Pot Surgeon Ad Analysis Essay

893 Words2 Pages
bulb-icon

Recommended: An essay on deception

Partnership for a Drug-Free America’s “Pot Surgeon” advertisement video depicts a nightmarish scene. “Pot Surgeon” uses a slightly unrealistic scenario and uses people of authority or high respect to make a point. The advertisement uses various lighting, coloring, and sound elements to manipulate the audience response. The use of such techniques is in an attempt to cause the audience unease. “Pot Surgeon” uses strong emotional appeals to raise varying levels of fear and distress in its audience in order to motivate him/her to reconsider any positive views towards the use of marijuana. The advertisement “Pot Surgeon” uses a specific type of soundtrack as one of the ways to invoke fear and apprehension in the viewer to change any positive …show more content…

“Pot Surgeon’s” general coloring in the advertisement is variations of black and white and some blue and green which are all cool colors, used to cause depression, discontent, or unease. The colors used in “Pot Surgeon” are all neutral colors used to create tension in the scene. In addition to creating a disconcerting atmosphere with the color scheme, the use of cool colors also add to the hazy appearance which intensifies the idea that the room is filled with marijuana smoke. “Pot Surgeon” uses these coloring techniques to manipulate the viewer into believing that the scene is worse than it may actually be. Therefore the advertisement is attempting to cause the viewer to look at marijuana in a negative way in order to change any possible positive views on the …show more content…

The advertisement uses low lighting in the hopes of creating tension and discomfort in the viewer. The camera switches points of view from the surgeon to the view of a young boy at different points of the video, giving the viewer a feel for both sides of the situation. The switching camera angles allow the viewer to visually experience what the young boy is seeing in the hopes of causing feelings of sympathy and/or empathy in the viewer. Likewise, the angles allow the viewer to see the terrified face of the young boy from the surgeon’s point of view. The camera angles allow the viewer to experience the young boy’s terror and the surgeon’s impaired focus hopefully any happy viewpoints on the use of

Show More
Related

  • Short And Long Term Effects Of Marijuana Upon The Brain

    2046 Words  | 5 Pages

    Although most public information on drugs is funded by anti-drug organizations, hopefully we will still learn the true facts about marijuana. The brain is the most complicated part of the human body. I will begin by explaining certain parts and their functions. In doing this I hope to give a better understanding of our brain while implicating the possibilities of chemical induced complications “The brain with its 15 billion neurons and nerve cells operates using chemical and electrical messages” (Swanson, 1975).1 This is how we perceive our senses. Differences in the way our brain translates these messages can impair perception.

    Read More

  • Moral Panic Caused by The Film Reefer Madness

    325 Words  | 1 Pages

    Reefer Madness is a movie that was made to draw the public's attention toward marijuana, the specific groups that were at risk, and the consequences that were directly related to using the drug. The purpose of this 1930's film was to create a public fear for the well being of society. Knowing that this movie was made decades ago, it is clear to see that the movie exaggerated both the amount of terrifying behavior and the number of people involved in order to emphasize its detriments.

    Read More

  • Rhetorical Analysis Of Apple Music

    830 Words  | 2 Pages

    The specific emotions that are exemplified in this advertisement from music are determination, focus, sympathy, and contentment. In the first three scenes there are two people running and another is doing sit ups. They each are showing determination to get through the exercise without renouncing. The next segment involves a boy on a school bus. He illustrates focus no matter the occurrences proceeding. Following, is a girl on the train dancing, showing pleasure; then, there is guy waiting for a ride, illustrating delight. Upcoming, is a party scene where all people is showing enjoyment and further is about girl crying, constructing the audience to feel sympathetic. Succeeding, is people dancing on the subway modelling contentedness, proceeding with men having their jobs at focal point. Towards the end, there are scenes involving motorcyclists, a boxer, kids at a park, a pilot, bus driver, and people having a joy ride and carrying out the emotions listed above. Because of the song playing throughout the advertisement, various emotional responses were created; it also gave conflicting meanings to each individual person because of contrastive experiences each person has had. The additional use of logos promotes consumers to invest in

    Read More

  • Abilify Ad Analysis

    1643 Words  | 4 Pages

    The ad not show his women just going to the grocery store or just lugging around in the house. This women had responsibilities to fulfilled while struggling with depression, she had family to take care of. In the center of each scene there is her “friend” the “magic” pill who is not so magic, and the alphabet letter “A” for Abilify. These too are with her everyday all day , being impressed so much as are clearly being highlighted like her heart and lungs... she can't live without them.When the woman is talking with her doctor is “ah-ha” moment, a sense of relieved that she finally has a solution to end her problems. Throughout the video one of the more scenes as far as the transformation is heavily seen. You see a struggled women life at first is in complete turmoil. As someone watching the ad you can distributedly see the change in mood thoughts and behavior of this woman. The color of her clothes while just on the antidepressant are dull colors such as purple and orange,“The terms most frequently associated with depression are “blue” “low” “sad” “ ”guilty” “hopeless”, “worth-less” “irritable” and “depressed”.. Her mood changes the color of the shift change from dull to bright colors then the next scene takes you to her work place with the same miserable attitude she is sitting alone, isolated herself at the

    Read More

  • Medical Marijuana Rhetorical Analysis Essay

    811 Words  | 2 Pages

    With marijuana is becoming legal in some states for medical reasons, other states are still questioning how marijuana can be beneficial and even a problem. In “The Truth about Medical Marijuana” by Carrie Shortsleeve, published in 2013 on the website Men’s Health, Shortsleeve describes how tetrahydrocannabinol or THC, found in marijuana, can be used for medical benefits. In the passage, she explains how the immune system and brain are affected by THC especially if the substance is high in dosage. When Dr. Mahmoud ElSohly, Ph.D., “the director of the University of Mississippi’s Marijuana Project,” injured his back, he begins to research what benefits marijuana has when using the drug as medicine, and Shortsleeve shares this with people who maybe considering medical marijuana. Shortsleeve uses statistics, in depth research, and real- life situations to show how some people trust marijuana as medicine; even though, some of these people were once against medical marijuana.

    Read More

  • The Anti-Marijuana Advertising Campaign

    2023 Words  | 5 Pages

    For nearly one hundred and fifty years marijuana has been illegal in the United States of America. Though marijuana naturally grew in all of our fifty states, it was outlawed due the superior strength and durability of hemp rope. This threatened to replace cotton rope, which would cost wealthy cotton owners a lot of money. To this day marijuana is still outlawed in the U.S., however rope has nothing to do with it. Once slavery and the “cotton boom” were over hemp made a little bit of a comeback in a smoking form. Then, in the early 1940’s the government began releasing anti-marijuana propaganda. In the 1960’s when marijuana became popular amongst pop-culture, a movie by the name of “Reefer Madness” was released depicting marijuana users as fiends and criminals who’s normal everyday lives fell apart, and spun out of control due to the addiction to the drug. Even in the present day organizations, as well as the government, continue to try and sway people from using the substance by portraying users as irresponsible idiots. Some examples of behaviors portrayed in the commercials are: accidental shootings, running over a little girl on a bike, molesting a passed out girl, supporting terror, and impregnating/becoming impregnated. I feel that these advertisements are ridiculously tasteless and misleading. Through personal experience, surveys, an interview, and a case study I intend to prove that marijuana users do not behave in the fashion that the anti-marijuana campaign ads would suggest, and furthermore, I expect to find that the ads so grossly misrepresent the common user, even those who do not use disagree with the negative portrayals. I also challenge you to think about the suggested situations and behaviors from the commercials, I feel that you’ll see every situation and behavior in the advertisements is much more feasible to a person under the influence of alcohol than under the influence of marijuana.

    Read More

  • Robert Scholes on Video Texts - Comparison

    2393 Words  | 5 Pages

    Scholes analysis of this video text references his tools of “power and pleasure” (Scholes, p. 619) many times. Throughout the commercial visual effects are placed in order to capture the audience as we are offered an “enhancement of our vision” (Scholes, p. 619) by them, according to Scholes. A key feature of the commercial, the slow motion v...

    Read More

  • Analysis Of Why I Changed My Mind On Weed By Dr. Sanjay Gupta

    1299 Words  | 3 Pages

    The legalization of marijuana has become a hot-button issue in the last several years with fifty-eight percent of Americans wanting the drug to be legalized, surging ten percentage points since 2012. (Swift, 2013) Due to the recent burst that the cannabis industry has experienced, there have been many genres written on the topic but two of the best genres that reach an audience and give them useful information is an internet article written by Dr. Sanjay Gupta titled "Why I Changed my Mind on Weed" and a video documentary made by comedian Doug Benson titled "Super High Me.” Dr. Gupta wrote the article for CNN.com admitting that he was wrong about cannabis in the past and now finds it a helpful and useful drug. Doug Benson filmed this documentary

    Read More

  • Use of Pathos in an Ad Commercial

    737 Words  | 2 Pages

    Then the viewer understands that this advertisement is about marijuana. In this advertisement, Pathos, which is used for emotional appeal, is embedded efficiently. Also, it is the best choice for this anti-drug ad and more suitable than ethos or logos because appealing to a person’s character or logic does not work so much for the marijuana addicts. That is why this image successfully persuades people to disregard the risks of marijuana. First, the ad tells the story of an accident that was caused by a person who smoked weed.

    Read More

  • Romeo And Juliet Music Analysis

    1706 Words  | 4 Pages

    The trailer released for the film followed suit, flashing images of violence, guns, and heart-throb Leonardo DeCaprio, in order to grab the attention of the audience. In most cases, people do not realize that behind these scenes lies subliminally transmitted emotion. Through the instrumentation that guides the trailer, the audience’s perceptions of the juxtaposed images are altered. By changing this music, one can change the tone of the entire trailer.

    Read More

  • Analysis Of The Use Of Lighting In The Godfather

    961 Words  | 2 Pages

    generate moods, and have great psychological affect. This is just as true for the very first series of shots for the film, and perhaps more important since these first shots will give the audience the initial feeling of the film, and set a tone for the picture. The first shot is highly dramatic in its lighting method, and the audience is drawn in immediately to one single detail. A man begins revealing the details of a tragic incident that befell his daughter. We don’t see who he is talking to. There is a spotlight directly above the man, and this is pretty much 95% of the light used. This really lights up the top of his head, which is bald, but there is no hot spot or reflective element which is good because reflection here would be aesthetically displeasing. The lighting causes dark areas under the man’s eyes, which emphasize the passion and eventually the hatred of what he is talking about. The scene is lit so that the background is completely black, so that the only thing we can see is the man. Even though this is logically unrealistic, the stylistic decision to light in this manner is warranted, since this or any other good film draws heavily upon our expectations and imagination to convey a message or meaning. We as audience accept the unrealistic elements, if they assist in making the story ...

    Read More

  • Analysis Of Drunk Driving Ads

    1005 Words  | 3 Pages

    The reason behind my thinking of the ad with the victim as the main point is that the image is right in your face the second that you see the ad. You see a person missing half of their face

    Read More

  • The Use of Sound in Coppola’s The Conversation

    2672 Words  | 6 Pages

    As an audience we are manipulated from the moment a film begins. In this essay I wish to explore how The Conversation’s use of sound design has directly controlled our perceptions and emotional responses as well as how it can change the meaning of the image. I would also like to discover how the soundtrack guides the audience’s attention with the use of diegetic and nondiegetic sounds.

    Read More

  • Cannabis-Selling Advertising

    727 Words  | 2 Pages

    Every business needs effective marketing and advertising. It’s an important part of getting your company noticed, as well as showing your creative side when introducing new products and promotions. However, normal advertising and marketing habits hit a snag when you work in the cannabis industry. The status of marijuana is always fluctuating.

    Read More

  • Analysis Of He Has His Mother's Eyes

    706 Words  | 2 Pages

    The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we

    Read More

More about Pot Surgeon Ad Analysis Essay

Open Document