Research Methodology: Bigg Boss, Population And Big Population

METHODOLOGY

Research Methodology is a broad philosophical underpinning of the research paper, it’s an important part of the dissertation. The aim of the present research is to find the salient motives that influence people to watch Bigg Boss.

Population

One goal of scientific research is to describe the nature of a population—a group or class of subjects, variables, concepts, or phenomena. In some cases, an entire class or group is investigated, and that is called census, but usually a sample is taken from the population.

Population for this research is:-

Undergraduate students between the age group of 18 - 22 yrs living in Delhi, who consume Bigg Boss, a Reality Television show.

Sample Size

Sample a subset of the population that is representative

Accordingly, The survey questionnaire was developed after a detailed review of existing surveys on the Reality Television and voyeurism. Pilot test administered to a convenience sample of 30 students from the defined population also assisted the development of the questionnaire.

Survey consisted of all close ended questions. All the questions/statements were followed by a 5 point Likert scale (Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree).

In this scale A number of statements are developed with respect to a topic, and respondents can strongly agree, agree, be neutral, disagree, or strongly disagree with the statements. Likert scales are useful in measuring latent constructs - that is, characteristics of people such as attitudes, feelings, opinions, etc. towards something/someone. 25

In this case, the statements were designed in accordance to the Uses and Gratification theories and were refined with the help of previous literature and the pilot study that the research did before finalising the