Qantas Case Study

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A.Dahlsud defines Corporate social responsibility in five dimensions namely:
The environmental dimension, which refers to the natural environment leading to a cleaner environment, environment stewardship, environmental concern in business.
The social dimension, which refers to the relationship between business and society leading to contribute a better society, integrate social concerns in their business operations, and consider their full impact on communities
The economic dimension, which refers to the socio-economic or financial aspects, including describing CSR in terms of a business operation leading to contribute to economic development, preserving the profitability and business operations.
The stakeholder dimension, which refers to stakeholders or stakeholder groups, leading to interaction with their shareholders, how organisations interact with their employees, suppliers, customers and communities, treating the stakeholders of the firm.
The voluntariness dimension, which refers to the actions not prescribed by law which can be based on ethical values, beyond legal obligations and voluntary.
Management is appointed on behalf of the shareholders and stakeholders, to protect and enhance the asset and to make legitimate efforts to increase overall value of the firm. Consequently, the only way for management to maintain its position over the long run is to be sensible to shareholders as well as the stakeholders. However, looking at what Qantas has been doing does not appear to be managing its social responsibility very well. Moreover, the failure of the company head not being able to work in the best interest of the shareholders clearly indicates that it does not have an effective corporate governance. Importantly, proper manag...

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...Alan should be able to adapt as a leader is having a collaborative mind and being able to manage relationships in a more productive and motivating way. Qantas recently has been in news for lots of negative news, may it be sacking employees or deducting frequent flyer points. They are in a verge of losing many of their loyal customers as they are feeling betrayed for their loyalty and most trusted brand.
Qantas was one the best known brands till it was owned by the government till mid 1990's. The government would act as an easy money if it would back Qantas for its wrong doings, and ultimately it is the Australian taxpaying people who are going to suffer acting as a problem solver. Incase, if the government agrees to lend some funds to the company and the company makes profits, it is the shareholders who are sharing the profit, not the taxpayers or the government.

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