Pestle Analysis Of Nestle

849 Words2 Pages
bulb-icon

Recommended: Pestle analysis, analytical essay

Macro environment analysis

Pestle analysis

The pestle analysis for Nestle Milo is to find out the external influences that affect the product and PEST analysis will analyze the organization that will operate and influence marketing decisions.
Before identifying the Pestle analysis, there is a need to define company, demographic factors.
In Nestle, the internal employees have direct impact on product quality, dependability and overall productivity.
1. Company: Nestle is a leading food manufacturer and market leader in coffee and mineral products as well as baby foods. The company aims to manufacture and market its products in a special way that creates high value to sustain for a long term. Milo is a milk beverage produced by Nestle from Australia and is also manufactured in other countries.
2. Economic factors: In Singapore, Nestle had adjusted to food related issues in different places and is really price sensitive. The spending of consumer could be controlled with the range of economic factors such as the level of income, inflation, rates, taxes, level of unemployment, and other rates.
3. Demographic factors are one of the important changing factors that impact the operations of the company and also the lifestyle of the company gets impacted. People are leading to healthier life and the demand of food as well as beverages will not fulfil one’s requirement so Nestle will not affect much in nutrition.
4. Political analysis: Milo strongly follows and focuses on law that involve legislation related with health and safety, promotions and advertising standard, customers protection and Trades description. Nestle Milo signed a memorandum of agreement with Singapore Sports council for youth sports development which created com...

... middle of paper ...

...uro monitor journal.
Edu.my. (2005). Industry analysis. Nestle internal records. Competing brands and position.
Foodandwaterwatch.org. (2011). Nestle research. Popularly positioned products and affordable and nutritious.
Hollensen, S. (2009). Global marketing. A decision oriented approach. Fifth edition.
Nestle.es. (2012). Annual report 2012. Good food good life. Nutrition is the quality of life. No. 2.
Nestle.com. (2010). Nestle. Annual report 2010. Good food good life.
Nestle.com. (2014). Nestle good food good life. Nestle reports progress on communities.
Sedb.com. (2006). Unleash your vision. In this land of opportunity. We change to remain constant.
Thomas, H. (2007). An analysis of the environment and competitive dynamics of management education. Journal of management development. Vol. 26, No. 1, pp. 09-21.
Wu, T. (2011). Global marketing. Academia.edu.

Show More
Related

  • The National Trust Organization

    845 Words  | 2 Pages

    A PESTLE analysis is a macro environmental framework used to understand the impact of the external factors on the organization. PESTLE stands for "Political, Economic, Social, Technological, Legal and Environment” factors.

    Read More

  • Government + Food Industry = ?

    1478 Words  | 3 Pages

    Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Berkeley: University of California Press, 2002.

    Read More

  • Market for Health Drink in the UK

    1559 Words  | 4 Pages

    The key issues facing the client are that; firstly; the business is focusing all of its energy onto the youth market and not attracting business and sales from the older demographic that in years to come will be a massive market, which is as yet untapped. This may be due to the fact that one of the client's main aim is to "help provide children with healthier food" (GMID 2007). Secondly; the client has not fully taken into account the changing lifestyles of people and their demands, emerging markets within the health drinks market such as health snacks have not been considered by the client and must be if they wish to expand their business and move away from being known as a one product business.

    Read More

  • Nestle Frozen Food Product Development and Marketing

    1836 Words  | 4 Pages

    1.2 Sensitivity analysis shows that pizza sale will be largely influenced by penetration rate of Contadina pasta (Exhibit 2). Q2 Similarities: Both launches of refrigerated pasta and pizza are aim to catch up the growing trend toward ethnic foods. Both of these two lines try to capture this growing trend by providing convenience and freshness at the same time. In terms of competition, none of the refrigerated pizza and pasta category has a big brand play yet. Therefore, by taking quick reaction to the demand, both pasta and pizza opportunity might empower Nestle to become a market leader in both categories with first mover advantage.

    Read More

  • A PESTLE Analysis of the UK Hospitality Industry

    1490 Words  | 3 Pages

    In this essay I will be discussing and critically analysing each element of the PESTLE analysis within the hospitality industry, with examples to reflect each point. Also this essay will discuss how marketers should adapt to changes in the macro-environment. The PESTLE analysis is a marketing principle used to understand the relation between a company and the external environment. Murray-Webster (2010:88) states PESTLE analysis will help to capture understanding about aspects of the context by using the prompt political, economic, sociological, technological, legal and environment.

    Read More

  • Unilever Case Analysis

    2131 Words  | 5 Pages

    Another important piece of Unilever’s general environment is the sociocultural segment. One of the company’s founding values is understanding and improving consumers’ lives. A major strength of Unilever lies in its ability to anticipate consumer trends and demands and then cater to their needs. For example, market research indicated that nutrition was the number one concern in the United States, Germany, and the United Kingdom, and that weight was the number three concern. The focus of peoples’ attitudes became living healthier lifestyles. To move with the trend Unilever acquired SlimFast. SlimFast was the U.S. market leader in the weight management and nutritional supplement industry, with a 45% market share. The acquisition seemed promising in the beginning. Approximately 94% of SlimFast’s sales were in North America, which presented a huge opportunity to diversify into foreign markets such as Germany and the United Kingdom. Unfortunately the healthy lifestyle that peop...

    Read More

  • A Competitive Audit of Nestle's Milo

    1507 Words  | 4 Pages

    I am going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse how the organisation Nestle Milo operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organisation operates and identifies how it should influence marketing decisions.

    Read More

  • Essay On Pestle Analysis Of Air India

    1232 Words  | 3 Pages

    Pestle analysis is the tool to analyze the external environment of the business. It takes the different factors according to which the opportunities and threats can be analyzed and the actions plan can be made.

    Read More

  • Analysis Of Coca Cola And Pepsi

    1567 Words  | 4 Pages

    The two companies in the same industry used for this assignment will be Coca-Cola and Pepsi-Cola. These companies are similar because they are in the beverage industry. They were both established in the 1800’s and to this day are expanding more and more. This report will examine the financial analysis of each company as well as different business aspects that they convey such as type of business ownership, how economics affects business, the role of the government in business, leadership styles, motivating employees and promotional and marketing strategies.

    Read More

  • Case Study:Hindustan Unilever Limited

    1931 Words  | 4 Pages

    They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. They say “Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We bring our wealth of knowledge and international expertise to the service of local consumers - a truly multi-national multinational. Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. To succeed also requires, we believe, the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment in which we have an impact.

    Read More

  • Heinz Marketing: SWOT PEST and Five Forces

    3249 Words  | 7 Pages

    We have carried out a study on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.

    Read More

  • The Globalization of Nestle

    1613 Words  | 4 Pages

    Nestle is a Swiss food and beverage Multi-national corporation headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues with about 500 factories in more than 80 countries. The company consists of a powerful portfolio of brands that is driven by unrivalled research and innovation, an aim to contribute to improving the quality of consumers’ lives and a clear commitment to consistence excellence. The company succeeded in accomplishing its mission of “Good Food, Good Life” by making the use of globalization in the areas that are as follows-

    Read More

  • Nestle Case Study

    1382 Words  | 3 Pages

    The transnational corporation Nestle Company founded in 1886 based in Vevey, Switzerland, sells its products in 189 countries and has manufacturing plants in 89 countries around the world, boasting an unmatched geographic presence. The company started off as an alternative to breastmilk and initially looked into other countries for an increase in global opportunities. It founded its first out of country offices in London in 1868, and due to the small size and inability of Switzerland to compensate growth manufacturing plants were built in both Britain and the United states in the late nineteenth century. A large portion of Nestlé’s globalization came in the 1900s which was when it first moved into the chocolate business after

    Read More

  • Nestle

    570 Words  | 2 Pages

    1.     Nestle’s commencement in 1866 by the Swedish pharmacists and further expansion into Europe and subsequently the rest of the world

    Read More

  • Travel Case Study: First Transforming Travel

    1712 Words  | 4 Pages

    PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project.product, or service etc.

    Read More

More about Pestle Analysis Of Nestle

Open Document