Postmodern Methodology is Hypocrisy
“What is striking is precisely the degree of consensus in postmodernist discourse that there is no longer any possibility of consensus, the authoritative announcements of the disappearance of final authority and the promotion and recirculation of a total and comprehensive narrative of a cultural condition in which totality in no longer thinkable.” So there is a consensus that there is no consensus, an authority saying there is no final authority and a totalizing narrative that totality no longer exists. These three ideas could lead one to believe that postmodernism is hypocrisy. In a way, it has to be hypocritical. If a definition of postmodernism is the erosion of the six pillars of modernity but those six pillars still exist regardless of postmodernism that how does postmodernism exist? Postmodernism seems to have two completely separate trains of thought. The first train of thought is the idea of paralogy and disrupting the hegemony . The second train of thought is the idea of commodification. The two seem to have nothing to do with each other. On one hand, one could think that postmodernism is a good thing because it frees people’s thought processes. Postmodernism is the destruction of hegemony, opening up plurality, diversity, and heterogeneity. On the other hand, it commodifies culture and feeds into capitalism…though back over in the first hand it seems to be against capitalism because capitalism is hegemony. Why does postmodern thought try to disrupt the modern capitalist hegemony that it is also feeding into? Postmodernists can claim to argue against everything modern, but where does that actually get them? They use the claim that there are no patterns or archetypes as a paradigm for postmodernism, therefore defeating the purpose.
Postmodernism seems to be a push for Lyotard’s idea of paralogy. We’ll define paralogy as “faulty or deliberately contradictory reasoning, designed to shift and transform the structures of reason itself.” It seems that postmodernists are argumentative to modernists in hopes of changing reality and power structures, but appear to create a new just as static reality and power structure in their places. This new reality becomes hegemony, becomes modern. So do postmodernists need to evolve to stay ahead of the ever-changing modernism that they help create? Is the purpose of postmodernism only to engage modernism in some sort of power struggle? This is, of course, only my own speculation.
Culture is Commodified
After an arduous analysis of the reading, class notes and discussions, the author of this paper has come up with the following summary: All the forces of media and cultural production are interrelated.
From this week's reading assignments, I gathered quite a bit of knowledge in the postmodernist features. In retrospect, I was a bit confused on all the features and point of views with postmodernism vs. postmodernist. The two readings being of Barthelme's "The School" and "The Lady With Dog", by Chekhov. These two works were odd and similar. I identified a feature that I thought would work best for "The School", "There is no such thing as truth." I chose this feature because after all the death these students encountered, in the end the teacher had no real conclusion on where all the deceased had gone. The students feared this conclusion and came up with various "alternate endings" for those that had passed.
Postmodernism can be defined as a rejection of the idea that there are certain unequivocal truths or grand narratives (such as capitalism, faith or science) and as a belief that there are multiple ways of understanding anything, whether it be it culture, philosophy, art, literature, films, etc, or even television... Television reflects the mass-produced society we live in and certain shows exhibit many of the archetypes of postmodernism that have become prevalent in other art forms. Postmodernism can be useful for understanding contemporary television it can help us to relate to the ever-changing world we live in. Television shows like ABC’s Lost (ABC, 2004-2010) dabble in matters of intertextuality, questioning of grand narratives and, amongst others, a manipulation of time through use of flashbacks, flash-forwards and, uniquely to Lost, the flash-sideways.
To understand post-modernism we must first understand modernism. Modernism is the philosophy that began with the Enlightenment. The Enlightenment was an era when science and art flourished. European society used the Enlightenment to object to the oppression of the church. This era emphasized only those things that are observable or measurable (Smith, 1995). The scientific method developed at this time became the standard to which everything is measured. Modernism, although moving away from the confinements of religion, was limiting in its own way.
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. The political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century. Though, advocates such as John Fiske, argue that popular culture is actually the creation of the populous itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretive power of the people, Fiske believes that the audience is able to break all the indented meanings within a media message. He also believes- by giving new meanings to that specific message they can oppose the power block that is trying to impose its ideology to the public. Consequently, this anarchistic activity of the audience creates the popular culture as a defence mechanism. Even when we accept Fiske’s ideas, we can not disregard the manipulative power of the media and its effects on cultural and social life.
The article Hop on Pop (2002) explains how culture is influenced especially by the tactics of mass media and popular culture. This aspect is one that Walt Disney and his company used and did so very well. This article opened me up to think about how the media is trying to influence
Postmodernism movement started in the 1960’s, carrying on until present. James Morley defined the postmodernism movement as “a rejection of the sovereign autonomous individual with an emphasis upon anarchic collective anonymous experience.” In other words, postmodernism rejects what has been established and makes emphasis on combined revolutionary experiences. Postmodernism can be said it is the "derivate" of modernism; it follows most of the same ideas than modernism but resist the very idea of boundaries. According to our lecture notes “Dominant culture uses perception against others to maintain authority.”
Lyotard, J.F. 1984. The Postmodern Condition: A Report on Knowledge. Translated by G. Benningston and B. Massumi. Minneapolis: University of Minnesota Press.
Postmodernism first appeared around the 1980’s, following a hectic and messy period of time. The postmodernist theory that defines a new era describing the world as society is fragmenting, while authority is de-centering, and real truth does not exist; there are only representations of it. Believers of the postmodernist theory, believe that postmodernism is a mixture of present, past, and future, more specifically, the cultural and spatial elements of these different times (Lemert, 2010). The postmodern age is considered the information age, or even, the technological age. Both of these are evident through the changes that have occurred within the typical marriage and family. One of the main emphases of postmodernism is that no real truth exists, demonstrating the grand narrative. The grand narrative states that the “truth” is invented for the sole purpose of selling things. This is clearly shown, in a different manner, in marriages and families in today’s society. No real truth being in existence creates change in the typical marriage and family.
Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term “media” refers to the many ways of physically forming meanings as well and carrying them. The term “media studies” on the other hand, means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000).
Postmodernism attempts to call into question or challenge the notion of a single absolute unified master narrative without simply replacing it with another. It is a paradoxical, recursive, and problematic method of critique.
Global cultural imperialism is defined by Dunch (2002) is the economic and cultural hegemony of developed countries, which dictates the path of socio-economic progress, delineates cultural values, standards for civilization and cultural set up across the globe. Media basically refers to all the collective prime means of mass communication namely the internet, print, television and radio as according to Jenkins (2006). Due to technological advancement mass media has been able to extend its reach worldwide. According to Dyson (2011) media globalisation can be attributed to continuous developments in co...
Postmodernism is an intellectual movement that promotes itself as the 'antithesis' of modernism, resulting from the intensification, radicalization, or transformation of the processes of modernity. (Barfield, 368) The term was introduced in the late 1940's, however, the turn towards, if not the origin of postmodernism in anthropology, can be traced to a single publication: Writing Culture (1986). It consisted of contributions from nine scholars, edited by Clifford and Marcus, and attempted to sketch out the basic premise of the postmodern perspective. (Harris, 153) Anthropologist are forced to contend with the changes created by postmodernism in a variety of ways, beginning with the challenge to anthropological authority. It is felt by many that it is incredibly arrogant for anthropologists to assume that they have both the capacity and mandate to dissect, interpret and describe the lives of people in other cultures, given the power and wealth imbalance of the colonial past, leaving the 'other' unable to speak for him/herself. This argument finds itself in the whole 'West vs.
Postmodernism is a style of art that first became popular in the late 20th century. When seeing the word postmodernism, it might have to do with any one medium of art-- literature, philosophy, history, economics, architecture, fiction, and literary criticism. Lyotard, a founder of postmodernism in philosophy, is quoted as saying, “Simplifying to the extreme, I define the postmodern as incredulity toward metanarratives.” By saying this, Lyotard simply meant that, as a postmodernist, he was against the ways of thinking of modernists and wanted to see something new philosophically and artistically. Postmodernity demonstrates a departure from the art style modernism.
Jameson's analysis of postmodernism (you will find a synopsis below) synthesizes two articles: his original "Postmodernism and Consumer Society" (1983) and "Postmodernism: The Cultural Logic of late Capitalism" (1984), the same title as his monumental book on the topic. In these works, Jameson expands his analysis to include popular culture, architecture, theory, and other texts, and thus can be seen as part of a movement toward cultural studies as a replacement for canonical literary studies. In the version included here, Jameson links current intellectual, social, and spatial disorientation to the technological reinvigoration of capitalism and globalization. He considers present arrangements with critical rationality and calls for a demystifying political aesthetic of "cognitive mapping" (Gray and McGuigan, 1997, pp. 176-77).
Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.