have poorly trained directors who created a "team" of sales people under them but did not have the experience to be a leader. It has also caused a stagnation of sales once the leaders received the car. The motivation to continue increasing sales was gone.
Background: The History
In 1984, Mary Kay Cosmetics introduced the VIP car program. After several years of incredible growth using this incentive the company began noticing a decline of 14% in sales. Between the years of 1983 and 1989, Mary Kay's car program...
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...in with a company as long as they are feeling successful and accomplishing goals. By decreasing the large steps of incentives to smaller steps the rewards will become more frequent and less costly for the company.
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Mary Kay Ash, ‘The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur’. Blue Book Produce 2007
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