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The impact on advertising to children essay
The impact on advertising to children essay
The impact on advertising to children essay
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In this essay, you are about to read I will tell you about if advertisements for young kids are making us buy the product. I believe that children do get pressured to buy things that they don’t need, most children our age can control themselves to not buy whatever they see. As kids our age we know what we need and what we want and with these ads telling us that we need their product it makes us want to buy their product and waste our money on things that we might not need. I’m certain that if a 5-year-old boy saw something he wanted he would go get it because of the persuasive techniques used in kid’s ads like attacks, modal verbs and more but for kids above the age of 12 they know what the can get and or what they should get and with this
In the documentary Consuming Kids: The Commercialization of Childhood and Argument—Yes! Children need Protection..., media critic Hoerrner and marketing various marketers’ state that marketers sell children's product, not values. Consequently, marketers teach values of self-worth and deceiving in order to sell their product. These values that children learn are like fingerprints, no two children will have gotten the same message from ads. Values children learn come from the American Mantra as Velma Lapoint point out from the documentary that “you are what buy...own...if you don’t have it you are less than...a nobody”. This powerful statement tells children that if they do not have a product they are worthless (Lapoint 16). Marketing advertisements
First and foremost, if children weren’t exposed to the advertisements that they are here in the United States, they would be happy with the most simplest of things. Before my daughter started watching television, she would be happy playing outside, playing with chalk, even with a plain cardboard box. Now, since many Americans; including my daughter see an advertisement for something they like or see something they like in the store while shopping, they might purchase it without putting much thought into it. Impulse shopping is an unplanned decision to buy a product or service, made just before the purchase. “After young children have seen a commercial just ...
Consumers are creatively successful when designing a persuasive advertisement for increased profitability. In a normal household, it’s the parents who have the financial obligations; therefore, it would be wise to grab their attention. On the other hand, it takes less than a strategic mind targeting children because the simplest things fascinate them. Businesses have been perfecting commercials to be effective on the viewers, for years. Although marketing has had an impact on some adults, a more efficient route was discovered. Unfortunately, the effect was more powerful through the vulnerable minds of children. The effects of consumerism damages a child heavier than an adult; therefore, states should have laws protecting children from being commercialized.
“What do you call a consumer who wants to buy everything you have, doesn't care what it costs and is less than five feet tall? A marketer's dream? Nope. You call them kids,” declared a report titled ‘The ABC’s of Advertising to Kids Online’ . Some techniques used by advertisers’ have proven to be harmful to the psychological and physical well-being of the viewer, specifically children. Children under the age of five are most vulnerable because they do not understand the concept of advertising. Adolescents are also vulnerable to these harmful effects because they are often self-conscious and insecure during the transition into adulthood. Advertisers work on a cradle to grave system, influencing children as young as possible. Are your children safe?
Author Eric Schlosser wrote an article titled “Kid Kustomers”. The main purpose of this article was to inform the readers about how advertisements are aimed towards children, so they can get their products sold. The article also states how companies base their advertisements on children’s interests and cartoon characters to attract them. In the text it stated that many parents are working, and don't have time to spend with their kids, so they spoil their kids with products. It has become easier for manufacturers to produce products of children’s interest, through data that’s assembled by children’s clubs and the Internet.
According to CBS News In 1983, companies spent $100 million marketing to kids. Today, they're spending nearly $17 billion annually. Companies are spending more and more advertising towards children because the fact that they have an almost limit less supply of cash. Companies know that if a child were to ask a parent for a certain toy the parent would feel reluctant to buy, that’s if the toy was marketed right. Advertising has become elusive in its nature it is not traditionally just a commercial selling an object in some commercials there are said to have subliminal messages encoded. Subliminal messages are placed in commercial in order to convince the subconscious that the desired object is needed and because of this our children at risk. The ...
Our culture is plagued by rampant consumerism. Today’s view of the ultimate reason for human existence is the purchasing and owning of stuff. The idea is that whoever has the most stuff is the best, and from that we form our base of what it means to be an American. As corporations are placing greater emphasis on brands and icons, children and teens are the easiest prey to target. The average American child spends more than five hours in a single day sitting in front of either the computer or television screen while being constantly bombarded with advertising. Promotional campaigns and commercial messages permeate most waking hours of a child’s or teenager’s life. The overwhelming underlying message that advertising sends to children and teens is that material things make a person, and it is not about whom you are but what you own. This is the message that children are being sent almost every second of everyday in America. This message will be the message that they will believe in when they reach adulthood and the affect of this will be grave.
Children play the roles of the primary market, influence market, and the future market. Children and teens are estimated to influence between $130 billion and $500 billion in family purchases annually. (CSMonitor 2000) Past marketing strategies targeting tweens to pre-gain product engagement have apparently succeeded gaining their attention. In order for cell phone companies to maintain children’s brand loyalty and long term commitment, their products must be convincing to both parents and children. (Solomon 2011) Children should be exposed to smartphones in early stages of the consumer development, but more effort should be targeted to children older than the age of 6, because the younger their age is, the less likely for them to cognitively distinguish between cartoon programs and commercials.
Young, B. (2000). The child's understandig of promotional communication. International Journal of Advertising and Marketing to Children, 2(3), 191-203.
Today, everywhere we go we see some type of advertising. A sale at the supermarket or a billboard for a radio station, are two of the many forms of advertisement. Currently, advertisements that target children are very controversial.
Children are subjected to tens of thousands of ads every year through a variety of media platforms. The insane amounts of advertisements kids meet has many negative effects on their lives such as distorted body image, increased child-directed marketing, and push to become consumers, as well at the glorification of unhealthy consumption habits of food, drugs and alcohol. These implications last not only through childhood, but also carry over into their adult lives.
... Dittman also stated that “the average child is bombarded with more than 40,000 TV. commercials a year” (Dittman, 2004). The campaigns shown on TV persuade children to feel that They desperately need the product and that they have to nag their parents into buying it. product for them, or they will be left out of the cool crowd.
Advertising to children is a controversial issue that has been debated for years. Advertising plays a significant role in business and in society. Alongside with advertising comes ethical and social responsibilities, this is most important when advertising is directed to children of all ages. It is obvious that commercials targeting children have experienced great changes over past years, leading to exceptional levels of advertising reaching young audiences. Advertisers use different tactics to attract children’s attention, resulting in several opinions that vary in response to this particular issue. Two articles present opposite views toward the problem of advertising directed to children. First, Stephanie Clifford argues that
The advertising is a method of communication that has a big purpose which is to persuade the audience to buy their products .Today, advertising is very remarkable and has an essential role in community.as it tends to impact on children specially. In addition, nowadays, the children are watching too much television and use the social media than previous years. Therefore, they see more advertising. Besides, although there are some good impacts of advertising on young minds, the researchers shown that, the advertising can also have several bad influences on children, particularly, if parents are incautious and do not increase the awareness of their children about the importance of money.
Child marketing has many consequences that negatively affect our youngsters. Child marketing can cause childhood obesity. Making things “bright and colorful” attracts anyone’s eye, but children are far more susceptible to this than adults… According to the CCFC, the average child is exposed to over 25,000 ads every year. Think of how many of those