Prospect Theory: The Weakness Of Prospect Theory

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WEAKNESS OF PROSPECT THEORY • Not Readily Expandable : The original paper outlining prospect theory by Kahneman and Tverski importantly noted that the theory was developed for one shot gambles and that any application to dynamic contextual situations must wait for further research on how people react to sequential gains or losses. It is to this research we turn to draw conclusions when applying prospect theory to dynamic situations. • Coding Process Fragility: The entire decision making process can be derailed at the coding process. At this point the process is highly susceptible to how problems are framed and presented and by the norms, habits and expectation of the decision maker. • Real World Anomalies : There are a number of empirical …show more content…

CONCLUSION Here is a summary of what we've covered: • Conventional finance is based on the theories which describe people for the most part behave logically and rationally. People started to question this point of view as there have been anomalies, which are events that conventional finance has a difficult time in explaining. • Three of the biggest contributors to the field are psychologists, Drs. Daniel Kahneman and Amos Tversky, and economist, Richard Thaler. • The concept of anchoring draws upon the tendency for us to attach or "anchor" our thoughts around a reference point despite the fact that it may not have any logical relevance to the decision at hand. • Mental accounting refers to the tendency for people to divide their money into separate accounts based on criteria like the source and intent for the money. Furthermore, the importance of the funds in each account also varies depending upon the money's source and

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