Customer Orientation
Customer orientation refers to customer-centric business. This model provides a customized client expertise that focuses on establishing healthy relationships between service suppliers and customers by initial characteristic a customer's desires.
Having sensible client service orientation is that the ability to stay customers happy, by doing a little of the subsequent things effectively:
•Being aware of the client .
•Treating them with respect.
•Keeping customers educated, and responding to their requests promptly and expeditiously.
•Being able to wear down requests in associate applicable manner.
•Asking innumerable queries thus you'll perceive client wants so as to deliver the simplest service.
•Remaining committed to serving to.
•Taking into consideration the purchasers wants instead of your own.
Marketing Mix
An arranged mixture of the manageable components of a product's promoting plan ordinarily termed as 4Ps: product, price, place and promotion.
These four components area unit adjusted till the correct combination is found that serves the wants of the product's customers, whereas generating optimum financial gain.
Elements
PRODUCT - is that the article that a manufacturer wishes to sell within the open market. It’s the primary part within the selling combine. The merchandise combine includes the subsequent variables.
01.Product line and vary,
02.Style, shape, design, colour, quality and different physical options of a product,
03.Packaging and labeling of a product,
04.Branding and trade mark given to the merchandise,
05.Product innovation, and
06.Product coupling.
Managing product element involves product coming up with and development. Here, the ...
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...roduct Breadth - on the opposite hand refers to the quantity of product lines a corporation offers. The breadth of the product mix consists of all the product lines that the company has to offer to its customers. For example:
1) P&G, the breadth of the main product lines would consists of hair merchandise, oral care, soaps and detergents, baby care, and private care.
Marketers ought to take into account the way to position the merchandise, the way to exploit the whole, the way to exploit the company's resources, and the way to tack together the merchandise combine in order that every product enhances the opposite. Failure to try to therefore may end up in whole dilution that could be a state of affairs during which a product loses its branded identity, leading to ablated sales and perceived quality. The vendor should conjointly take into account development ways.
Kotler and Keller (2014) develop on what product represents in the marketing mix, as the idea centers around its design, quality and packaging. Continuing with the Four P model, price should be considered when marketing a product. The price component asks one to determine the list price, discounts, allowances, and payment period of a product (Kotler & Keller, 2014). Finally, Kotler and Keller (2014) list promotion and place as the final two variables associated with the older Four Ps. Promotion deals with how a product is advertised and what type of sales force will be utilized, while place is associated with the channels and locations for which your product will be featured (Kotler & Keller,
Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.
The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).
Procter and Gamble (P&G) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, personal care and hygiene, targeting at various segments of consumers. Among the brands carried by P&G are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, and Colgate.
The article Developing Your Marketing Mix defines the marketing mix as "a combination of marketing tools that are used to satisfy customers and company objectives". The article describes how it takes proper coordination, planning, and use of each of these elements to reach the consumers in one's target market. The importance of the coordination of the elements is so that one can be sure they are not sending mixed messages to the consumer and confusing them, the elements should all contain the same message. Another important point that this article makes is that properly using the marketing mix to develop your marketing strategy, will help meet the nature and needs of one's specified target market.
In 1837, James Gamble and William Procter, formerly of the UK, started a family-run soap and candle company after they married sisters. The company they formed so long ago grew to be an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G.Its headquarters is located in Downtown Cincinnati, Ohio. Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care. Currently, P&G has 47 brands in its portfolio, 23 of which are worth a billion dollars and more and 14 which are worth about half a billion to a billion. Its slogan “Touching lives, improving life.” is a
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
P&G is an international and famous consumer goods founded in United States by Williams Procter and James Gamble both from the United Kingdom since 1837 about 177 years ago. P&G manufactures diversified range of product such as personal care, cleaning items, beauty product, pets food, drugs, & other beverages. Their products are sold in more than 180 countries around the world through grocery and departmental stores and retailers. They are also among the world’s most profitable consumer product company, with highest amount of sales. Their products are recognized in most part of the world. Their company have an organizational strategy to touch the live of its employees which is the major strength and competitive advantage of the company.
A marketing mix is what businesses use to detail the main functions of business marketing and do into further explanation as of how those functions influence the success or failure of a business. There are several different marketing mix tools, the four P’s is a very useful tool explaining the main functions of a marketing mix. A basic way of describing the marketing mix is the four P’s: Product,Place, Price, Promotion. A very important part of understanding how to use this tool is asking yourself questions that will help you understand each individual part of the marketing mix. Many people use this process to check their existing business to see if there are improvements to be made. The four P’s marketing mix system could also be used before starting a new business or offering a new product to give yourself guidelines on how to run your new business.
The first P of the marketing mix is the product. Product is what you are trying to sell, and your mission behind selling it. In sports, this is vital to your organization’s success.
“Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user 's needs and wants. The scope of a product
“Excellent customer service is the process by which your organization delivers its services or products in a way that allows the customer to access them in the most efficient, fair, cost effective, and humanly satisfying and pleasurable manner possible”, (Jack Speer, 2005).
The four Ps of marketing are product, price, place, and promotion. Product is the physical product or service that the company is selling. Price is what the company is charging its customers for the product. Place is where the company makes the product available to consumers. Promotion is what the company is doing to promote its product to persuade customers to buy it.
1. Product mix (or product assortment) is a set of all products and items offered for sale by a company. A product mix consists of multiple product lines and can be characterized by such parameters as width (number of product lines in a product mix), length (total number of items in a product mix), depth (number of variants in the product line), and consistency (closeness of product lines in terms of production, distribution and use) (Kotler & Keller, 2012).
Customer Relationships is about building a relationship of trust and convenience. A customer wants the company they are working with to be intuitive. To know their needs before they do. They want to feel respected, they need to believe you are honest and have integrity. This relationship breeds comfort and familiarity and causes the consumer to continue to do business with your company. This relationship that is built develops a personal relationship, like a friendship and it is one that the consumer cannot get from the store down the road and it is that personal touch of sincerity, of knowing their needs, of servitude that will turn them into lifelong branded customers.