Premediation Of Mediation

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Maxwell Groth International Studies PREQUEL TO THE SEQUEL Analysis on forms of mediation in the 21st century Media has had an ever increasing role in society for almost a century now; from the introduction of the radio to modern day technologies such as smartphones and tablets that can deliver news—both visually and audibly—instantaneously. The audience is no longer limited to accessing the latest information by being in an area where the signal can be reached, for the worldwide web has made it possible for anyone in the universe to access material from all corners of the earth with nothing more than an internet connection, or merely being in a location that has a television screen. Being a part of mainstream society currently leaves one exposed to all forms of media—even without wanting to come across it—that can be processed and shared to a wide audience in a matter of seconds; whether accurate, incorrect or misleading. Language is already a streamlined interpretation of an occurrence, and with modern day media technologies; the truth is left vulnerable to manipulation that can be transmitted to a global audience. This report will focus on mediality, a term Richard Grusin describes as techniques in which media uses to govern populations by modulating collective effect. In order to analyze mediality; phenomena such as premediation, hypermediation, and the relationships between the two will be examined to better understand how these concepts are executed to change our response and perspectives. Examples of recent events will be discussed; including the terrorist attacks of September 11th 2001, the offensive on the same day eleven years later in Benghazi Libya, the Boston Bombing, as well as the potential of catastrophes ... ... middle of paper ... ...ear too much weight on the words of the media, while still treating it as though it is part of a virtual world separate from our own; causing them to ignore the repercussions that are all too real. WORKS CITED *Richard Grusin quotes and viewpoints from interview with Geoff Cox as well as his “Introduction” to Premediation *Brian Massumi quotes and viewpoints from video on the Guardian http://www.theguardian.com/commentisfree/video/2011/sep/02/brian-massumi-bush-era-video *NBC Nightly News report from: http://worldnews.nbcnews.com/_news/2012/09/20/13990720-white-house-libya-consulate-siege-that-killed-four-was-terrorist-attack?lite *CNN news report from: http://www.youtube.com/watch?v=GS_93kQRpqk *Dark Side of the Moon Statistic from: Unterberger, Richie. Pink Floyd Biography, allmusic.com, Accessed 4 May 2014 *Nietzsche quote found in class notes Works Cited

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