Executive Summary The Professional Golfers’ Association is a company with many years of expertise in its area. We are in charge of all major golf tournaments in the world. The PGA has been around since 1953, our team hasn’t changed a lot since then we have the same directors in the same areas. We are based in Los Angeles, California. And our mission is to give the world a better image of what golf is.
The PGA has been in charge of all major golf tournaments since its founding. Before the PGA existed most tournaments were organized by the golf clubs; and only club players would be able to play. What we did was to pick the hardest courses, and the best players to play them; giving the courses prestige, and ranking to the players. We can help
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MARKETING AND SALES STRATEGY
1.company's Message:
The PGA is a sports association, the largest one in the world whose mission is to help golf professionals, men and women to accomplish their teaching and growing in the game.Founded in 1916 PGA has had a big leadership in organizing and conducting premier spectator events and with a big philanthropic reach
2.Marketing vehicles:
PGA uses golf courses around the world as very important vehicles in its marketing strategies, and another very important vehicle is the PGA Tour ,being the top and most important group of golf tournaments and there are also other golf tours associated with the PGA that are also important. PGA has also found other strategies to reach the "Millennials " because they want to get them into the fairways and this means into the game.
3.Strategic
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We have sponsorships from all around the world but they were divided in different groups depending the tournament or division of the PGA.. PGA official partners are
Mercedes Benz : Mercedes is our official vehicle on the pga america mercedes has a 4 year deal for 140 million dollars and every car that players use as a transportation on tournaments is from them
Omega: Omega keeps pga time on most of the tournaments, we just renew our contract until 2022 they pay 160 million
Chase: Chae is one of our most important sponsors they are our bank we have a 10 year deal for 320 million dollars
Club Car: Club car is PGA official golf car we have a 8 year deal for 200
In the second year of business at Golf Challenge Corporation the company is struggling. The cost of their inventory is rising, and they are in grave danger of losing their bank loan (their prime source of financing) due to not meeting the required financial ratios agreed and set forth by the bank at the time the loan was given. The owner comes up with a solution, and figures that instead of using Last in-First out (LIFO) the company can use First in-First Out inventory cost system (FIFO) and meet their required financial ratios set forth by the bank. Ultimately, Golf Challenge Corporation should not submit documents to the bank using FIFO as opposed to their previous system LIFO in order to meet the bank requirements
To start off, Now, we come to the tee-box where we put our stretching and breathing into effect creating the positive mentality, followed by a few quick practice swings. You then tee-up the ball, making sure the ball is lined up with the center of the face of the club. Then, you line up your shot and swing away, sending the ball flying down the middle of the fairway, creating a sense of euphoria. Next, we approach our second shot, making sure to choose the correct club according to the distance from the green. Once again, you line up your shot and swing, letting the ball coast and land on the green, as close to the hole as you possibly could. Now, comes the trickiest part which is reading the green. You grab your putter, then step back and squat, all the time trying to visualize the ball path. You, determine then were you should line up your putt depending on the break which is in the ball path. You step up to the ball, line up your putt, and swing your arms like a clock pendulum. The ball sinks into the hole sending you into a jumping fit of excitement. Thus, neatly showing how you can successfully play a hole of
They manufacture and supply a diversity of products for sports like golf, softball, basketball, soccer, baseball, golf and much more.
6AM. A young man wakes up, showers, and eats breakfast. He then continues to his bedroom, embellishing himself in the simple yet characteristic mixture of white and khaki. He continues to his place of employment, breathing the soft scent of elm and grass. Within the caddie must lay the characteristics of a well-rounded, young adult, embodying the work ethic of those most inspiring before him. Charles “Chick” Evans, who once was a caddy and worldly renowned golfer, appreciates the fine young adults that have endured the morning wakeup call everyday in the summer. To whom that are applicable can ultimately be awarded the Chick Evans Caddie Scholarship. Named after Chick Evans himself because he dropped out of college in 1912 for lack of money, the scholarship is funded by donations from golfers and the proceeds of an annual professional tournament (Spears, 1995). Although Chick Evans has passed away many years ago, his legacy still lives on through the 825 scholars currently enrolled in 19 universities all across the United States. Chick Evans has made a profound have impact on the golf community and caddies looking for a way to pay for college.
But that is not to say that Callaway clubs are spurned by professionals. By the end of the 2000 professional tour, Callaway Golf ranked as the most-played manufacturer of drivers, fairway woods and irons on the world's five major professional tours combined.
Celebrities such as Bill Gates, Kenny G., Celine Dion, and Alice Cooper uses the latest technology of Callaway Golf. Even the pros such as, Annika Sorenstam, Charles Howell III, and Phil Mickelson use Callaway Golf as well! It had eventually become one of the biggest names on the tour.
Golf is the ultimate battle between man and nature. It is a beautiful sport in which dreams come true and hearts are broken. Man is challenged on every stroke by nature’s elements. Wind and rain are only a few of the conditions that affect this great game. Undulating hills, sand bunkers, thick rough, and even creeks and ponds come into play on most golf courses. These features are fierce at Augusta National Golf Course. Located along the fall line, the natural beauty of the region is the perfect complement to this championship golf course. Every spring when the flowers are in full bloom, Augusta plays host to The Masters Championship and is transformed into the Mecca of Golf.
CGC targeted "average golfers" defined as golfers that played a minimum of 10 rounds per year and generally had handicaps above 18. Moreover they purchased new equipment roughly every two-three years and purchased premium equipment to boost their performance. Other market segments included beginners, occasional, and experienced or avid golfers. Beginners and occasionally golfers played one-seven rounds per year and were not targeted because they were price-sensitive. Experienced golfers kept their equipment for extremely long periods of time and when they did purchase new equipment their purchase was based mostly on brand. Experienced golfers were also not targeted because they relied more on their skill then the performance of their equipment.
Ever since I was a little kid, golf has been there. Golf has been something in my life that I can always fall back on and use to get some anger out of just to clear my head. No matter what it was, golf has been my rock. There is nothing like waking up at the crack of dawn to get out under the sun to play a game you love.
The agency I chose to do is the Hillandale golf course, which is located in Durham North Carolina. The reason why I chose to do my project on Hillandale golf course because since the beginning of the semester I have been traveling over to the golf course twice a week for a class learning the rules and the way the game of golf is played. Hillandale golf course is named the “Granddaddy golf course of Durham/ Research Triangle golf”. Hillandale was donated to the Durham area back in 1911 through the philanthropic interests of long-time Durham resident John Sprunt Hill. Donald Ross and Perry Maxwell originally designed the course. Donald Ross had designed the first 9 holes and Perry Maxwell came up with the last 9 holes. Since 1960 over 1.7 million rounds of golf have been played that being an average of 45,000 yearly. This public golf course provides a challenge from each level of players in the game of golf. In 1960, the Hillandale Golf Course was moved to its current location in Durham and was redesigned by George Cobb, who is also the designer of the Surf Club in Myrtle Beach, S.C.
Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape the sport into what it has become today.
According to sports, golf become more popular in our society, many people are practice it and other play golf as a hobby. This research will be about golf and the negative affect that cause to society in past or even today. Golfing aims a lot of discrimination among women, it provided racism and the cost of this sport creates tension between social classes.
Charles Macdonald was an early founder of American golf. He recalled playing golf in the Chicago area as early as 1875. Another promoter of golf, a young man named Andrew Bell from Burlington, Iowa, was initially exposed to golf when he went to Scotland to attend the University of Edinburgh. Upon his return to the United States in 1883, he laid out four informal golf holes on the family farm and played a few rounds with his friends. In 1884 Colonel Hamilton Gillispie, a former Scotsman who went into the lumber business in Florida, was known to hit golf balls in a field that is now the main street of Sarasota (History of Golf 7). Also in 1884, the Oakhurst Golf Club was formed in North Carolina now famous for it’s first hole from the Club’s Homestead course, celebrated to...
Because of the evolution, golf looks much different than when it started. Because the sport of golf has changed, many people have been able to better their game and lower their handicap. Along with this, many more people have been introduced to the game which may be helping the sport be
...re chances of growth and development for the company which is clearly understood through the research done on the Ansoff’s matrix. P&G is much ahead of its competitors and has also won many honors in terms of offering quality and innovative products. The company’s products are also sold by wide variety of retailers around the world and also through many e stores that sells the product online. Finally the company has also got more expansion opportunities which is clearly understood through the Yips model of Internationalization. As the company continues to acquire international brands over the years and succeeds in offering quality and innovative based products to the people all over the world it tend to give a much better completion to its competitors and of course get a wider market share making its competitors give a tough time in the industry.