Ray Kroc
They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the American and worldwide fast-food industry.
Ray Kroc began his working career the same as most others do by finding a solid job with a steady cash flow, and hope of promotion. Determined to find work for his future wife's hand in marriage, Ray quickly became a salesmen for a Lily cup industry. Unfortunately for Ray, it didn't start off in the way that he thought it would. Struggling to support his wife and newborn baby under low pay, Ray would also play piano part time to earn extra money. While working for the chance of a promotion, he worked hard in his job going from place to place selling papercup products. It was in these early business days that Ray first showed a sign of his talent in economic ideas. He had an idea to modify a paper cup in that it could be formed in a way which kept the cup more durable. The cup's name was rightfully called the "One in a Million," and the introduction of this new product took off like a barn fire and boosted sales dramatically in a stagnant industry. The intelligent business decisions made by Ray were incredible. He advised the head of the company to raise the price of the new cup by two cents. Instead of selling at ten cents, the cup sold at twelve which made the boss an extra one hundred thousand dollars. With this invention by Ray Kroc, new ideas were stimulated and more inventions were created. The invention of the multimixer, by Earl Prince, was a five spindled milkshake machine that Ray believed had tremendous potential.
When Earl Prince found out about Ray Kroc's business and selling tactics, he instantly proposed that Ray leave the Lily Tulip company and go into business with him. Ray would sell the...
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... the demands of a changing society. Ray commented on all his success by saying, "Everything seems to be coming up roses. I'll be able to tell you more Manana...Manana..."(Kroc 207). At age fifty-two, Ray Kroc took an idea of the McDonalds brothers, and opened his first franchise. Within a decade he became a millionaire and his journey is a classic success story. Sadly, after thirty years of working for his own company, Ray died of heart failure on January 14, 1984. During 1983, the system wide sales of over four thousand restaurants accumulated almost nine billion dollars in sales. And in December of that year Ray was saluted as one of fifty individuals who had made the greatest contribution to the American way of life in the twentieth century. The West Coast Reviews of books writes, "Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training, and advertising have earned him a place beside the men who founded not merely businesses but entire new industries." Ray Kroc's influential life not only provided work for millions, but changed the life of billions.
“His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.
Samuel "Sam" Taliaferro Rayburn was born in Tennessee in 1882. He was the eighth of 11 children. When Sam was 5 he moved west with his family to a 40-acre cotton farm just outside the small community of Flag Springs, Texas. At the age of 18, Sam left the family farm and went to East Texas Normal College in Commerce. His father sent him off with $25 and he added to that by sweeping school rooms, ringing the class bell and building fires in school stoves. After a year of college, he paid debts and earned more money teaching in Greenwood, Texas. He then returned to Commerce and finished his three-year degree in two years.
Social media has changed the game of politics. In today’s world, with the public looking to smartphones and tablets as their primary source of news, politicians have been forced to adapt the tone and content of their message to fit this new, more connected audience. Perhaps no politician understands this more than notorious billionaire, real estate tycoon, and now presidential candidate, Donald Trump. Through utilization of social media, more specifically Twitter, combined with his disregard for sounding too extreme or politically incorrect, Trump has gained a massive web audience - over four million followers and
Subway, one of the present leaders in the fast food industry was set up in 1965 in Bridgeport, Connecticut by Fred DeLuca. A family friend of him suggested this idea to help him pay for his education to fulfill his dream of becoming a doctor. Dr. Peter Buck, one of Fred’s friends agreed to be his partner with a loan of $1,000. There was a huge growth in the business relationship that changed the landscape of the fast food industry.
Repeatedly Donald Trump is witnessed at the Grand Old Party Debates, press conferences and even during his Tweet expressions, displaying the very demeanor that is disturbing to many voters. As stated by columnist John Hawkins and on the Blog Website townhall.com, he characterizes the following comments as Donald Trump's best quotes. "I think the big problem this country has is being politically correct. I've been challenged by so many people, and I don't frankly have time for total political correctness. And to be honest with you, this country doesn't have time either." (Hawkins, 2015, para.
From just one restaurant in San Bernadino, California, run by two brothers, McDonald’s has grown to become the best known and most popular fast food restaurant chain in the world.
From a very young age, Kroc began to view the world as a place to sell to.”While in grammar school he had opened up his own lemonade stand straight outside his home in what they called the “Chicago suburbs of oak park. He sold his lemonade to numerous people within his neighborhood for which at that time was considered high prices. He figured if he sold one cup for billions of dollars he wouldn’t have to sell anymore lemonade but sadly that wasn’t true. But then he worked in his uncle’s grocery store at a soda fountain.
While peddling about the country he came in contact with the super efficient McDonald's hamburger joint, which was started by Dick and Mac McDonald, who were brothers. He saw this place and optimistically envisioned many more opening up all over the country. He convinced the brothers to let him be their first franchisee. They agreed so in 1954 Ray opened up the first McDonalds franchise. A year later, Ray opened up the second McDonalds franchise in Des Plaines, Illinois. Only four years after the second restaurant's opening the one hundredth McDonalds was opened. In 1961 Ray Kroc bought the rights to the McDonalds franchise for a meager 2.7 million dollars. To pay this massive sum at the time he had to mortgage his house and take out numerous loans that would eventually cost him 14 million to pay back. After he bought the rights to the name and the company he forced Dick and Mac to remove their name from their original restaurant. But he went even further when he opened up a McDonalds restaurant a block down the road trying to put them out of business. Also that same year Hamburger University was opened.
When the 1980’s rolled around, it was a thriving company, in the Seattle area. However, the co-founders began to have other interests and were involved in other careers simultaneously. Despite that, the company was about to undergo a major turnaround. A man by the name of Howard Schultz started to pursue an interest in the company. He noticed that the coffee shop had a wonderful environment.
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
It was Christmas time and the young man wanted to make a gift for his mother, but did not have any money to buy one so he decided to make a candle from household wax, a red crayon, string for a wick, and a milk carton for the mold (The Yankee Candle Story, n.d.). With the help of his father he opened a small store near the Mount Holyoke College campus and by 1973 he had 12 employees and the first factory store outlet store (The Yankee Candle Story,
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
The focus of this analysis will be on Mr. Trump’s use of social media sites, namely Twitter. Mr. Trump has a twitter feed that according to Amber Phillips of the Washington Post, “Trump tweets, at minimum, 10 times a day, nearly every day. On Oct. 31 — a typical day in Trump 's campaign — he tweeted 59 times.” (Phillips). Therefore, Donald uses Twitter quite often. He uses it throught the day everyday as a way of keeping his name in the public’s eye. The message and success of such Twitter posts will be discussed
McDonald’s has proven over time that the business practices they utilize work well and have led them to obtaining the title of the largest food retailer in the world. The founder of the company made a tactical decision in franchising the idea of providing fast food at a cheap price. Today, fast food has become a staple of not only American life but a viable food option all over the world. For McDonald’s a critical factor in them reaching the level of growth they currently experience has been franchising. It can be assured that McDonald’s will continue to grow through the usage of the franchising techniques as new food markets continue to develop all over the world.