Pet Food Swot Analysis Essay

Launching the new marketing campaign for “Only Natural Pet Food” using SWOT an acronym for strength, weaknesses, opportunities, and threats analysis. Débuting the new pet food would help find our target market. By means of, using SWOT will focus on the strengths doing this can help off-set some if not all the weaknesses. Having all natural ingredients along with high quality will offset the fact that this pet food can be 10% higher than other competitors. Making the products in the USA from local farmers this could help with the limited distribution location that is needed. With the ever growing online and social media, we offer the product at or local stores and though ecommerce. This will help to get the name out there that we have a good quality product. Since, we don’t have the name brand recognition that other brands have will help with sales in the long run.

This will help in the sales by have the consumer feel good that they are giving their pet the best with no added fillers or name they can’t pronounce. In addition, knowing that they are helping grower’s farmers and local small business strive to grow in this economy. By using opportunities from SWOT this campaign is going to target the healthy food trends have the family eat healthy pass the benefits to the pets as well. This lead into creating loyalty and by creating a true friend that are both profitable and loyal (Armstrong & Kotler, 2015, p. 23). Diving into the online advertisements this product will use what they call consumer generated marketing by which the consumers themselves are playing the key role in advertising (Armstrong & Kotler, 2015, p.