Real Purity Research Paper

875 Words2 Pages

When shopping through the cosmetic aisles looking for your favorite lipstick, have you ever considered how the ingredients affect your skin? Or whether your favorite brand hurts animals during research and testing? Many cosmetic brands throughout the United States hide their flaws within their product manufacturing to convince consumers that they’re the brand to buy. However, society has taken a step forward in choosing to purchase smarter. While both cosmetic brands are widely known, Real Purity has several more benefits than Maybelline such as being a cruelty free brand, being environmentally friendly, and containing natural ingredients. When choosing a brand, recognizing their choice of testing and research is critical for consumers who …show more content…

Connie Wydicks, a makeup artist at Real Purity, discussed how Real Purity proves to be environmentally friendly by striving to reduce their carbon footprint every day (Wydicks, Connie). Real Purity groups shipments to reduce fuel usage, makes their product boxes recyclable, reuses boxes, and donates items that are not reusable. Their staff contributes by trying to reduce fuel usage by carpooling every day (Wydicks, Connie). As a part of Real Purity’s commitment to the environment they state, “not only is it important to consider the things we put into, around, and unto our bodies, but what we put down our drains and into our water, as that would ultimately effect our relationship with Mother Earth” (Be Well Stay Well). In similarity to Real Purity, Maybelline has also made an effective effort to strive towards a more environmentally friendly brand. According to Loreal’s website since 2005 their global plants have had a 60% reduction in their use of water, energy, and waste production (L’Oréal). Maybelline has also signed a “memorandum of understanding on environmental performance and resource management” in agreement to enhance more effective ways in becoming an environmentally friendly brand (Mackenzie, Macaela). Although Maybelline has been progressing towards an eco-friendly change, their brand is still not considered eco-friendly due to their animal testing and harmful ingredients. Consumers can contribute to the environment by promoting the use of organic and natural ingredients instead of hazardous chemicals used in cosmetic

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