Professional Sports Core Competence

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This has been an eventful week. Some of the things that I did, lined up perfectly with my chosen competencies, others did not. I will focus only on the tasks that lined up with my chosen core competencies. This week I worked mostly with Kelly and Gina the sales managers of the Renaissance. I was also given my first assignments to work on by myself.
The week started off on Monday (8/31) when I reported to Gina’s office. She is a Sales Manager who is in charge of Corporate Group Sales and Professional Sports Group Sales. During my sit down with her we reviewed the group requirements for the groups to come to her instead of the Catering and Convention Sales Manager Tegan, as well as the type of groups she usually gets under the Professional Sports …show more content…

I love sports and was really excited to hear that the Renaissance has rates with Professional Sports Groups. Gina said that sadly due to the overall lack of meeting space (roughly 4,000 sq. ft) they cannot host the National Football League (NFL) teams who need a large amount of meeting space so that they can hold press conferences. That being said the Renaissance does have contracts with Major League Baseball (MLB) and is working on contracts with the National Hockey League (NHL). Gina said that the Sales Manager for the NHL liked the Renaissance, but she has just been too busy to make another site visit. She says that a big part of her job is trying to get people to come back and visit the hotel. The visit is extremely important because once they are on site, they are usually sold. Another key point that Gina made was that when dealing in the Professional Sports Industry it is all about who you know; without connections it is almost impossible to get into that specific market. I believe that this shadowing experience lines up with the Sales Management: Group Sales, competency. From this experience I learned that …show more content…

On Friday (9/4) I was given my first real assignment. The Sales team is creating their annual Marketing and Sales Plan which will be presented on 28th of this month. On this report they must create projections about their meeting/ group amounts and the expected revenue for these meetings/ groups. Before they make these projections, they must first go through and check to make sure that the numbers that they have in their systems match the numbers in their physical files for each group that is on the books. This is process is called file auditing. On Friday Kelly and Gina gave me the task of file auditing and I spent my whole day going through each group’s file. I was thankful for my experience in Corporate Meetings and in Global Meetings, because it taught me how to properly read hotel contracts. During my file audits I would sometimes have to read into the contracts to find out how much the rate in the contract was, and how many rooms/ room nights they were expecting to use. I would also at times need to read the contract to find the cause of the rate in the system being different from the rate listed in the contract; it was usually due to comped rooms being given to event managers and VIPs. It was really interesting to see how seasonality and the size of the

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