Multimedia Assignment
Philosophy of ABC Studios (Television and Radio)
The priority of the Australian Broadcasting Corporation is to provide relevant content for all Australians. Building audience engaging and enriching content across a vast range of platforms, devices and formats. They aim to implement and maintain a content strategy which reaches a large number of Australians across platforms of at least 70% of the Australian population. This focuses on the growth of international audiences throughout each of their target markets.
Applying high standards to all activities is something that the ABC considers one of their strong points, to deliver distinctive content which is independent, balanced and trustworthy. Regularly reviewing and assessing
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With over 5,400 staff operating in sixty locations across each State and Territory in Australia, the ABC is taking steps to minimise its environmental impact.
The ABC aims to scale back energy and water consumption and waste. This involves supporting a spread of initiatives to implement additional sustainable systems and processes as well as to alter workplace behaviour. Energy and emissions
Energy consumption represents a major sustainability issue for the ABC, because the provision of broadcasting and online services is energy intensive. Increases within the creation and distribution of content by the ABC has essentially needed the installation of latest computer servers and instrumentation, increasing the ABC’s energy needs. The ABC seeks to offset these increases with efficiencies in alternative areas, like the introduction of “virtualisation” software systems to scale back the impact of computer server hardware on energy consumption. Operational selections are guided by the ABC’s Environmental Management Policy (internal) and corporate Responsibility
Public broadcasting was birthed, was to ensure that there is a medium where every voice had a platform. The goal was to ensure that citizens have access to information is essential in balancing the nation. Taras (2001) borrows a quote from Lowe and Juart (2005), who sate that public broadcasting “is to build social capital by “bridging” “bonding” and “witnessing”, but most of all by treating audience members as citizens rather than as consumers” (lowe & jauert, 2005).
Mission Statement: "...At BHP Billiton our objective is to be the company of choice - creating sustainable value for our shareholders, employees, contractors, suppliers, customers, business partners and host communities.... We aspire to Zero Harm to people, our host communities and the environment and strive to achieve leading industry practice. Sound principles to govern safety, business conduct, social, environmental and economic activities are integral to the way we do business..."
This also allows families to make the right decisions about the services that provide the best education and care for their children. In the National Quality Standard, there are seven standards that provide children with the quality of education and care services. These seven standards include educational program and practice; children’s health and safety; physical environment; staffing arrangements; relationships with children; collaborative partnerships with families and communities; leadership and service management (Australian Children’s Education and Care Quality Authority [ACECQA], 2013). The National Quality Standard aims to support and foster the safety, health and wellbeing of children. It also aims to provide high-quality educational programmes to achieve positive outcomes for children.
Apple’s Environmental Responsibility Report (2014), it discloses the carbon emissions of the facilities and the footprint of supply
The definition of corporate culture is the beliefs and behaviors that determine how a company 's employees and management interact and handle outside business transactions (Fisher). A culture of a company can very it can be fun and relaxing or uptight and all about business what ever it is the way the company does everything from how they sell their products to how you are expected to work . A lot of people think of Google when they think of place that has good employee culture, but all the extravagant things that they offer doesn’t mean that that is the only thing that makes for a good employee culture. For example the human resource department at Netflix is more typical not offering any nap times or special foods but it offers things on a
Canadian television viewers were formerly very passive consumers (Miller, 2010), whom, without government intervention and regulations, would see that Canadian television programming would move to a United States based market. "There has been over half a century of battling what is perceived as “an ideological misrecognition whereby Canadians mistake American television for what they really like while simultaneously neglecting the Canadian television that they ought to like” (Miller, 2010, p.39). Miller’s media studies II (2010) sees audiences gain more power and awareness, but it wasn’t until that audiences’ recent shift towards aligning with Miller’s media studies III category, that set a landscape that is ready to see Canadian television truly flourish. This can be seen through recent polling, done by the Alliance of Canadian Cinema, Television, and Radio Artists (ACTRA), the Canadian Film and Television Production Association (CFTPA),, the Directors Guild of Canada (DGC), and the Writers Guild of Canada (WGC) (2008), “that not only is it important to Canadians to have access to Canadian programming that distinguishes itself from foreign programs, (but) they also want to be able to choose programming that reflects national
Moreover, despite consuming large amounts of energy compared with residential consumption, when compared to other industrial segments – such as automobile manufacturing – we will see that the power consumption is low and therefore that the entertainment industry is much more ecofriendly than polluting, so its social-environmental appeal is huge.
Up until recently television has been the most prominent medium of entertainment and information in our lives. Nothing could beat Saturday morning cartoons, the six o'clock news and zoning out from the world by the distractions of prime time sitcoms. It is all of these things and more that formed television into what was thought to be the ultimate entertainment medium, that is, up until now. Television in the twenty-first century is not the television our parents watched or in fact what we watched as children. Today’s generation are no longer satisfied with the traditional television experience. Today’s audience no longer has to follow the network’s predetermined schedule nor is television the one dimensional experience it used to be. Viewers no longer need to schedule a fixed time in order to gather information or watch their favourite show (Smith 5). They can record it with the push of the DVR (Digital Video Recording) button or watch it on a device and obtain background information via the Internet. In addition, viewers now have the opportunity to interact with, share, and produce their own material from their favourite show (5). In order to not lose the authenticity of television, media theorists have created transmedia. This new twist on television gives the user more control and more involvement than ever before. The concept has been termed as transmedia storytelling. The online journal Infoline defines transmedia storytelling in its January 2014 issue as “social, mobile, accessible and re-playable.” Originally coined in the 1990’s it was not until 2003 when Henry Jenkins, a professor of communications at the University of Southern California, wrote his article “Transmedia Storytelling” that the term began being ...
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
The larger a company becomes, the larger their global footprint. IBM recognized that they were susceptible to devastating the environment with both their manufacturing and services. In order to become environmentally sustainable and remain an environmental leader, they developed the Global Environmental Management System in 1971 which identified impact projections. Some of the major sources that attributed to environmental impact were the use of chemicals and water-intensive processes. IBM focused on a means to more efficiently manage these processes, from storage, use and disposal. Furthermore, they went on to create more eco-friendly products that could be recycled. The EMS policy focuses on employee well-being as well as resource conservation and creating products that have less of an impact on the environment. These responsibilities and expectations are seen on a company wide spectrum, where IBM employees have a commitment to environmental leadership. Training is provided to all employees, who are consistently being updated and certifying their compliance with IBM’s expectations.
When every IT professional starts their journey into the IT Sector, they are bound to come across social issues which will have to be dealt with professionally. One important Issue is being green in Information Technology. The earth’s resources are continuously becoming scarce whilst the demand for them increases sharply. Every IT professional should understand that power consumption does not cover the whole green IT spectrum. Recycling dangerous electronic waste, optimising/virtualising servers to distribute workloads, having a long term green policy, reducing your workplace carbon foot print such as the paperless desk and an efficient data centre-business continuity model; these are a few examples of issues that professional must consider as these issues all occur in the green IT world.
South Africa is currently an economic leader among the continent of Africa (second only to Nigeria in terms of GDP, yet South Africa has a much smaller population). However, within the worldwide context, South Africa has and continues to endure many issues socially, politically and economically. Because of these, the broadcast news system, comprising of television and radio, has endured an interesting and tumultuous past, and most importantly faces a fascinating future in terms their unique funding model. That being said, the models of both television and radio in South Africa leads one to question the effectiveness of the broadcast system in providing news and content that is fair, unbiased and most importantly critical in helping members of the community make informed decisions about their own country.
Each TV channel has an audience, their own individual target audience. Ten News is seemingly aimed at a younger audience, around the ages of 18 - 39, mainly young adults, whereas on the government funded ABC news is targeted at a much older audience 40 - 50 years old. Set presentation is also dictated by the target audience, insofar as that the studio and set are designed to be as appealing to a particular audience. For example, ABC uses a contemporary backdrop, showing the world in a placid blue and the rest of the set being in a pale blue and silver colour combination. The idea of this backdrop is that it shows that not only is ABC reporting local news but that ABC is also in tune with the rest of the world. On the other hand, Ten’s Evening news features a clear image of known locations in Adelaide including the River Torrens. Even how the presenters are dressed is dictated by the target audience and the viewing age. On the government funded SBS (Special Broadcasting Station), the anchors dress in very conservative clothes, such as a suit, and the reporters are between the ages o...
Not only is there a sense of globalisation in the things we watch but also in the way we watch them. For example, digital television has become such a part of everyday life for the majority of UK viewers that many don’t even know they have it. The total number of households in the UK with digital television now stands at 15,715,178. We are now able to watch the same channels as people at the other side of the world, thanks to digital television. We have so much choice that we, at times, don’t know what to do with all of it. It has the availability to hold around 999 channels ranging from BBC channels to children’s cartoon channels, from DIY shows to adult content channels; it is all available to us.