Queer Eye for the Straight Guy and "Queer as Folk

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In 2003, NBC launched on one of its cable channels, Bravo, a reality-makeover show that became a national obsession. The show was "Queer Eye for the Straight Guy." Two years earlier, in December of 2000, Showtime produced what was to become one of the most controversial and popular television shows in the network's history: "Queer as Folk," inspired by the BBC original of the same name. Queer was here- in a big, bold way. These two pop culture phenomenon set up a discourse for the pivotal word in each title,

"Queer." Examining both in the context of their own, self-prescribed language, begs the question, how is the term shaped by its invoker, and how in turn is the invoker shaped?

"Queer Eye for the Straight Guy." Obviously, there are not a lot of queers queuing up to exchange eyes with the heteros. The eye is a queered object; it is the queer gaze that looks at the straight male. However, the queer gaze is disembodied and unattached

to an actual queer man; it is directed not to the "straight guy" specifically, but to his apparel and lifestyle. The queer eye is juxtaposed with what it is not- it is not straight- and it is not fully human. In this way, it is a relational category which I will call "passive-relational" because the disembodied gaze cannot actively engage in a relationship with the embodied male.

The "queer eye," ironically, makes the "straight guy" more straight, by creating a more sexually desirable figure for the purpose of a heterosexual gaze, embodied in the wife/girlfriend/female blind date. Essentially, the men get packed off to Queerville

for an afternoon and taught the fine art of being an attractive human being. Queer desire is completely denied. The "queerness" is lighthearted, witty and enjoyable; there is no looming presence of AIDS, no hint of "queer-bashing," no sense that the "Fab Five" are

victims of repression or persecution- it's an illusion the nation craves.

"Queer as Folk." Folk? Like Ani? Or like people from the Midwest? Or like everyone if you're Bush? The name sets up a relationship between these "everyman" figured "folk" and queerness- setting up an inclusional relationship. The name implies that these "folk," whosoever they be, are the epitome of queer. This relationship I will call "active-relational," as the term queer is being actively applied to an embodied, autonomous group. The closest we can come to understanding the term in this context is to look at

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