Religion utilizes popular culture as a method of attaining people’s interest. It’s proven psychologically that people tends to get attracted to the content hidden in media commercials or in films. Variety of today’s big corporations are interested in using religion as in their media advertisements. Enormous corporation machines like Coca-Cola, and Apple use their products, which became big parts of pop culture, to overlap the barriers of society. They needed a topic that is excessively useful in a way of advertising. Some of the corporations chose the method of mixing religion and popular culture. Why is talking about Coca-Cola, or Apple helps us to understand pop culture? To understand how pop culture is raising peoples’ interest in religion, …show more content…
As more of our society work for profit, pop culture is becoming stronger. According to the Marx’s philosophy, “we create a superstructure that supports itself and upgrades itself through an ideology that creates government, religion and education; all helped to create more complex superstructure that keeps the system feeling so normal, and satisfying to us.” It’s not easy to change the mass feelings about the religion, but as long as pop culture crosses the religion, the religion itself gets some changes over the time, according to what pop culture they’re being …show more content…
Peoples’ race are closely related to their culture, tradition and religion. Also, in the process of defining the peoples’ race, we have to account the pop culture of theirs and religion of theirs. It’s hard to say that the specific religion is made for a specific race of mankind, but as the geographic location of the race affects the religion of theirs, I would say the religion plays a huge role in the characteristics of the races. Sometimes pop culture highlights the stereotype of the race. For example, the films “True Lies” and “Siege”, which were made in Hollywood, showed the stereotype of Arabic people to the white culture. They brought up the stereotyping that says Arabic men are dangerous and inept. The Hollywood pop culture showed the world as that Arabic man are always in the bad side while our white hero saves the day. Even though, they showed Arabic man as violent, dangerous and inept, the Hollywood showed an Asian man as wise, calm, and spiritual. For example, in the short video “the Beginning of Wisdom” that’s shown in the lecture slides, the oriental monk teaches his wisdom to his student. It’s true that the American pop culture often showed Asian men as reliable friends than enemy of states. What makes this differences in our way of stereotyping the races? The answer is the religion. The main religion of the Middle Eastern area is Muslim, some of the Muslim worships require some sacrifices,
In the article, Jesus is a Brand of Jeans, by Jean Kilbourne, we get an insightful look into the effects of advertising on us, as human beings. As we all know, humans let us down. We are imperfect beings, going about life interacting with each other, good and bad. It seems though, over the past 50 years advertising has taken away from human value, and brain washed us into thinking stuff is more important than people.
In his classic work Christ and Culture, H. Richard Niebuhr asserts that the relationship between earnest followers of Jesus Christ and human culture has been an "enduring problem."1 How should believers who are "disciplining themselves for the purpose of godliness" (1 Tim. 4:7) relate to a world whose culture is dominated by "the lust of the flesh, the lust of the eyes, and the boastful pride of life" (1 John 2: 16)? Culture is God's gift and task for human beings created in His image and likeness. At creation humanity received a "cultural mandate" from the sovereign Creator to have dominion over the earth and to cultivate and keep it (Gen. 1:26, 28; 2:15). But sin's effects are total, and culture—whether high, popular, or folk—has been corrupted thoroughly by rebellion, idolatry, and immorality. How, then, should Christians, who have been redeemed, "not with perishable things like gold or silver . . . but with precious blood, as of a lamb, unblemished and spotless, the blood of Christ" (1 Pet. 1:18-19) live in relation to culture? According to Jesus in His high priestly prayer, believers are to be in the world but not of it (John 17:11-16). But in what way? How do believers act in and interact with the "crooked and perverse generation" (Phil. 2:15) that surrounds them and of which they are a part?
The sociology of religion is the study of the beliefs, practices and organizational forms of religion using the tools and methods of the discipline of sociology. Thus, the purpose of this comprehensive exam is to give me an opportunity to demonstrate mastery over relevant theories, methods, and empirical findings in major subfields of the sociology of religion. This reading list also provides a strong foundation in the central theoretical perspectives, main classic and current debates, and prominent published empirical studies in the field. Hence, this reading list includes a core set of readings to which we most often refer in our studies and enables comprehensive analyses about the
We can easily find lots of example of stereotypes from media and end up pondering if it is true or not. When you take for instance movies with Chinese actors you may expect kung Fu or martial arts being formed like Jackie Chan and Bruce Lee. In effect from these media they promote that all Chinese people would know kung Fu, however it is not true because not all Asians will know how to do martial arts. When I was in school there used to be lots of kids asking me, “do you know kung Fu” and they get that idea to ask from the movies. People would make fun of me, saying that I eat dogs or cats when hearing it from the media, however it is not true for every Asian. I watched a show called “Average Asian” that presents a lot of stereotypes about Asians, when watching it I have to say it was funny and comical instead of being offensive. On the other hand I would be upset and even angry if a stranger would come up to me; ridiculing my own ethnic group with mean remarks of my race. Friends of mines would say that I am so smart since I am Asian and I will not take that as an offense, it is more of a...
People that worship religion around the world believe that their religion is superior to everyone else which causes heating arguments and violent struggles that gravely affect the United States. All of these diverse cultures have grown and advanced in knowledge and technology bringing a huge impact in the United States and around the world. Pop culture today gives us a significant array of values, morals and beliefs. It is believed to be the new mainstream in communication, traditions, and lifestyle appropriate for growth in the
Consumerism is the idea that influences people to purchase items in great amounts. Consumerism makes trying to live the life of a “perfect American” rather difficult. It interferes with society by replacing the normal necessities for life with the desire for things with not much concern for the true value of the desired object. Children are always easily influenced by what they watch on television. Swimme suggests in his work “How Do Kids Get So Caught Up in Consumerism” that although an advertiser’s objective is to make money, the younger generation is being manipulated when seeing these advertisements. Before getting a good understanding of a religion, a child will have seen and absorbed at least 30,000 advertisements. The amount of time teenagers spend in high school is lesser than the amount of advertisement that they have seen (155). The huge amount of advertisements exposed to the younger generation is becomi...
In addition to the individual level, religious identity (achieved identity) for understanding consumer behavior becoming more and more attention has been paid. It in relation to religious communities which is personal belongs. Currently, the vast majority of the world 's religions are held for consumption a critical attitude, born of greed in their opposition to consumption, waste, and self-indulgent hedonism (Ross, S A. 1991)Since the 21st century, in-depth development of economic globalization and multinational companies, not only provides to the worlds economy a huge boost, but also brought to the worlds economy many uncertainties. In response to these changing marketing environment, many scholars began to try from a cultural perspective
Religion has a great influence on people, providing faith and direction to each individual while controlling a co...
Racial stereotypes have always invaded films, from the earliest silent film, to the most modern film production. Stereotypes in early America had significant influence over how other viewed African Americans, Latinos, Asians etc. The most stereotyped race in history is the black male. In most early films, they were portrayed as simple minded and careless individuals, but when African Americans started to stand up for themselves films portrayed them as more savage and bloodthirsty.
We all are categorized and labeled in some form of a stereotype. The sad truth is, the same stereotypes we may place upon others are placed on us as well by someone else based on their perception of some group of people. Now think of the young black robber in the movie played by Ludacris. On one hand, he keeps complaining that society discriminates against him by viewing him as dangerous and white people avoid contact with him. On the other hand, he pulled out his pistol and robbed the innocent white couple of their car, confirming any preconceived notions the couple already held. The Persian shopkeeper feels inferior to others and is always furious. We are always complaining about the unjust way others treat us, but we rarely think of changing ourselves. The movie shows that no matter what cultural background you are from everyone draws a conclusion about the
Counter-hegemony, cultural appropriation and generalisation can be seen in advertising, by wording and visual representations. The following example harnesses the power of sexual or pornographic elements to sell milk. There, however, is a subtle underlining of religious iconography and reference that has been manipulated as a sexual innuendos, as a means to sell their goods.
Most of the contemporary problems bedeviling our society are because of lack of proper spiritual anchorage. Civil and technological differentiations embodied in the media have aggravated the situation. Technological differentiation has undermined religion by taking the place of spirituality in adherents’ lives.
Religion is not unlike a castle, a grand architecture built upon the compilation of individual beliefs and traditions. It begins small at first, almost unseen as its foundations are set in place. As the bricks of belief are stacked, its walls grow and become something more recognizable. Next, the wooden boards of tradition are set in place and the structure is fleshed out, and ornate wallpaperings and furnishing begin to decor the interior as the structure develops into an elegant work of art, and the religion blossoms into a way of life. As society has grown and developed into a sophisticated marvel, so too has the castle of Christian religion. One might not expect remnant aspects of ancient tribal belief systems to be prevalent in the
Many religions are now branching out and using the media to market their religion and sparking serious debates in the process. Many feel that it is slightly immoral for churches to use the media to market themselves in the mainstream. Some believe the religions should simply sell themselves, but not literally.
There are many generally agreed features and social characteristics involving popular culture. Popular culture, for example, includes the most instant and modern elements of our lives. These elements often change rapidly especially due to highly technological world. In this high technological world omnipresent media is bringing people closer and closer. Definite standards and general beliefs are revealed in pop culture. Due to its commonality and generality pop culture reflects and affects daily life of people. Moreover brands can achieve pop iconic position for example McDonald’s golden arches or the