Pet Valu Case Study

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2.0 Description of Industry
• Type of Industry
The pet industry is undoubtedly thriving. According to a survey conducted by American Pet Products Association, 56% of families in the United States owned a pet in 1988. This year, 2017, has seen a rise in the figure to 68%. Among all kinds of pets owned in the U.S. households, dog dominates with an ownership of 60.2 million. (American Pet Products Association, 2017)
There are hundreds of pet product distributors around the world. Superstores and discount stores constitute over half of the U.S. pet supply sales. Other types of retailers include internet vendors and veterinarians. This makes the pet product industry highly fragmented. (Entertainment Close-up, 2011)

• Future Outlook and Trends of …show more content…

and Canada, sell products for a variety of pets, including food, toys, supplies and provide services like vet care, grooming, and training sessions. Pet Valu, an enterprise from Canada has successfully entered the U.S. market over the past several years, ranking third in terms of the number of stores opened (petbusiness.com). Despite the wide range of products available by the top listed companies, their focus remains on pet food and pads with limited choices for pet …show more content…

Low prices and door-to-door delivery are their major advantages.
Pet training products available in the present market fall into four categories: dog collars that stop dogs from barking by sending out buzzes, puppy potty trainers that dispense rewards if a dog urinates in proper places, devices that shoot balls automatically to train dogs to catch balls, and devices that allow owners to remotely watch and train their dogs. The best selling gadget on Amazon is a remote dog shock collar with beeps, vibration and electric shock priced at 31 US dollars with 5722 pieces sold. As we can see, current dog training products are relatively simply designed with low prices. (amazon.com)
A competitive product in the industry is PetChatz, a device which contains a screen and can be installed on the wall. The pet owner can talk and see their dog through the screen, and release treats or a comforting sense through the device by clicking on an icon.

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