Imagine a cheesy, saucy, warm bread melting in your mouth. What is this delightful food?
Its nothing more than pizza. Pizza pie is one of the most popular foods in America it can be
found everywhere. It is a staple of the American diet as a cheap and easy meal. Pizza is sold in
many shapes and variations from barbeque on pizza to chocolate chips. Pizza is served at parties,
in cafeterias and in college dorms. Not only has pizza pie make its way into American culture. It
has now become American as apple pie. From the discovery by royalty in Italy, and through
European immigration it made its way to American culture
Although we love our modern day version of pizza where did it all begin? Today pizza is
a popular dish and is
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During the eighteenth century, the
flat breads called "Pizzas" were sold on the street and markets by vendors on the in Naples, Italy.
The food, was an inexpensive, tasty, and readily available, and popular among the peasants.
Even though pizza is not associated as being peasant food in modern times, it began as a
simple piece of bread popular among the poor. According to Brassfeild who wrote the Origin of
Pizza said “Pizza was consumed by the peasant working class because of its convenience and
affordable cost”(Brassfeild). Common people were able to get the ingredients and make this
inexpensive meal for their families. People who traveled to the poor sections of Naples in the
seventeenth century would eat pizza served by peddlers with tin stoves balanced on their heads.
(Barrett 14). As pizza popularity increased in Naples, street Vendors sold their pizza to shops
where people could order a custom pizza with many different toppings. Once the members of the
local aristocracy tried pizza and it gained favor among the citizens of Naples Gayle who wrote A Slice of History: Pizza Through the Ages discusses the transformation of Italian
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Families gathered outside to watch in amazement as the,
saucer-shaped dough was hurled high into the air, turbulently spinning, landing atop the artisan’s
fist, still spinning wildly, and tossed again until perfectly stretched dough was formed, topped
with tangy sauce, spices, and cheese and shuttled by paddle into the oven. Pizza had become so
popular by the mid-1960s that a major pizza chain opened and began offering home delivery
while another major player began selling pizza franchises across America.
Early in the 1970s, Television commercials and radio jingles promoting local pizzerias
gained popularity throughout the 1970s and 1980s, and by the 1990s, pizza stations were
introduced in major department stores. Pizza has become as American as apple pie and might be
considered one of the most resourceful foods in America. Apparently, there are no limitations to
toppings, dough varieties, and shapes and sizes. Americans enjoy pizza hot and cold, as an
appetizer, main dish, and even as a dessert. Pizza is not fancy though it can be. Pizza is
I like pizza a lot. Like a whole bunches of goodlieness! There the best! Like ever! Like I can't even eccplaion the awesomeness of pizza to you're stupid wittle bwain!
A major characteristic of New York style pizza is that it is hand tossed. It has a thin crust that is crispy on
"On Food and History." 'On Food and History' N.p., 13 May 2008. Web. 25 Oct. 2013.
came from the Italians. Their new flavor and pasta dishes won the country over and is
During that time period, food was a woman’s primary concern, it was up to her to ensure that there was food prepared and ready for others in the household, it was her responsibility. Bynum focuses on emphasizing the fact that food
Many scholars have written about the particularly intimate connection between food and family prevalent in Italian-American culture. Herbert Gans interprets this to be a legacy of the traditional Southern Italian peasant culture that the immigrant generation successfully passed down to the younger generations in America. Thus, the connection is implied to be a “transplanted” cultural trait. However, when viewed in light of the social changes in America, this bond was inevitably affected by the Italians’ experiences in America. Italian-American food culture was a tradition shaped by changes outside and inside the family. An examination of the Italian-American family of the interwar years (c.1919-1940) demonstrates that the critical role food came to play in the family life of Italian-Americans was very much the product of inter-generational negotiation. The second generation , largely affected by public discourse, originally viewed “Italian” food as a marker of social inferiority. Therefore, food became a major source of family conflict between generations. But, through inter-generational negotiation, food was ultimately to become a fundamental unifying force of the Italian-American family. Today, in light of the rise of inter-ethnic marriage rates between Italians and Italian-Americans in America, a new form of negotiation centering on food is taking place within the Italian-American family—‘inter-spousal’ negotiation.
As more and more time passed, the lives of Europe's people were not getting any better. Most of the population were peasants and their normal diet consisted of small amounts of porridge, whole-grain stew, unleavened bread, and maybe
for pizza frequently because it seems to be the group consensus on what we would
Mozzarella sticks are one common dish. It is cubes of mozzarella coated in breadcrumbs and fried in oil. This dish is one of the few can be made without the Columbian exchange. The ingredients in this dish include all-purpose flour and breadcrumbs, besides the cheese. The flour is from southwestern Asia, and the mozzarella cheese is from Italy. The breadcrumbs are from Egypt. All of these ingredients are from the “Old World”, meaning that they are from either Europe, Asia, or Africa. Therefore, the Columbian exchange need not have occurred to make
Pizza My Heart is one of the most successful pizza restaurant businesses in the Bay area. Founded in 1981, this family-owned business soon became a favorite place for the surfers and beachgoers, and grew into a chain that operates at eighteen locations in northern California. As it emphasized in the mission statement that they want the highest quality in pizza and service, Pizza My Heart is well known for its freshness and taste. Its strategy to source food with more natural and local ingredients and less processing worked when it was awarded “Best in the Silicon Valley” for being the best pizza of the year in 2006 and 2007 from tews.com.
From all historical accounts, it seems that fruit pies as we now know them were invented by the Pennsylvania Dutch. Women in the southeastern counties of the state made delicious, crispy pies encasing every fruit in the region. “It may be,” states Frederick Klees, “that during the Revolution men from the other colonies came to know this dish in Pennsylvania and carried this knowledge back home to establish pie as the great American dessert” (191). Additionally, this pie gained popularity at the triumphant end of the war and the beginning of our country. The recipe migrated north, farmer’s wives learned to make this more involved pie, and consumption swelled. Colonists loved pie so much they ate it for every meal, but, notably, not every farmer could afford it. Thus, pies evolved into a symbol of status. Thomas Jefferson made his own recipe, Ben Franklin grew prize apples in his backyard for his pies, and Martha Washington even served this dessert at diplomatic dinners! Indeed it is the fruition of this unique, thick, two-crusted apple pie, rather than the thin, one-crust English pie, in which we invest our pride. Ever wonder why July 4th parties are marked by apple pies? It’s a carryover from first Independence Day celebrations when the apple pie was at its peak importance to Americans.
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
“Italian Food Made Easy; Traditional Fare Just Like Mama Used to Make” South China Morning Post December 31, 2011: SUPPLEMENTS; Pg. 01. Print
... they have different toppings. It is a mix of America and Brazil. It is an American pizza with a Brazilian topping."
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.