Proctor And Gamble Case Study

767 Words2 Pages

Proctor and Gamble (P&G) was formed by William Procter, a candle maker and James Gamble, a soap maker. William and James joined forces and created P&G, a Fortune 500 company in 1837. Proctor and Gamble’s headers are located in Cincinnati, Ohio. P&G manufactures a wide variety of consumer goods which include beauty products, household products, and health and wellness products. P&G has an extensive history of providing a value-driven and ethical workplace culture. Product globalization posed threatening issues to their success during the early nineteen-nineties. Company leadership determined that it was necessary to change the workplace product development model in order to remain highly competitive in the global market. P&G already had a reputation of treating employees fair, including being one of the first companies to introduce profit sharing, employee stock ownership, and proactive employee retention and preferred internal promotions. The company also had a reputation for being innovative in product research and development by utilizing the latest technologies and focusing on the consumer demands. However, the business was structured by brands and the information and technology associated with them were individually organized which created silos of information. The information wasn’t openly shared across brands because of a fostered internal competition between them as well as protecting information from competitors.
The new products at P&G were not meeting projected sales goals that were set. They had been focusing on incremental innovations with existing products and not innovative new products. Company leaders began to realize that maintaining current innovation/creation product goals were not going to be product...

... middle of paper ...

...g process. This risk-taking allowed creative opportunities to flourish and created an environment where innovation can flourish. The prospect for the employees to develop standards, guidelines, and priorities seemed to instill a greater confidence to move forward to create more abilities for solid research and development of quality products. This is a positive example how innovation, such as allowing for experimentation and creativity to develop from the bottom up in an organization can have a great impact on a company. It can be challenging as a manager to trust that all employees are focused and motivated to succeed in a cooperative environment, but the results can also be powerful. It can also be challenging to guide the creative process without attempting to lead, but if employees are motivated to work to their strengths, it can be a win-win situation for all.

Case Study Lawson Cosmetics
515 Words | 2 Pages
Based on the case, Lawson Cosmetics has an unresolved issue. They cannot decide on whether they should take the new branding initiative global, which is brought up by Gupta. Lawson is obviously a multinational company. In my opinion, they should develop major elements to market locally, and regionally and globally at the same time with a consistent brand image, but they need to adapt its brand to different markets by different ways carefully.
Read More
Altria Group, Inc.
1951 Words | 4 Pages
Constant innovationthis company's growth is driven by their constant innovation. Constant innovation is the key to their enterprises future. When they signed the tobacco settlement agreement in 1988 it fundamentally changed the way cigarettes are advertised, promoted, and sold in the US. This impacts every aspect of Philip Morris USA's marketing practices. While they are complying with this agreement they are also being responsible by marketing to adult smokers. They also have policies and practices in place to address all issues with their primary stakeholders along with their secondary stakeholders such as the general public, public health communities, parents, community leaders, decision makers, and the government (Altria, 2008).
Read More
Clorox Portfolio Analysis: Marketing Strategy
946 Words | 2 Pages
The Procter and Gamble Company. (2013, November 17). Company Strategy. Retrieved March 22, 2014, from http://www.pginvestor.com: http://www.pginvestor.com/GenPage.aspx?IID=4004124&GKP=208821
Read More
Proctor and Gamble
1428 Words | 3 Pages
P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.
Read More
Executive Summary of Proctor and Gamble
4495 Words | 9 Pages
Proctor & Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the least amount of the product, but still getting the job done while at same time consisting of a strong durability. Never before has such attributes of durability and effectiveness been used in a toilet paper brand, therefore P&G hopes to establish Bounty Toilet Paper as a leader in the industry.
Read More
Pfizer Analysis
1399 Words | 3 Pages
McTigue Pierce, L. (2005, July). Pfizer: Growth amid adversity. Food & Drug Packaging, 69, p. 60.
Read More
Rite Aid Corporation Case Study
1096 Words | 3 Pages
Rite Aid Corporation which ranks as the third largest retail drugstore chain in the United states, control about 2,380 drugstores in 28 states across professionals pharmacy service, a full selection of health and personal care products, an assortment of general products in the nation and in the District of Columbia ( Rite Aid, 2007 ). Rite Aid has a great management team to help them with their success their team includes Chairman, President and Chief Executive Officer, Special Advisor, Corporate Strategy ,Chief Operating Officer ,Chief Administrative Officer ,Executive Vice President – Pharmacy, Executive Vice President, Store Operations ,Executive Vice President and General Counsel( Rite Aid, 2007). Differentiate between management and leadership is very different for example, response to its huge losses, Rite Aid has said it expects to spend more than $94 million to reassess and restate its financial results for 1998 and 1999( ). Furthermore, that includes rerunning mainframe-based accounting systems and paying IT people overtime to work with internal and external accountants and auditors during the process. Still, Rite Aid does not plan to replace its combination homegrown Computer Corp. accounting system
Read More
Summary Of Procter & Gamble
1531 Words | 4 Pages
In 1837, James Gamble and William Procter, formerly of the UK, started a family-run soap and candle company after they married sisters. The company they formed so long ago grew to be an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G.Its headquarters is located in Downtown Cincinnati, Ohio. Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care. Currently, P&G has 47 brands in its portfolio, 23 of which are worth a billion dollars and more and 14 which are worth about half a billion to a billion. Its slogan “Touching lives, improving life.” is a
Read More
Ceo A.G. Lafley And Procter And Gamble - Effective Leadership
1635 Words | 4 Pages
Once America’s most innovative consumer products company, Procter and Gamble (P&G) started by selling soaps and candles in a small Cincinnati storefront in 1837 (Procter and Gamble, 2008). After a hundred and seventy-one years P&G has grown to over one hundred household brands in over eighty countries (Markels 2006). Their products range from air fresheners to prescription drugs. However, as P&G headed into the twenty-first century they announced that they would not be meeting their 1st quarter earnings forecast [Lafley, 2003]. Revenue margins were dropping and P&G was quickly losing market share to Kimberly Clark and Johnson & Johnson. After missed earnings P&G’s stock price fell from $59.18 to $26.50 between January 2000 and March 2000 (PG). Upset, the board of directors pressured then CEO Durk Jager to resign after a lack luster attempt at turning P&G around and replaced him A.G Lafley, an unproven CEO, whom analysts felt lacked the experience to give P&G a much needed clean up (Lafley, 2003).
Read More
The Pros And Cons Of Procter & Gamble
1134 Words | 3 Pages
Procter & Gamble are responsible for producing a good percentage of the world’s best-known brands of household needs, health care, personal care, and baby care. Consisting of 25 brands, each an annual revenue of $1 billion, and an additional 15 brands that pull in $500 million annually, Procter & Gamble overall makes $84 billion each year through both brick-and-mortar stores and online stores in 180 nations. As Procter & Gamble’s products are virtually all convenience-related, distribution market coverage is widely used by the firm. Their products are carried amongst supermarkets, drug stores, and other similar franchises. Because of limited space on store shelves, not all products can be available at the same time. As a result, Procter & Gamble’s products compete for space not just with other rival firm brands but also the store brands themselves. Ways that Procter & Gamble rectified this issue is (as an example) making a distribution agreement(s) with companies
Read More
P & G Case Analysis
784 Words | 2 Pages
P&G’s purpose is to provide branded products and services of superior quality and value that improve the lives of the world’s consumers. P&G values their employees through leadership, ownership, integrity, passion for winning, and trust. P&G entices and recruits best people in the world, builds their organization by promoting and rewarding from within, and believes that their employees will always be the most important asset. P&G has many principles such as (1) showing respect to all individuals, (2) valuing differences, (3) inspiring and enabling employees to achieve high expectations, standards, and challenging goals, (4) valuing personal mastery, (5) believing that all individuals can and want to contribute to their fullest potential, (6)
Read More
Case Study Of Pepsico
1986 Words | 4 Pages
In 2011 PepsiCo announced the launch of their Social Vending System. This system featured a full touch interactive screen. A consumer can select a beverage and enter the reciepent's name, mobile number, and personalized message and gift it with a video. PepsiCo uses technology to their advantage for global implementation.The company uses media sites in multiple was as advertisement and marketing tools.
Read More
Creative Work Environment Essay
1018 Words | 3 Pages
Innovation has become a critical element for a business to be successful. More emphasis is placed on creativity as it is the core that drives innovation within a company. Businesses must provide a conducive work environment to produce and grow a creativity amongst its employees. We will discuss the five critical component to a creative work environment which include challenging work, organization encouragement, supervisor encouragement, work group encouragement, lack of organization impediments and freedom.
Read More
Case Study Analysis: BlackBerry
2292 Words | 5 Pages
McShane, Steven, and Mary Ann Von Glinow. Chapter 8: Decision Making and Creativity. PRIMIS MNO 6202: Managing Organizations. 2004. The 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' Reprint of the book.
Read More
Proctor & Gamble in Singapore
1646 Words | 4 Pages
Relationships have been in place with two main groups in Singapore long before Proctor and Gamble ever decided to build a plant. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering are the two main groups they have been involved with. Since Proctor and Gamble built these relationships before building a plant in Singapore they have thus established a strategic alliance with Singapore. The Economic Development Board and A*Star’s Institute for Materials Research and Engineering have come together with Proctor and Gamble to share resources and complete a project. Proctor and Gamble benefit from setting up a strategic alliance with A*Star by getting the privilege of looking at IMRE’s innovative research (Moneycontrol.com, 2008). In return for this preferential treatment, P&G shares its new innovations with A*Star’s IMRE (Moneycontrol.com, 2008).
Read More

Open Document

Wait a second!

Proctor And Gamble Case Study

Case Study Lawson Cosmetics

Altria Group, Inc.

Clorox Portfolio Analysis: Marketing Strategy