Politician candidates

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Recommended: The role of media in political campaigns

In democratic societies where debates usually occur before elections, political campaigns encourage not only free election, but also considerable investments through advanced management tools. Electoral campaigns have shown a great importance in terms of a politicians disclosure strategies and the decisiveness of voters. Political campaigns, as method of communication to the general public is an important element in the electoral process, especially concerning gaining the support of the voters. Research on political campaigns has revealed that during elections, some politicians’ exhibit negligence concerning requirements and needs of some voters. According to A. Holdbrook, “politicians may not pander to the public when it comes to the policies that they advocate, but there is evidence that they at least attempt to pander to the emotions of the electorate during political campaigns” (15). Although political campaigns and election can be involve in positive effects, such as in many democratic societies, where every citizen is enfranchised with the right to vote, also they can involve negative consequences, especially regarding to squandering money that could be allocated elsewhere, leadership issues, and fallacious claims that plague the campaign and the electoral process.
To begin with, the election in the campaign process and in democratic societies focuses on how each citizen has the right to vote, a potential for constructive change in leadership, whereby the voters are appealed to, in terms of political party affiliations. Jim Grenada and M. Wong reports that, “campaign advertisement define the new position or drawing policy distinction from the opponent and also have potential influence to the voters” (3). Democratic debates ...

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...-405. Web.18 Nov. 2013.
Brady, Henry E. and Johnston, Richard. “Capturing Campaign Effects.” University of Michigan Press, 2006. Web. 19 Nov. 2013.
Franz, Michael M. and Ridout, Travis N. "Does Political Advertising Persuade?" Political Behavior 29.4 (2007): 465-91.ProQuest. Web. 24 Nov. 2013.
Holbrook, Ronald Andrew. "Emotion and Campaign Advertising: Causes of Political Anxiety a And its Effects on Candidate Evaluation." Order No. 3180123 The Ohio State University, 2005. Ann Arbor: ProQuest. Web. 18 Nov. 2013.
Granato, Jim, and M. C. S. Wong. "Political Campaign Advertising Dynamics." Political Research Quarterly 57.3 (2004): 349-61. ProQuest. Web. 17 Nov. 2013.
Lau, Richard R., Lee Sigelman, and Ivy Brown Rovner. "The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment." The Journal of Politics 69.4 (2007): 1176-2 209. Web. 17 Nov. 2013.

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