Proposal for Pine Valley Furniture Ecommerce Webstore
Now is the time to implement an Ecommerce webstore, and Eysie and Sehr
Management Information System Consultants are the people who can make
it happen. In an effort to maintain a competitive advantage Pine
Valley Furniture needs to implement an ecommerce webstore. Making
this transition and developing a webstore illustrates Pine Valley
Furniture's commitment to change with the times and will prevent the
loss of market share by competition. Trying to justify why Pine
Valley Furniture needs to develop a webstore is futile, the reality is
that developing a web-store for Pine Valley Furniture is a matter of
survival. This proposal is a guideline and a road map in making Pine
Valley Furniture a competitive webstore.
First off, we need to focus on what our business objectives are and
who our target audience is. As a corporation, our business objectives
are to increase revenues for the shareholders while expanding our
growth and lowering our costs. Market research has indicated that the
areas of Corporate Furniture, Home Office Furniture, and Student
Furniture have vast growth potential if properly managed on a
webstore. If we are to create a webstore based fundamentally on
pushing these three lines, we need to characterize what type of people
will be buying these items. Corporate Furniture has a broader
potentiality of selling in larger bulk quantities, while Student and
Corporate Furniture will focus more on customization and
personalization.
Now that we had identified what it is that we want to sell on our
webstore and who it is that we want to sell it to, we can now choose
what type of hardware and software we will need. In order for our
system to be operating at maximum efficiency, Eysie and Sehr
Management Information System Consultants recommend a three tiered
system because of existing system compatibilities. Tier one will
consist of a web server layer, this layer will handle incoming
internet requests, load balance requests, display html pages, route
web requests to application server, and assemble data from an
application server into web pages for clients. (George, 259)
The second tier is the application server layer, this layer will
authenticate users, process transactions, retrieve and send data to
web server, and retrieve and send data to existing appli...
... middle of paper ...
...dware is located off site, application is developed
professionally and managed off site, and thus provides excellent
emergency response. Some disadvantages of this option would be that
it is inflexible, difficult to integrate with existing systems, and
the resources are shared with other clients. (George, 258)
The second option is to enterprise a resource planning system. The
advantages of this would be stability and available documentation.
Disadvantages of this option would be that it requires internal
development, and would render documentation crucial during planning
and development. (George, 258)
The last thing that we need to address is how essential the commitment
to this transition is. If this is going to be a successful
transformation, the entire organization must exhibit unilateral
support from the CEO throughout the entire organization.
In conclusion, Eysie and Sehr Management Information System
Consultants are willing to implement this ecommerce system for Pine
Valley Furniture and are eager to do so as soon as possible.
Works Cited:
George, Hoffer, Valacich. Essentials of Systems Analysis and Design.
2nd edition, India. 2002 p. 149-258.
Target Corporation is among one of the largest retailers in US with its headquarter located in Minneapolis, Minnesota. The company is recognized within the top 500 most valuable brands as of 2012 as well as the top 25 retail brands in 2012 (Target Corporation SWOT Analysis, 2013). Target took birth on May1, 1962 as a “new idea in discount stores”. Gregg W. Steinhafel is the current chairman, president and CEO of Target (www.corporate.target.com). The company has a vast product offerings such as- household essentials, including pharmacy, beauty, personal care, baby care, cleaning, and paper products; hardlines comprising music, movies, books, computer software, sporting goods, and toys, as well as electronics that consist of video game hardware and software; apparel and accessories, such as apparel for women, men, boys, girls, toddlers, infants, and newborns, as well as intimate apparel, jewelry, accessories, and shoes. It also provides food and pet supplies, including dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, produce, and pet supplies; and home furnishings and décor, such as furniture, lighting, kitchenware, small appliances, home décor, bed and bath, home improvement, automotive, and seasonal merchandise comprising patio furniture and holiday décor (www.finance.yahoo.com). It has 1,921 stores with an approximated labor force of 361,000 fulltime and part-time employees. Target reported revenue for 2012 was $73,301 million with a 6.1% increase in total sales (www.investor.target.com). Targets global expansion limits to India and Canada for now with 37 distribution centers. It is also aggressively penetrating the online market via offering its products and services on the official website. (www....
As the growth and attractiveness of the e-commerce industry is at a constant rate, the threat of new competitors into the marketplace is very high. The simplicity and the low barriers of new entrants would be only $10.69 a year to insure that their website is running on the
The way business works is to attract people and have them encourage themselves to sell themselves to buy the company’s product. The more attractive the buyer is the more buy will be interested to buy the product. An attraction is the key to be sell a product. Of course, the seller must be competent in order to be success in business. The skills to be connected to the buyer and gently lure them to your product.
Bell, Jim, Emily Eidemiller, Erin Holm, Brian Morlock and Phil Trem. “Strengths and Weaknesses of Working as a Manager at Target.” Cluster Consulting & Placement [Website]. 11 Mar 2001. Accessed: 19 March 2003. http://oak.cats.ohiou.edu/~bm318699/esp/targetmemo.htm
The purpose of this essay is analyze the case of IKEA, which has involved in the HR management. Meanwhile, choose two topics to identify the IKEA current situation, including training and development and cross-cultural management. From those two points, give some forward suggestions on the IKEA HR management practice.
The Constitution or “the supreme law of the land”, as stated in article six in the constitution is very complex. It is complex not only in its actual text full of ambiguities and vagueness, but it becomes more complex when used in practice and interpreted. Constitutional interpretation is significant because it is what decides what the constitution actually means. Constitutional interpretation is a guide judges use to find the legal meaning of the constitution. The interpretation of the constitution and amendments can make a big impact on outcomes. In our government and Judiciary, we see commonly see originalism being used to interpret the constitution and amendments, but there
On a similar idea, the other element to consider is the element that allow all user to store their holdings within the website.
The shift to online shopping is where Target has seen some issues. At first, the retailer was shipping orders from their distribution centers that were already focused on processing the shipments for in-store inventories. This resulted in large amounts of stockouts and loss of some loyal customers. They soon found that an exclusive distribution center soley focused on orders made from Target.com was the right option in this growing market. As more and more customers make purchases online and the rise of mobile purchases, Target will soon need to build more advanced and more widespread distribution centers to keep these orders on
This is the first and most basic step in the purchase decision process. Marketers can effectively initiate consumers’ awareness of a need with the right advertising campaign. For instance, the concession advertising prior to the start of a feature movie is geared toward making movie goers aware that they” need” a drink and a snack. Information search is the process where consumers gather information on a pro... ... middle of paper ... ...
In order to sell a product, a company must transform a product and turn its use value into an exchange value. The company needs to make their product seem more valuable than it is actually
Target has been looking for ways to expand. Target’s value proposition is “Expect More. Pay Less.”. This has always been their proposition and it seems to work. Target seems to meet most of their consumer’s expectation and provide the best for them. Target is a competitive retail market to Wal-Mart and Costco mainly because they carry better brands than Wal-Mart. This strategy markets the brand from Wal-Mart. The market is competitive and one wrong move will haunt them. For example, Target’s 5% reward program off purchases at Target locations and on their online website builds million and there are new customers who have not shop yet at Target. Target expanded and builds more City stores and opened 125-135 stores in Canada and they are working slowly to expand to operate 200 or more stores over time. The one recent issue with credit card security has affected many of their sales. There was a...
Business models are possibly the most discussed and least understood facet of the web. Brokerage models, such as Priceline.com are market makers: they bring buyers and sellers together to facilitate transactions. Priceline.com leads the way to a unique new type of e-commerce known as a "demand collection system". Priceline.com is the world's first online buying service through which consumers name the price they're willing to pay. Leveraging the unique attributes of the Internet, Priceline.com finds sellers willing to meet buyers' needs and price.
Business strategy and model: Zappos.com had a differentiation strategy with which they had differentiated themselves from the rest of the market. They had use a unique corporate culture in their company which was one of the major competitive edges of the company. According to the CEO of the company, Tony Hsieh, that everything that they had done at Zappos such as their relationships with 1,200 to 1,500 brands, policies and website style could be copied, however, the only thing that no one could copy from them was their unique culture. Zappos had 10 unique core values as a basis of their company’s culture, employee performance and their overall operations. They were hiring and firing people on the basis of their abilities that whether they were living up to these core values or not.
So, it is important to make your business easily accessible through a website where you can put all the details about your business and the services and/or products you offer to your consumers.
It is important to give special attention in presenting the products and services the company plans to offer. Even at the planning stage, these should have been materialized