Positive Attract Negatives

511 Words2 Pages
bulb-icon

Recommended: Impact of marketing

Positives attract negatives, I am not talking about magnets, I am talking about every issue or event that has occurred in this world. If you try to look at the bright side or have a glass half full kind of perspective there will always be someone with a glass half empty perspective that will find the negative in anything, especially if it is posted online. That is exactly what happened when Pepsi released their ad with Kendall Jenner which was meant to promote unity and peace, but instead caused an uproar about the Black Lives Matter protest. Additionally, Pepsi states that they meant to project global peace, unity and understanding through their ad, although it was not perceived this way. It ended with the removal of the ad the day after it was released and an apology online from Pepsi to not only Kendall Jenner but to Bernice King, whose father fought so hard for equality and to those whom it may have offended. The two minute and …show more content…

According to Alexander Smith from NBC News, Pepsi stated, “ [they] were trying to project a global message of unity, peace and understanding.” Pepsi missed their mark with the ad and instead caused mayhem in the internet realm. They did not initially intend to make light of any serious issue such as the fight between African Americans and police officers or the Black Lives Matter movement, however that is how some may have interpreted it. News reporter Angela Watercutter from Wired mentioned Pepsi’s ‘Live for Now Moments Anthem’ and “its [overall] gist is to unite and [have people] ‘join the conversation’.” Most of the disagreement the ad had caused came from appropriated images from Black Lives Matter protest incorporated into the ad. For example, there are scenes in the ad that appear fairly similar to the images of the

Show More
Related

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.

    Read More

  • Budweiser Rhetorical Analysis Essay

    691 Words  | 2 Pages

    Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking

    Read More

  • Analysis Of The Bossy Boot

    792 Words  | 2 Pages

    This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone

    Read More

  • Compare And Contrast Gatorade And Powerade

    1173 Words  | 3 Pages

    All companies are trying to do the same thing: make money. One of the main ways they do that is actually by spending billions of dollars on advertisement. Though it may seem like a large sum to pay, it is the most effective method to sell their product. Two of many companies that do this are Gatorade and Powerade, sports drink products. Gatorade’s ad, “Sweat It to Get It: Running Man”, was uploaded to YouTube on August 18th and is aimed at high school or college students with the purpose of getting them to buy their product with a sub-purpose of getting people to work out more. It plays often before YouTube videos. Powerade’s as, “Rose from Concrete”, was uploaded to YouTube on February 26th and is aimed more at high school athletes in particular

    Read More

  • NAACP Racist Advertising Protest Summary

    746 Words  | 2 Pages

    In the past, advertising was extremely racist and was almost accepted as the norm by the majority of Americans. Ads promoting everything from household cleaning products to breakfast cereal were laced with negative overtones that were targeted at the African American community. Although some ads were sneakily provocative, others were almost astonishingly shameless having the audacity to not only deface the image of the black man and women but also named their product after the very word that has tormented African Americans for generations.

    Read More

  • Interracial Family Essay

    1001 Words  | 3 Pages

    The United States has become more progressive with accepting the differences between people, there still are many who disapprove of non-traditional relationships. A percentage of commentators were outraged that Cheerios depicted this interracial family. It is sad to see but, because interracial relationships were only more widely accepted 20 to 30 years ago there is going to be some type of backlash. YouTube and other websites that published/acknowledged the ad received all of these comments online because people had the free will to describe such hatred. Commenting online gave these people the ability to speak their mind without revealing who they were and what they looked like. If the commenters had the ability to speak straight to the creator only a select few would be able to freely speak their

    Read More

  • Cultural and Diversity Advertisement

    909 Words  | 2 Pages

    There are many different nations in which their citizens have their own language and way of living life but the United States of America is unique because of its diversity of citizens. And for this reason America is called a “melting pot” because it has a variety of citizens who are of different ethnicity and they each have their own culture and languages, and all these people are living in a single united nation. Coca-Cola has created an advertisement that opens with first paragraph of the song “America the Beautiful” being sung in English. This part of the song goes on to be sung in seven different languages throughout the advertisement and it shows a variety of people that represent the citizens of America. Coca-Cola’s advertisement shows the diversity of Americans that have different ethnicity, cultures, and religions and how all are being connected and unified through Coca-Cola to exemplify the beauty of America.

    Read More

  • The Importance Of Cheerio Adisements

    808 Words  | 2 Pages

    Cereal is something everyone eats. A quick and easy breakfast that all can enjoy, but what about when it comes to beliefs, or opinions does that affect what you eat? In this case it did for many people. Around June 14th, 2013 a Cheerio ad came out on television that sparked a racial dilemma, particularly interracial marriages. The ad showed an interracial couple and made people really upset, in turn those upset people displayed their views in a strong way, and not the nicest. Everyone is allocated their opinion but in situations like this it's more of, should people display their opinion to a public ad, no they shouldn't. They are allowed to but there is a time, place, and way to display them and the way they did was not okay.

    Read More

  • Use Of Testimonial Propaganda In Advertising

    233 Words  | 1 Pages

    The overall concept of this advertisement was good and well thought out using the testimonial propaganda method. Pepsi was trying to project a global message of unity, peace and understanding. Although the commercial was well put together and marketed its product efficiently, it caused many controversial issues. While Kendall Jenner was taking off her wig, she handed to a black woman standing on the side of the street. At the end of the long commercial, Jenner walks up to the line of police to hand one officer a Pepsi and single-handedly ends police brutality as the crowd cheers her on. This was a mirror image of a specific black woman, Leshia Evans, who was arrested for walking up to a line of officers during a Black Lives Matter rally.

    Read More

  • Analysis Of Pepsi's Scary Halloween

    1046 Words  | 3 Pages

    Most people are thinking about Halloween in October so the time for publishing the ad fits perfectly. The ad was largely seen on social media helped this ad cross country borders into the United States. Pepsi’s Belgium Facebook page is more than likely the first place the ad was published, so it makes sense that most of the debate between to two soft drink supporters were done online. A Belgium blogging company, called Opusfidelis wrote, “The ad went viral within a few hours of being posted to the Pepsi Belgium Facebook page, getting thousands of shares and spreading to Twitter, Google+, and Reddit like wildfire” (2013). The ad reached this viral status on social media because the Coca-Cola supporters felt the Pepsi can was improved by wearing a Coca-Cola cloak where the Pepsi side felt the opposite. There was so much talk between the two sides about the “Scary Pepsi” ad that Coca-Cola even gave an unofficial response back. In Coca-Cola’s version of the ad, the original text that read, “We wish you a scary Halloween” was changed to “Everyone wants to be a hero!” Now the red cloak that was seen as a funny play on words before, now looked like a red cape. Transforming the Pepsi into a superior product, Coca-Cola, this unofficial response provided further fuel to the fire between the two camps and became the Coca-Cola supporter’s rallying cry. Both Coca-Cola

    Read More

  • Coca-Cola's Patriotic Song 'America The Beautiful'

    548 Words  | 2 Pages

    Coca-Cola’s decision to re-air its 2014 Super Bowl Commercial again before Super Bowl 51, was largely interpreted to be a response to President Trump’s immigration ban that was signed just a week before. This one-minute commercial to the tune of the popular American patriotic song, “America the Beautiful”, captures what is beautiful about America—its diversity. People from all walks of life are seen engaging in popular American activities, in areas across the country, as the song transitions from being sung in a variety of languages. In further including the portrayal of a two-fathered family, the brand has expanded to represent the LGBTG community in a silent protest for and with the diverse U.S. population. The product itself is incorporated

    Read More

  • Racism In Advertising Essay

    1033 Words  | 3 Pages

    Racism is a repulsive issue that is becoming more and more evident to the people living in America. It is not something that is taken lightly in society today, and it can be extremely offensive to many. Even though everyone reacts differently to it, it is important for all people to make an honest effort to respect others regardless of their racial and ethnic backgrounds. People must change their stereotypical thoughts about others and help decrease or end racism by addressing any issues in which racism is concerned. Results in response to different approaches to confront the situation have occurred, but it still remains very real within our world today. Although some changes have been seen, racism in advertising is still tremendously evident due to very weak, offensive comical attempts, the unawareness of advertisers, and the depiction of society’s ideal person.

    Read More

  • Comparison Of Coca-Cola Vs Pepsi

    1007 Words  | 3 Pages

    Pepsi was introduced in 1893 by Caleb Bradham as “Brads Drink” which then was renamed to “Pepsi Cola” in 1898. There wasn’t many options for advertising in this era due television not being introduced into households till the late 1900’s. One of the first Pepsi Cola advertisements was a black and while flyer that had a few characters laughing and read “Whoope!!! Zoom!! Drink Pepsi-Cola” at an advertisement from Pepsi, the have bright blue, red, and white colors that pop and are eye catching. Comparing this ad with a current ad and modern technology, you can see that Pepsi’s marketing and advertising techniques have come a long way. Reviewing a recent Pepsi advertisement, you can see that they have made groundbreaking changes to their branding techniques. First I will I will note that their choices in colors (red, blue, and white) for their brand are not only eye popping, but in a way symbolize the colors of America. I am not sure if this was their intent but it sure does standout. Next, there slogan in the ad states “Help Kick Off The Pepsi Super Bowl Halftime Show”, this ad targets a very large group people because its directly relating to one of the biggest sports event which is Super

    Read More

  • Coca-Cola Brand Image

    809 Words  | 2 Pages

    This particular Diet Coke ad is full of claims and proofs of facts, values, and policies, that are trying to make you remember the fun, old times, and memories of high school and, at the same time, associate it all with the memory of a good tasting Diet Coke. This particular ad boldly suggests the importance of friends and still being yourself. I know Coca-Cola wants you to see...

    Read More

  • Sprite

    973 Words  | 2 Pages

    “Thirst is Everything, Image is Nothing” we have all seen this slogan slapped on to every one of Sprite’s products for last couple of months. But what does it mean? Does it mean that someone at a Pepsi convention should order a Sprite, a Coke product, just cause they like the taste? Of course not, cause if they did they would get kicked out at the very least. Advertisers use this sort of slogan to catch your attention, and then they have you right where they want. In the most recent Sprite commercials that feature Grant Hill of the Detroit Pistons, they show us that the reason why we would have a Sprite is just for the taste of it. But if this was all they are trying to get across to us wouldn’t it be cheaper and wiser to use a 6 dollar per hour kid rather than a guy that won’t step foot in a place for less that a 100 grand. Why would they make a commercial that contradicts itself? The reason an advertisement would contradict itself like this is for one reason only, to try and fool our wants and desires into becoming our needs.

    Read More

More about Positive Attract Negatives

Open Document